Competitive Strategies of Walmart, Nike and Levis Strauss: Anuradha Kushwaha Harshpreet Kaur Vrinda Gupta
Competitive Strategies of Walmart, Nike and Levis Strauss: Anuradha Kushwaha Harshpreet Kaur Vrinda Gupta
Competitive Strategies of Walmart, Nike and Levis Strauss: Anuradha Kushwaha Harshpreet Kaur Vrinda Gupta
PRESENTATION BY:
ANURADHA KUSHWAHA
HARSHPREET KAUR
VRINDA GUPTA
WALMART
. Wal-Mart Stores, Inc., branded as Walmart since 2008 is an
American multinational retail corporation that runs chains of large
discount department stores and warehouse stores.
The company was founded by Sam Walton in 1962, incorporated
on October 31, 1969, and publicly traded on the New York Stock
Exchange in 1972.
Walmart was the first discount store and now operates retail stores
in various formats across the world.
Wal-Mart is the largest retail company in the world which offers a
wide assortment of merchandise at EDLP in its retail stores.
WALMARTS COST LEADERSHIP
STRATEGY
Core philosophy - cost leadership focus on
their customers by offering better value for
money in terms of giving everyday low prices.
WALMARTS Efforts to procure products at the lowest prices
AGGRESIVE possible from manufacturers.
PRICING Mission to provide a wide variety of high
STRATEGY quality, branded and unbranded products at the
(EDLP) lowest possible price.
The major source for their strategy is the
economies of scale operating at a very low
cost through which its products are priced 20%
lower than those of its competitors.
THE SUCCESSFUL COST
LEADERSHIP STRATEGY
Since Walmart is the first discount store, its strategy plays the major
role in its business and has made it the biggest retailer of the world.
The Just Do It slogan and Nike swoosh logo are inherent to consumers.
PRODUCT DIFFERENTIATION STRATEGY
The business strategy for NIKE is a PRODUCT DIFFERENTIATION
STRATEGY ( price premium and unique product ) which boost
Nikes performance in the global industry.
Product differentiation
Different segments ( men, women and children )
Offering variety of footwear accessories and apparels ( watches, gym
bags, sport balls, skates etc )
LEVI STRAUSS & CO.
Levi Strauss & Co. is a worldwide corporation organized into
three geographic divisions:
Levi Strauss Americas (LSA), based in the San Francisco
headquarters;
Levi Strauss Europe, Middle East and Africa (LSEMA), based
in Brussels; and
Asia Pacific Division (APD), based in Singapore.
LS & CO. is divided into 3 sub brands i.e. Levis, Dockers and
Levis Strauss Signature.
DIFFERENTIATION STRATEGY
Early Years
Barriers to Entry
Since the patent of the rivets in jeans in 1873, the company
achieved monopoly power.
Product differentiation
The rivets on the jeans allowed for longer durability, a form of
vertical differentiation.
DIFFERENTIATION STRATEGY
Now
Levis also differentiates itself from all other competitors
through the ability to brand products through strong brand
image.