HDFC
HDFC
HDFC
Presented BY-
Jitender Singh Parihar
Piyusha Bharti
Contents:
• Financial Industry in India
• ITS HISTORY
• PRODUCT & SERVICES
MAJOR PLAYERS
• 7 P’s
• Porter’s Five forces analysis
• STP
• Service Marketing Triangle
• SWOT analysis
• Marketing Challenges & Recommendations
BANKING IN INDIA
• Banking in India originated in the last decades of the 18th
century.
• The first banks were THE GENERAL BANK OF INDIA,
which started in 1786, and BANK OF HINDUSTAN, both of
which are now defunct.
• The oldest bank in existence in India is the STATE BANK OF
INDIA, which originated in the BANK OF CALCUTTA in June
1806.
• The first fully Indian owned bank was the ALLAHABAD
BANK, established in 1865.
HISTORY
-Customer centric
-Service oriented
-Product innovation
SWOT analysis
Strengths
• Support of various promoters
• High level of services
• Knowledge of Indian Market
Weaknesses
• Weak presence in rural areas
• Focuses mostly on high end clients
• Share price fluctuations
CONTINUE…….
Opportunities
Growing Indian banking sector.
People are becoming more service oriented
In the global market.
Threats
From various competitors
-Foreign banks
-govt. bank