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    Berlo's SMCR Model of Communication

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    Ma Teresa Alavata
    Berlo's SMCR Model of Communication describes the basic components and factors that influence the communication process. The model outlines four key components: the Sender who encodes a Message using a Channel to transmit it to the Receiver who decodes it. Each component is influenced by factors like skills, attitudes, knowledge, culture and the content, structure and code of the Message. The model provides a framework for understanding the linear process of communication and improving its effectiveness.

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    Berlo's SMCR Model of Communication

    Uploaded by

    Ma Teresa Alavata
    4K views13 pages
    Berlo's SMCR Model of Communication describes the basic components and factors that influence the communication process. The model outlines four key components: the Sender who encodes a Message using a Channel to transmit it to the Receiver who decodes it. Each component is influenced by factors like skills, attitudes, knowledge, culture and the content, structure and code of the Message. The model provides a framework for understanding the linear process of communication and improving its effectiveness.

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    Berlo's SMCR Model of Communication describes the basic components and factors that influence the communication process. The model outlines four key components: the Sender who encodes a Message using a Channel to transmit it to the Receiver who decodes it. Each component is influenced by factors like skills, attitudes, knowledge, culture and the content, structure and code of the Message. The model provides a framework for understanding the linear process of communication and improving its effectiveness.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    4K views13 pages

    Berlo's SMCR Model of Communication

    Uploaded by

    Ma Teresa Alavata
    Berlo's SMCR Model of Communication describes the basic components and factors that influence the communication process. The model outlines four key components: the Sender who encodes a Message using a Channel to transmit it to the Receiver who decodes it. Each component is influenced by factors like skills, attitudes, knowledge, culture and the content, structure and code of the Message. The model provides a framework for understanding the linear process of communication and improving its effectiveness.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 13

    Berlo’s SMCR Model

    of Communication
    What is Berlo’s SMCR Model of
    Communication?
    Berlo’s SMCR Model of Communication
    represents the process of communication in
    its simplest form. The acronym SMCR stands
    for Sender, Message, Channel, and Receiver.
    Berlo’s SMCR Model of Communication
    describes the different components that form
    the basic process of communication. Because
    this communication tool also emphasises the
    coding and decoding of the message, it can
    be used for more efficient communication.
    David K. Berlo
     In 1960, David Berlo expanded on this
    linear communication model and
    created the SMCR Model of
    Communication. He described factors
    affecting the individual components in
    the communication making the
    communication more efficient. The
    model also focuses on encoding and
    decoding which happens before sender
    sends the message and before receiver
    receives the message respectively.
    Berlo’s Model has mainly, four components to describe the
    communication process.
    They are sender, message, channel and receiver. Each of
    the component is affected by many factors.
    Sender
    The sender of the message is the source
    who creates and sends the message to the
    receiver. The source is the start of the
    communication process and is the person
    who encodes the message. Factors that
    may influence the sender are also
    applicable to the receiver. Consider how
    the message is interpreted, for example.
    Berlo’s SMCR Model of Communication
    identifies the following factors that affect
    the source:
    • Communication skills
    Communication skills include: reading,
    listening, speaking etc.

    • Attitude
    One’s attitude in relationship to the
    audience, receiver and subject changes the
    meaning and consequence of the message.

    • Knowledge
    Familiarity with the subject of the message
    makes communication more effective.
    • Social systems
    Values, beliefs, religion and rules influence
    the way in which the sender communicates
    the message, alongside location and
    circumstances.
    • Culture
    Cultural differences may result in the
    message being interpreted differently.
    Message
    The message is the package of information
    or meaning that is sent from sender to
    receiver. The message can be sent in
    various forms, such as audio, speech, text,
    video or other media. The sender of the
    messages always wants the receiver to
    interpret the message in a certain way. The
    source’s intention is therefore translated
    into a coded message. The receiver should
    understand the message with reasonable
    accuracy. The message is influenced by:
    • Content
    The content of the message from
    beginning to end.

    • Elements
    It includes various things like language,
    gestures, body language etc, so these are
    all the elements of the particular message.
    Content is accompanied by some
    elements.
    • Treatment
    Treatment refers to the way in which the
    message is sent, the message’s packaging.
    • Structure
    As the word suggests, the structure of the
    message refers to the way in which it is
    structured .
    • Code
    The code of the message is the form in
    which the message is sent. This may
    include text, language, video, gestures,
    music, etc.
    Channel
    The channel is the medium used to send
    the message. The medium must be able to
    be picked up by the sensory system of the
    receiver and may therefore involve vision,
    sound, smell, taste or touch. Humans have
    the following senses:
    • Hearing
    • Seeing
    • Touching
    • Smelling
    • Tasting
    Receiver
    The receiver is the person who receives and
    subsequently decodes the coded message. In
    a linear communication process, the receiver
    is always located at the end. In order to make
    communication as effective and smooth as
    possible, Berlo’s SMCR Model of
    Communication assumes the receiver’s
    thinking pattern must be in accordance with
    that of the sender. The same factors therefore
    influence this component in Berlo’s SMCR
    Model of Communication. After all, the
    receiver decodes the message him/herself and
    gives it their own meaning.
    Research Presentation End

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