Nothing Special   »   [go: up one dir, main page]
Scribd Logo
Upload

Welcome to Scribd!

  • 79 views

    Course Instructor: Dr. Neeraj Anand GROUP 17: Aryan Bhat Course: Mba - LSCM (Sem-2)

    Uploaded by

    Aryan Bhat
    This document discusses Walmart, the world's largest retailer. It provides an introduction to Walmart, outlines its history beginning in 1962, and describes its business segments and major competitors. The document also discusses Walmart's operational strategy, expansion into other countries, unique logistics network, and goal of offering everyday low prices.

    Copyright:

    © All Rights Reserved

    Course Instructor: Dr. Neeraj Anand GROUP 17: Aryan Bhat Course: Mba - LSCM (Sem-2)

    Uploaded by

    Aryan Bhat
    79 views25 pages
    This document discusses Walmart, the world's largest retailer. It provides an introduction to Walmart, outlines its history beginning in 1962, and describes its business segments and major competitors. The document also discusses Walmart's operational strategy, expansion into other countries, unique logistics network, and goal of offering everyday low prices.

    Original Description:

    case analysis

    Original Title

    walmart

    Copyright

    © © All Rights Reserved

    Did you find this document useful?

    Is this content inappropriate?

    This document discusses Walmart, the world's largest retailer. It provides an introduction to Walmart, outlines its history beginning in 1962, and describes its business segments and major competitors. The document also discusses Walmart's operational strategy, expansion into other countries, unique logistics network, and goal of offering everyday low prices.

    Copyright:

    © All Rights Reserved
    79 views25 pages

    Course Instructor: Dr. Neeraj Anand GROUP 17: Aryan Bhat Course: Mba - LSCM (Sem-2)

    Uploaded by

    Aryan Bhat
    This document discusses Walmart, the world's largest retailer. It provides an introduction to Walmart, outlines its history beginning in 1962, and describes its business segments and major competitors. The document also discusses Walmart's operational strategy, expansion into other countries, unique logistics network, and goal of offering everyday low prices.

    Copyright:

    © All Rights Reserved
    of 25
    At a glance
    Powered by AI
    Some of the key takeaways are that Walmart started as a small store in Rogers, Arkansas in 1962 and has since expanded to become the largest company in the world by revenue through acquisitions and strategic expansion internationally. It operates over 11,000 stores globally and employs over 2 million people.

    Walmart was founded by Sam Walton in 1962 in Rogers, Arkansas. It gradually expanded across the US in the following decades. In the 1990s, it began expanding internationally through acquisitions and partnerships in Mexico, Canada, Brazil, Argentina and other countries. It also expanded in Asia, acquiring stores in Japan and China.

    Walmart's core strategies are everyday low prices, large scale operations and efficient supply chain. Its principles are respect for the individual, striving for excellence and serving customers. It aims to offer the lowest prices on quality brands through efficient procurement and logistics.

    COURSE INSTRUCTOR: Dr.

    NEERAJ ANAND GROUP 17: Aryan bhat

    COURSE: MBA – LSCM (SEM-2) Pravesh Nautiyal

    Abhishek Chauhan

    Shristi soni

    Mohd A vahab
    CONTENTS
    Introduction
    History of Walmart
    Business description & Competitors
    The three principles
    Sam’s 10 rules success
    Walmart's Expansion
    Walmart's Logistics
    Conclusion
    INTRODUCTION
    Walmart is an American multinational retail corporation that operates a chain of
    hypermarkets, discount department stores and grocery stores.
    Walmart is world’s largest company by revenue-over US$500 billion.
     Walmart is the largest private employer in the world with 2.3 million employees.
    Walmart was founded by Sam Walton on 2th July, 1962 in Rogers, Arkansas, United
    States.
    Walmart has 11,277 stores and clubs in 27 countries, operating under 55 different names.
    In India as Best Price.
    HISTORY
    1940’s : Sam met James Cash Penney, a departmental store’s founder.
    1945 : Sam acquired a franchise of Ben Franklin in Newport, Arkansas.
    1950 : Sam purchased a store from Harrison in Bentonville, Arkansas.
    1962 : The first discount store was open in Rogers, Arkansas.
    1967 : All the stores were named as “Walmart”.
    1991 : International Expansion
    2003 : Largest cooperation in the world
    BUSINESS DESCRIPTION

    Walmart mainly operates on three business segments. They are:


    1. Walmart stores division
    2. Sam’s Club
    3. Walmart International
    COMPETITORS
    Amazon
    Costco
    Alibaba
    IKEA
    Target (food stuffs & general products)
    THE THREE PRINCIPLES
    Respect the
    individual

    Service
    Strive for
    our
    excellence
    customers
    10 RULES SUCCESS
    • Commit to your business
    RULE 1

    • Share your profits with all your associates & treat


    RULE 2 them as your partners

    • Motivate your partners


    RULE 3
    10 RULES SUCCESS
    • Communicate everything you possibly can
    RULE4 to your partners

    • Appreciate everything your associates do


    RULE 5 for the business

    • Celebrate your successes


    RULE 6
    10 RULES SUCCESS
    RULE 7
    • Listen to everyone in your company

    RULE 8
    • Exceed your customer’s expectations

    RULE 9
    • Control your expenses better than your competition

    RULE 10
    • Swim upstream
    OPERATION STRATEGY
    OPERATIONAL STRATEGY

    • Capturing market share with “everyday low price” strategy.


    • Cultural adaptation.
    • Training employees because people are key to Wal-Mart's business
    • Buy at less to sell at less.
    COMPETITIVE STRATEGY

    • Different shop design for each demographic groups.


    • All product in one store.
    • Competence in use of information technology for logistics system.
    • Highest customer satisfaction
    WALMART'S EXPANSION
    (MEXICO & CANADA)
    In the year 1991, Walmart became an international company by make a
    joint venture with Mexico’ s largest retailer i.e. Cifra, S.A. de C.V.
    By the year 2000, Walmart acquired a majority position in Cifra and
    renamed as Walmart de Mexico (WALMEX) and it also started
    operating bank operations by 2007
    Later in 1994, Walmart entered into Canada with acquisition of 122
    Woolco stores.
    WALMART'S EXPANSION
    (BRAZIL)
    In the year 1995, Walmart entered into brazil with 2 supercenters & 3
    Sam’s clubs in the state of Sao Paulo.
    After 10 years, Walmart has acquired 118 Bompreco & 140 Sonae in
    north & south region of brazil.
    In Brazil, Walmart directly takes the products from the producers
    through two programmes:
    1. Producers’ Club
    2. Affordable generic pharmaceutical drugs
    WALMART'S EXPANSION
    (ARGENTINA & BRITAIN)
    Walmart itself entered into the Argentina market in 2007 in the
    name of “Changomas”.
    In the same year, Walmart opened D.C and acquired three Auchan
    stores in Moreno City, Buenos Aires Province.
    In 1999, Walmart moved to Britain and acquired ASDA.
    It also made some changes in ASDA to reduce the costs.
    WALMART'S EXPANSION
    (JAPAN & CHINA)
    By acquiring the 6.1% stake in Seiyu, Walmart entered into japan in 2002.
    By 2008, It acquired the total shares which resulted in delisting of Seiyu from
    TSE.
    Wal-Mart came to China in 1996. The first Supercenter and SAM's Club were
    opened in Shenzhen, Guangdong Province.
    In the year 2002, Wal-Mart opened its Global Procurement Office opened in
    China and had purchased a 35% interest in Trust-Mart by Feb 2007.
    WALMART'S LOGISTICS
    Walmart has the its unique logistics which acts as the key role for their
    success.
    Wal-Mart's distribution network began in a rented garage in the 1960s.
    Wal-Mart's private fleet is one of America's safest fleets, with 2.5
    million miles per preventable accident. Wal-Mart's fleet drivers log
    more than 850 million miles per year.
    Walmart Logistics takes part in the CSR activities like local
    charitable causes and volunteerism programmes in 2007.
    CONCLUSION
    Walmart has built a world class supply chain to support its stores worldwide.
    Every Day Low Price (EDLP) is the cornerstone of Walmart strategy. Today's
    customer seeks the convenience of one-stop shopping which Walmart offers.
    Across all merchandise categories, the company has three goals:.
    1. offer price leadership on top-quality brands
    2. ensure clarity of product offerings
    3. invest in growth categories.

    You might also like