Case Study On : Maruti Udyog Limited and Its Marketing Strategies
Case Study On : Maruti Udyog Limited and Its Marketing Strategies
Case Study On : Maruti Udyog Limited and Its Marketing Strategies
MARUTI ZEN brought too much success as it had low noise engine and bigger
capacity than Maruti 800.
After surveying that there was significant rise in the economic status of middle
class people and customer demand for luxury cars, MUL launched new line
vehicles ranging from semi luxury to luxury car segments .
CHALLENGES FACED IN BUSINESS EXPANSION…
Peoplebelonging to non economy zone were not much attracted
towards the variants which were unaffordable for them.
Models making success in diesel versions couldnot make much
profit with petrol versions.
Since MUL has already launched many product models, the
process of bringing new features became too difficult.
FUTURE PROCASTINATION OF PRODUCT MARKET
There arises 2 main questions relating to the future status of the Maruti car
products.
Will a customer be ready to buy a MUL product priced Rs.
25,00,000 ?
Should MUL offer variants at all prices or focus only in the
economic segment ?
Will a customer be ready to buy a MUL product priced
Rs. 25,00,000 ?
If YES , considering upper middle class families, a luxurious car worth Rs.25 lakhs is
affordable.
There is always associated trust and reliability of a branded product like Maruti.
Most of the Indian customers have long term planning with single time investment.
If NO , it would be very costly for most of the people of Indian market.
Maintaining a costly car would be difficult as compared to other low price
range cars.
Should MUL offer variants at all prices or focus only in
the economic segment ?
Launch new affordable vehicles for all segments of the market.
Some of the MARUTI cars ran best in diesel but could not make success in petrol
versions. So upgradation of features required.
Advertising more in the zone where there are large number of good income
disposal people.
Reconstruct marketing techniques to expand business.
CONCLUSION ...
Thus it is very important for any business to
Repeatedly change its marketing policies