Troubling Time For Patanjali
Troubling Time For Patanjali
Troubling Time For Patanjali
Less advertisements
No exclusive
stores
Less revenue
upto 2012
Initial Branding & Promotion
Baba Ramdev took the
opprtunity in his hands and has •Patanjali Ayurveda goes with the
started influencing indians that
how useful herbal patanjali slogan “Prakriti ka Ashirvaad.
products actually are.
.
Effects of Yoga
• Valuable effects of Pranayama yoga and proper
AYURVEDA breathing technique
PRODUCT
PROMOTION
All Existing Yoga Shivir,
Products and Youtube,
04 Social media
herbal products 01 Free media
for promotions
different diseases
.
SWOT ANALYSIS
• Low export levels
• Strong competitors and
• 100% natural products with S W availability of
little side effects substitute products
• Brand image of the trust • Less expenditure on
• Considered socially marketing and promotional
responsible for health of the Strengths Weakness activities
society • No distribution network in
• Established distribution rural areas
network in urban areas
• Changing lifestyle and rising
income levels
• Political Interference • Change in trend of
• Removal of import Threats Opportunities becoming more health
restrictions conscious and using more
• Controversies
T O organic products
• Large domestic market
• Rural market to be tapped
IDEA
MARKETING BRAND
BUILDING 04 ADVERTISEMENTS
03 ONLINE & OFFLINE SHOPPING EXPERIENCE
Commercials on Star TV and
Authentic and trained sales consultants ZEE TV
Customers problems solved on 1:1 Simple ads to disseminate
interaction info – INFOMERICALS
Easy to navigate website UI with No false promises
full details Spending is only 1 – 1.5
HD resolution photos and videos % of revenues turnover
of products
02 YOGA SHOWS
COMPANY
ANALYSIS
Troubling Times for Patanjali………..
VALUE
CHAIN
ANALYSIS
2018 : - Downfall in Revenue
Major Reasons Why Patanjali Major
Saw The Downfall In
Reasons Why
2018 Patanjali Saw
The Downfall
01 In 2018
Ignoring competition
04 Lack of
Innovation
02
03