The Merger of Bank of Baroda, Vijaya Bank & Dena Bank
The Merger of Bank of Baroda, Vijaya Bank & Dena Bank
The Merger of Bank of Baroda, Vijaya Bank & Dena Bank
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The ORIGINAL TVC
Published on 31st March 2019 by Bank
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Client Brief
- By Avinash Sahani , Chef Manager ( Marketing) of Bank of Baroda
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CONTINUED.
• Kids were used as the part of their ad campaign as they represent youthfulness,
joyfulness and energy and would attract all age groups.
• When the kids meet together it signifies how 3 entities , individuals come together
and becomes a larger picture .
• Their core message for the entire campaign will be of 3 big entities coming together
to be bigger and a grander entity.
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Thank You
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