Manegement Trainee Linknet PPT 3rd OJT
Manegement Trainee Linknet PPT 3rd OJT
Manegement Trainee Linknet PPT 3rd OJT
Directorate
On Job Training
Management Trainee
http://www.free-powerpoint-templates-design.com
Marketing Concept
Subscribe Decision Process
Need Recognition
Purchase/Subscribe Evaluation of
Decision Alternative
(Kotler and Amstrong; 2003)
Marketing Concept
Subscribe Decision Process
Need Recognition
Purchase/Subscribe Evaluation of
Decision Alternative
(Kotler and Amstrong; 2003)
COMPETITOR
WEBSITE COMPARISON
Core Information in Business Website
(Sanjaya & Tarigan, 2009)
Product •Preview
Illustration Available in 1 Page
Advantage •Preview Desc. (Download
2 - with Advantage and - -
(Download Brochure)
Pricelist
Brochure)
Visualitation
•Available in Only •Company Profile in
3 - Only Description Only Description
every product Description Homepage
Supporting
Attachment
YES (Brochure & YES (Brochure
4 Document - - YES (Brochure) -
megazine) & megazine)
Core Information in Business Website
(Sanjaya & Tarigan, 2009)
6 Payment tools - - - - - -
Communicatio
n and
7 Email & Phone Email & Phone Email & Phone Email & Phone Email & Phone Email & Phone
Complain
Channel
Highlight
Create Newspaper & YES (Highlight on YES (Highlight
11 Newest - YES (Highlight on Homepage) YES (Highlight on Homepage)
Available to Download Homepage) on Homepage)
Information
Telkom
solution
7,006 45.3% 0.0% 2.6% 2.9% 49.2% 0.0% 0.0%
Channel
Web
facebook twitter Youtube WA Slideshare
3% Other
95% 93%
88%
Digital Marketing Channels
75% Which of the following channels are part of your digital
67% marketing mix?
64%
Drive Leads Channels
44% 47% 47%
Which of the following channels drive leads for you?
28%
Facebook 92%
Youtube 87%
50 Instagram 76%
Others 67%
15%
13%
0
Social Media Characteristics
By
Social Media Big Data: Crawling Social Media Post Pattern and Structure
Interaction Social Media Post Database Content Analysis
Dominant Posting Category
CORPORATE
TESTIMONY CORPORATE VALUE
Giving the value and corporate
Giving evidence about quality services commitment
CORPORATE
INFORMATION NEWS
Giving Information about corporate
ABOUT achievement, corporate event, and
TECHNOLOGY Collaboration with other Organization
PRODUCT SERVICE
Promotion about product, adventage of
service and update features
Content Analysis
Post Category
Ooredo Go to product
Full description Watching directly Watching directly Full description
Business web
Telkom
Solution
Go to homepage
web - - - Full description
POSTING SCHEDULE
Social Media
70
35
60
30
50
25
40
20 30
15 20
10
10
0
5
0
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Lintasarta Moratel Indosat Telkom solution Total Lintasarta Moratel Indosat Telkom solution Total
POSTING SCHEDULE (2)
Social Media
• 2 Posts / day
• Dominating by product description
• 1 post every 2 days
and information about product
• No Repetition Categories
• Simple description and drive to
homepage web
Twitter Facebook
• Corporate News • Product
• Product (Highlight) • Corporate News
• Corporate Value • Corporate Testimony
• Information About Technology
• Corporate Value
Link Attachment • Quiz
Corporate Select
Poster Write
Design by The POST
Value The Topic Mercom Caption