Introduction

INTRODUCTION……..
Maruti Suzuki India Limited is a publicly listed automaker in

INDIA. It is a leading four-wheeler automaker manufacturer in south
asia. Suzuki motor corporation of Japan holds a majority stake in the
company. It was the first company in India to mass-produce and sell
more than a million cars. It is largely credited for having brought in an
automobile revolution to India. It is the market leader in India and on 17
September 2007,Maruti Udyog was renamed Maruti Suzuki India
Limited. The company headquarter is in GURGAON, HARYANA
Maruti Suzuki is one of India's leading automobile
manufacturers and the market leader in the car segment, both in terms of
volume of vehicles sold and revenue earned. Maruti Udyog Limited
(MUL) was established in February 1981, though the actual
production
commenced in 1983 with the Maruti 800 , based on the SUZUKI Alto
kei car ,which at the time was the only modern car available in India, its'
only competitors- the Hindustan Ambassador andpremier Padmini
were both around 25 years out of date at that point Through 2004,
Maruti has produced over 5 Million vehicles. Marutis are sold in India
and various several other countries, depending upon export orders.
Models similar to Marutis (but not manufactured by Maruti Udyog) are
sold by Suzuki and manufactured inP akistan and other South Asian
countries.
The company annually exports more than 50,000 cars and has an
extremely large domestic market in India selling over 730,000 cars
annually. Maruti 800 ,till 2004, was the India's largest selling compact
car ever since it was launched in 1983. More than a million units of this
car have been sold worldwide so far .
Due to the large number of Maruti 800s sold in the Indian
market, the term "Maruti" is commonly used to refer to this compact car
model. Till recently the term "Maruti", in popular Indian culture, was
associated to the Maruti 800 model.
Maruti Suzuki was born as a government company, with Suzuki
as a minor partner to make a people's car for middle class India. Over
the years, the product range has widened, ownership has changed hands
and the customer has evolved.
Mission- To provide maximum value for money to their
customers through continuous improvement of products and
services.
Vision- Creating customer delight and shareholders wealth .
Maruti has a network of 391 sales outlets across 230 cities

all over India. The service network covers 1,113 towns and cities,
bolstered by 2,142 authorized service outlets.The company's
change in strategy and emphasis on developing effective marketing
communications was their highlights.
The company vouches for customer satisfaction. For its sincere

efforts it has been rated (by customers)first in customer satisfaction
among all car makers in India for ten years in a row in annual survey.
Maruti Suzuki India Limited, a subsidiary of Suzuki Motor
Corporation
of Japan, has been the leader of the Indian car market for over two
decades.During 2007-08, Maruti Suzuki sold 764,842 cars, of which
53,024 were exported. In all, over six millionMaruti cars are on
Indian
roads since the first car was rolled out on 14 December 1983.
of Japan, has been the leader of the Indian car market for over two
decades.During 2007-08, Maruti Suzuki sold 764,842 cars, of which
53,024 were exported. In all, over six millionMaruti cars are on
Indian
roads since the first car was rolled out on 14 December 1983.
BRANDS OF MUL…….
➢ Historious car is Maruti 800
Maruti 800 - Launched 1983 - Largest selling car inIndia, until
2004 - cheapest car in India. (P)“Change ur life”
➢ Omni – 1984, 2 Face-Lifts(P) “Fits all”
➢ Gypsy – 1985 (P) “King”
➢ Wagon-R – 1999, 2 Face-Lifts.(P)”For the smarter race”
➢ Alto – 2000, Currently the largest selling car in India. 1 Face-Lift.
(P) “Lets go”
➢ Versa(2003-) (P) “The joy for travelling together”
➢ Zen Estilo(2005-) (P) “ Shape ur world”
➢ Swift 1 very small face-lift(2005) (P & D)
•
Maruti Suzuki SX4 (May 2007- ) (P & D) “Men are back”

•
Suzuki Grand Vitara Sports Utility Vehicle - July 2007.

Imported(P) “Play it your way”
•
Maruti DZiRE Sedan Version of swift - March 2008(P & D) “The

heart car”
•
Suzuki Alto (Sold in India as the Maruti A-Star)

Launched in 2008 December. “Stop @ nothing”
Models of 2009
•
Suzuki Splash
•
Ritz “Live the Moment”

Targeting :- Selective Specialization
Market
Product
Urban
Semi – Urban
Rural
A1
Yes
Yes
A2
Yes
Yes
Yes
A3
Yes
Yes
SUV
Yes
C- Class
Yes
Yes
Yes
Targeting :- on the basis of income Group
Income Group
Product
RS. 2- 3 lacs.
/annum
RS. 3-5 lacs.
/annum
RS. 5 - > 5
lacs. /annum
A1
Yes
A2
Yes
Yes
A3
Yes
SUV
Yes
C- Class
Yes
Yes
Yes
P o sitio n ing :-
Product
Target Customers
Benefits
Value Proposition
A1
A consumer who
wants car.
Durability and
Performance
A car which gives
Durability in low
cost.
A2
A consumer who
wants Small &
spacious car.
Spaciousness .
A spacious small car without extra cost.
A3
A consumer who
wants more comfort
car
Design, Style and
Luxury.
A car design with
style and luxury.
SUV
Lifestyle Oriented
consumers.
Rigidness, Luxury
and Comfort .
A Vehicle that
provides the
luxury and
Comfort of a car.
C-Class
A consumer who
wants car for
commercial use
More spacious car.
A big car with
reasonable price
4Ps:-
Product
Price
 P l a c e
Promotion
PRODUCT STRATEGY:-
Portfolio of 12 products
Five product lines
Study Report On Maruthi Suzuki

Maruti Suzuki India Limited is a publicly listed automaker in INDIA.
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INTRODUCTION……..

Maruti Suzuki India Limited is a publicly listed automaker in

Vision- Creating customer delight and shareholders wealth .

Maruti has a network of 391 sales outlets across 230 cities

The company vouches for customer satisfaction. For its sincere

Maruti Suzuki SX4 (May 2007- ) (P & D) “Men are back”

Suzuki Grand Vitara Sports Utility Vehicle - July 2007.

Maruti DZiRE Sedan Version of swift - March 2008(P & D) “The

Suzuki Alto (Sold in India as the Maruti A-Star)

Ritz “Live the Moment”

Study Report On Maruthi Suzuki

Download this Document for FreePrintMobileCollectionsReport Document

• Height: (proportional to specified width)

More share options

Login to Add a Comment

Shiva Raj readcast this 08 / 11 / 2010Learn more about Readcast.

Venkatraman Ram readcast this 07 / 25 / 2010Learn more about Readcast.

Venkatraman Ram readcast this 07 / 25 / 2010Learn more about Readcast.

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