Herbals & Naturals

CELEBRATING
40 YEARS OF
CONSUMER
HEALTHCARE

Opportunities in a Vast & Dynamic Area

of Consumer Health

Herbals & Naturals

are driving growth
across multiple
markets and
Key Features
categories • 9 core markets demonstrating scale, dynamism, exciting developments and new opportunities
• Biggest & most exciting categories in each market, including probiotics, herbal & natural cough
remedies, sleep aids, topical analgesics and supplements
• Sales data from DB6 to year-end 2017 includes category sizes, historical growth rates, individual
brand sales and performances, plus proportion of sales generated by herbals & naturals
• Individual brand case studies highlight developments, sales and success strategies
• Sales forecasts and opportunities showcase the potential for herbals & naturals in each market
Herbals & Naturals
Opportunities in a Vast & Dynamic Area of Consumer Health
Herbals & Naturals are one of the most exciting areas Probiotics in particular are consistently posting strong
of consumer health, driving growth across multiple growth, driven by increasing awareness of benefits,
markets, not only in dedicated supplements categories expansion into new niches and increasing segmentation.
such as probiotics and herbal & natural joint health While growth is decelerating in some developed markets,
but also cough & cold, pain relief, laxatives, sleep aids it is still advancing well, and posting double-digit growth
and more. in markets like USA, China and Brazil owing to increased
consumer awareness.
As “health and wellness” climbs up the list of
consumer priorities and medicated ingredients are Focusing on a selection of core markets that demonstrate
increasingly scrutinised and restricted, the market for scale, dynamism, exciting developments and new
herbal & natural options is booming. Often offering opportunities, this Herbals & Naturals report drills down
a lower regulatory threshold than regular medicines, to the detail in key categories.
widespread distribution and an increasing reputation
for efficacy, they are being embraced by consumers The report examines the biggest and most exciting H&N
and marketers alike. Consumer concerns over the categories in each market, from probiotics and herbal
safety of conventional medicines are also driving the cough remedies to natural laxatives, topical analgesics,
trend towards herbal & natural products. and supplements for heart health, immunity and memory.

Detailed sales from our DB6 database to year-end Table of Contents

2017 includes category sizes and historical growth rates,
with individual brand sales and performances in key Executive Summary
categories. Charts show the proportion of sales generated Overview of the main trends & developments,
key H&N categories and major innovations
by herbal & natural (vs chemical / non-natural) products in
each category, and compare growth rates.
Country Profiles
Australia • Brazil • Canada • China • Germany • India
Supplements Italy • Japan • USA

Brand Case Studies

Cough remedies Successful and exciting brands are cherry-picked for Bronchostop • Burt’s Bees • Culturelle • Enterogermina
individual case studies that highlight developments, Prospan • Salonpas • Zarbee’s
sales and success strategies.
Pain Relief
Probiotics Outlook
Sleep Aids Looking to the future, the report features forecast sales A look forward to the prospects for herbals & naturals
and exploration of the potential for herbals & naturals. 2022-27, with sales forecasts and opportunities
Key herbals categories covered include: Key Questions Investigated in this Report
• Probiotics • Which markets, categories and brands are most dynamic and why?
• Herbal & natural joint health • Do opportunities for new growth exist in any of the established categories?
• Herbal & naturals supplements And which have most potential?
(incl. fish oils, ginseng, CoQ10, etc.) • Which markets offer the best entry route for herbals & naturals?
• Topical analgesics
• Cough remedies
Herbals & naturals sales in leading markets 2017† (MSP, $mn)
• Laxatives
• Lifestyle supplements
(incl. hair & beauty, menopause, China 15,155
+6.3%;
CAGR +6.0%
memory & brain health, etc.)
USA 7,854
+5.0%;
CAGR +4.5%
Consumer preference

• Sleep aids for “natural”

• Urinary products Germany 2,319

+1.5%;
CAGR +1.7%

Japan 2,234
+0.5%;
CAGR +0.4% Certain ingredient
claims discredited

Italy 1,883
+2.1%;
CAGR +4.3%
Market Coverage
India 993 +9.5%;
CAGR +9.3%
Australia China Italy
+9.9%;
Brazil Germany Brazil 985 CAGR +11.8%
Japan
+0.2%;
Canada India USA Australia 876 CAGR +5.7%

+5.2%;
NB: individual country chapters are available for purchase; Canada 727 CAGR +3.9%
please contact melissa.lee@NicholasHall.com for details • 9 markets together added $1,564mn in net sales in 2017,
with China and USA largest contributors
and pricing † 9 markets listed above only;
CAGR refers to period 2013-17

All global licence purchases grant Pricing List price

complimentary access to a webinar
in which the Nicholas Hall team runs Global Licence GBP£16,000
through the key findings from the report. Site Licence GBP£12,000
Enquiries: melissa.lee@NicholasHall.com Website: www.NicholasHall.com
 HERBALS & NATURALS

• 9 major markets from across the globe

• Biggest & most exciting categories in each market, including
probiotics, herbal & natural cough remedies, sleep aids,
topical analgesics and supplements
• Sales data from DB6 to year-end 2017
• Individual brand case studies
• Sales forecasts and opportunities showcase the potential
for herbals & naturals in each market

Please contact melissa.lee@NicholasHall.com for more information about this

report or visit our website
(https://nicholashall.com/report/herbals-naturals) where you can view or
download the full Table of Contents and sample pages.
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