RALPH Lauren - Moving Towards A Faster Supply Chain
RALPH Lauren - Moving Towards A Faster Supply Chain
RALPH Lauren - Moving Towards A Faster Supply Chain
• An overview of Ralph
Lauren.
Background • Highly volatile Fashion
Industry.
OBJECTIVES
• Agility within a
fashion retailer’s • Understand why fashion
supply chain. retailers need an agile supply
Agility
• How Ralph Lauren chain.
can improve its agility.
• Understand how agility in a
supply chain can be achieved.
Conclusions
RALPH LAUREN - AN OVERVIEW
2015 2016
EXCESS
RETAIL
WHOLESALE
E-COMMERCE
• In the last three years, inventory has
grown by 26% whereas growth in sales TOTAL SUPPLY CHANNEL
has only been 7%. DEMAND
HOW RALPH LAUREN CAN
IMPROVE ITS AGILITY
Sharing Information Lead Times
CLUB WATCHES
MONACO & JEWELRY
• Ralph Lauren: 15 months
• H & M: 3-6 months
POLO RALPH
• Shorter in bound lead times DENIM
SPORT LAUREN SUPPLY
by partnering with suppliers.
Reducing complexity