E-Marketing/7E: Past, Present, and Future
E-Marketing/7E: Past, Present, and Future
E-Marketing/7E: Past, Present, and Future
Chapter 1
Past, Present, and Future
Chapter 1 Objectives
•After reading Chapter 1, you will be able to:
–Explain how advances in internet and information
technology offer benefits and challenges to
consumers, businesses, marketers, and society.
–Distinguish between e-business and e-marketing.
–Identify several trends that may shape the future of e-
marketing, including the semantic Web.
Web 1.0
Content creator (cc) Consumer (c)
cc & c
Web 2.0
cc & c
cc & c
cc & c cc & c
Web 3.0
Semantic Web
@
agent cc & c