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    Professional Ethics and Values

    Uploaded by

    Kumar Gaurav
    Knock offs, or replicas, are cheaply made copies of branded fashion items meant to deceive consumers into thinking they are genuine products. They are produced to enable fast fashion at lower prices and tap into people's desires to display brand names and stay fashionable. However, knocking off designs is unethical and hurts authentic brands. Brands can protect themselves by frequently updating designs, registering trademarks, educating consumers, and using technology like unique threads or labels only visible under special lighting. While knock offs improve access, respecting intellectual property through ethical business practices is important.

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    © All Rights Reserved
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    Professional Ethics and Values

    Uploaded by

    Kumar Gaurav
    18 views4 pages
    Knock offs, or replicas, are cheaply made copies of branded fashion items meant to deceive consumers into thinking they are genuine products. They are produced to enable fast fashion at lower prices and tap into people's desires to display brand names and stay fashionable. However, knocking off designs is unethical and hurts authentic brands. Brands can protect themselves by frequently updating designs, registering trademarks, educating consumers, and using technology like unique threads or labels only visible under special lighting. While knock offs improve access, respecting intellectual property through ethical business practices is important.

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    Ethics and values

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    Knock offs, or replicas, are cheaply made copies of branded fashion items meant to deceive consumers into thinking they are genuine products. They are produced to enable fast fashion at lower prices and tap into people's desires to display brand names and stay fashionable. However, knocking off designs is unethical and hurts authentic brands. Brands can protect themselves by frequently updating designs, registering trademarks, educating consumers, and using technology like unique threads or labels only visible under special lighting. While knock offs improve access, respecting intellectual property through ethical business practices is important.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    18 views4 pages

    Professional Ethics and Values

    Uploaded by

    Kumar Gaurav
    Knock offs, or replicas, are cheaply made copies of branded fashion items meant to deceive consumers into thinking they are genuine products. They are produced to enable fast fashion at lower prices and tap into people's desires to display brand names and stay fashionable. However, knocking off designs is unethical and hurts authentic brands. Brands can protect themselves by frequently updating designs, registering trademarks, educating consumers, and using technology like unique threads or labels only visible under special lighting. While knock offs improve access, respecting intellectual property through ethical business practices is important.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 4

    Professional Ethics

    and Values

    “The production of knock off in


    fashion industry “

    Submitted to : Mrs. Vaagdevi


    Submitted by :
    Kumar Gaurav
    Harshit Kumar
    Ulligaddala Bharadwaj
    What are Knock offs ?

    Knock offs or Replicas are products made with the concept of deceiving the
    consumer into thinking that the product being sold is produced by a particular
    company or brand. When in fact the product was not produced by that
    company.
    Knock offs are made for local markets to influence customers to buy fast
    fashion in cheaper prices. Replicated goods are a huge business throughout
    the world. The main appeal of fashion houses is the brand name..A Gucci bag
    can be sold for many times more than an identical bag made by a competitor.
    Forgers take advantage of this fact by creating cheap knock-offs and illegally
    adding the names of famous and expensive fashion houses. Increasing their
    sales and revenue.
    Why knock offs are produced ?

    All along the history, people have been wearing clothes to cover themselves
    and protect themselves from harsh weather conditions including sun, rain, and
    cold. However, nowadays clothes are taking a more crucial role in people’s lives
    rather than just protecting and covering. People wear clothes to say what they
    are thinking; converse with the world. Society can observe and say something
    about an individual depending on what they are wearing.

    Today, fashion is part of a necessity in the lives of many people as everyone


    competes in looking good ,feeling fabulous and feeling that one is living in the
    right place. People desire to wear certain clothes and look special, which is all
    coming from wearing latest fashions clothes, accessories, shoes, and handbags.
    Buying fast Fashion for cheaper prices are affordable and might give an illusion
    of the Brand name as well as popularity.

    Which puts the industry in an ethical dilemma if production of knock offs are
    a threat to the brands or generating profits, revenue and serving fast fashion
    at cheaper prices for all economic sections
    How do you solve this dilemma ?

    • It is ethically wrong to forge products and claim profit on someone else's


    work. Although it provides benefits and helps every economic stature to buy
    fast fashion at a cheaper price . It is unethical and profit should be
    compromised for moral ethics and conscious
    • To protect your brand against replica and counterfeits :
    • Register Your Trademarks: Registration of trademarks is an important step in
    protecting your brands. Federal registration allows you to enforce your
    trademarks.
    • Update your model fast—every month if you can. It takes counterfeiters a
    month to reverse engineer a genuine product and bring it to market. A model
    that changes every month is hard to copy. If your manufacturing and supply
    chain allow fast model updates and if this is in line with your overall strategy,
    by all means use this tactic.
    • Register Your Trademarks With Customs Agencies: Another critical but
    sometimes overlooked step is to register your trademarks with the customs
    agencies.
    • Use Technology: Technology can be used within the product itself. In clothing,
    for example, you could add a partially invisible thread that creates a brand-
    specific pattern that is visible only under certain lighting. You could similarly
    use a hologram security image or a company-specific color in plastic.
    • Educate Consumers: In order to prevent consumers from buying counterfeit
    goods, you must provide them with the information necessary to make
    educated purchases. Provide information through websites, such as The
    Counterfeit Report, to identify places that sell counterfeit goods and to
    provide a list of authorized dealers. Tell consumers how to identify and report
    counterfeit goods.

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