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    Illumina Task2

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    ARPITA MATHUR
    Patanjali and Himalaya Herbals are competitors in the herbal beauty care sector. Patanjali aims to make India a hub for Ayurveda and offers affordable yet high-quality personal care products. Himalaya focuses on herbal healthcare and clinical testing to provide distinctive products. Both target all age groups but differ in their positioning, distribution, and targeting strategies.

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    Illumina Task2

    Uploaded by

    ARPITA MATHUR
    16 views2 pages
    Patanjali and Himalaya Herbals are competitors in the herbal beauty care sector. Patanjali aims to make India a hub for Ayurveda and offers affordable yet high-quality personal care products. Himalaya focuses on herbal healthcare and clinical testing to provide distinctive products. Both target all age groups but differ in their positioning, distribution, and targeting strategies.

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    Patanjali and Himalaya Herbals are competitors in the herbal beauty care sector. Patanjali aims to make India a hub for Ayurveda and offers affordable yet high-quality personal care products. Himalaya focuses on herbal healthcare and clinical testing to provide distinctive products. Both target all age groups but differ in their positioning, distribution, and targeting strategies.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    16 views2 pages

    Illumina Task2

    Uploaded by

    ARPITA MATHUR
    Patanjali and Himalaya Herbals are competitors in the herbal beauty care sector. Patanjali aims to make India a hub for Ayurveda and offers affordable yet high-quality personal care products. Himalaya focuses on herbal healthcare and clinical testing to provide distinctive products. Both target all age groups but differ in their positioning, distribution, and targeting strategies.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Fast moving consumer goods

    Competitor Analysis of Patanjali and Himalaya Herbals


    (Herbal Beauty Care Sector)

    Basis Patanjali Ayurveda Himalaya Herbals

    Mission Making India an ideal place for the growth Bring wellness and joy to every home
    and development of Ayurveda and a
    prototype for the rest of the world

    Products Patanjali Ayurved produces products in The herbal wellness company &
    offered the categories of personal care, cosmetics, drugmaker has more than 300
    ayurvedic products, and food products. In products across categories such as face
    November 2018, the company started washes, toothpaste, shampoos, pain-
    selling clothing, opening a store in Delhi relief balms, body lotions, soaps, lip
    under the name Patanjali Paridhan. balms, ayurvedic drugs for humans and
    animals as well as nutrition products.

    Competitive Patanjali’s objective of the business is to The brand has been synonymous with
    Advantage provide cost-effective products, superior Ayurveda and is known for head-to-
    quality products which are the crucial heal herbal healthcare products. The
    factor in the success of any FMCG company has more than 290
    company. Low or no advertising and researchers who do clinical and lab
    promotion expenses are helping the testing of the offerings on a regular
    company by keeping its prices low and basis in order to provide distinctive
    making it affordable without and competitive products in the
    compromising on quality. market.

    Segmenting It uses the mix of demographic and Since the brand have the presence in
    and targeting psychographic segmentation strategies to different product categories, therefore
    strategy make its offerings appropriate/ relevant to it uses differentiated targeting strategy
    the particular set of customer groups. It so that although the product categories
    uses undifferentiated targeting strategy, as are defined by the brand the offerings
    the main objective Patanjali is to offer will differ based on the geographic
    healthy products to all people. region the product is catering to.

    Positioning It uses a product based and value-based Himalaya has positioned itself as an
    Strategy positioning strategies to establish a sense herbal brand giving health & wellness
    of trust and satisfaction of being healthy in of the customer prime importance
    the mind of the customers. while doing business and formulating
    products best suited to the changing
    times.
    Distribution With more than 4600 retail outlets across The products of the company are
    Strategy India and distributing its products distributed through a mix of channels
    through e-commerce sites, supermarkets such as authorized distributors,
    chains like future group’s Big retailers, E commerce websites, Medial
    Bazaar, Reliance retail outlets and many stores and Pops & mom stores. The
    others, Patanjali is emerging as a fastest products of the company are
    growing FMCG company in India. prescribed by more than 400000
    doctors globally.

    Target A customer of Patanjali are people from all The customer of the company is from
    Customers age groups, as the products offered by all the age groups starting from infants
    Patanjali are perceived to be healthy and for whom there are baby care products
    availability in different SKU’s (stock i.e., baby kits & diapers,
    keeping unit) make it more affordable for moms/children/ Old age customers
    the customers. there are wellness and nutritional
    products, pharmaceuticals products
    for all age groups of customers, and
    Personal care products.

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