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    Marketing Strategy Nescafe

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    Eliza Stefana
    Nescafe markets a variety of coffee mixes, soluble coffee, coffee machines, and coffee shops. Their marketing segmentation targets various regions, occupations, lifestyles, and age groups. Their products offer benefits like flavor, fast preparation, affordability, and taste. Nescafe promotes their brand through paid advertisements across TV, magazines, online media and social media. They also utilize unpaid promotion through online media recommendations and social media. Promotional activities include discounts and giveaways.

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    © All Rights Reserved
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    Marketing Strategy Nescafe

    Uploaded by

    Eliza Stefana
    168 views5 pages
    Nescafe markets a variety of coffee mixes, soluble coffee, coffee machines, and coffee shops. Their marketing segmentation targets various regions, occupations, lifestyles, and age groups. Their products offer benefits like flavor, fast preparation, affordability, and taste. Nescafe promotes their brand through paid advertisements across TV, magazines, online media and social media. They also utilize unpaid promotion through online media recommendations and social media. Promotional activities include discounts and giveaways.

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    Marketing Strategy Nescafe.pptx

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    Nescafe markets a variety of coffee mixes, soluble coffee, coffee machines, and coffee shops. Their marketing segmentation targets various regions, occupations, lifestyles, and age groups. Their products offer benefits like flavor, fast preparation, affordability, and taste. Nescafe promotes their brand through paid advertisements across TV, magazines, online media and social media. They also utilize unpaid promotion through online media recommendations and social media. Promotional activities include discounts and giveaways.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    168 views5 pages

    Marketing Strategy Nescafe

    Uploaded by

    Eliza Stefana
    Nescafe markets a variety of coffee mixes, soluble coffee, coffee machines, and coffee shops. Their marketing segmentation targets various regions, occupations, lifestyles, and age groups. Their products offer benefits like flavor, fast preparation, affordability, and taste. Nescafe promotes their brand through paid advertisements across TV, magazines, online media and social media. They also utilize unpaid promotion through online media recommendations and social media. Promotional activities include discounts and giveaways.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 5

    Nescafe

    Marketing Strategy

    Dorin Eliza Stefana


    Products:

    Nescafe mixes:
    3in1 original,
    3in1 strong,
    3in1 mild
    new product piccolino

    Soluble Coffee:
    Nescafe Brasero ;
    Nescafe Gold;
    Red cup .
    Dolce Gusto
    Nespresso

    Coffee Machines
    Dolce Gusto;
    Alegria.

    Coffe Shop:
    Milano
    Alegria
    Nespresso boutique
    Marketing segmentation:
    Regions Usage:
    Urban: Heavy
    Rural: Light
    Occupation:
    Office executives
    Travellers
    Business people
    Students
    Life Style:
    Modern
    Attracted by Internationalism
    Social
    Target:
    Primary Target: People (over 16) for Nescafe mixes
    Primary Target: People (over 20) for Nescafe Brasero
    Benefits for the consumer:
    Flavour
    Fast preparation
    Affordable
    Tasty
    Promoting:
    Paid:
    TV Advertisements
    Local Advertisements (Magazines, Advertising Panels, etc.)
    Online Media and Social Media (paid ads)
    Store Activations (Coffee Tasting)
    Unpaid:
    Online Media (Recommendations from consumers)
    Social Media (Facebook Page, blogs - recommendations from consumers)
    Promotions:
    Discounts (2+1, Percentage, etc.)
    Giveaways (Mugs and samplings )

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