This document discusses the tourism industry in India. It outlines various programs and policies by the Ministry of Tourism to promote tourism, such as improving marketing, hiring trained personnel, and developing infrastructure projects. It also discusses how the tourism industry contributes significantly to the Indian economy, projecting it will be the second largest employer by 2019. Medical tourism and hospitality are highlighted as fast growing tourism segments in India.
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This document discusses the tourism industry in India. It outlines various programs and policies by the Ministry of Tourism to promote tourism, such as improving marketing, hiring trained personnel, and developing infrastructure projects. It also discusses how the tourism industry contributes significantly to the Indian economy, projecting it will be the second largest employer by 2019. Medical tourism and hospitality are highlighted as fast growing tourism segments in India.
This document discusses the tourism industry in India. It outlines various programs and policies by the Ministry of Tourism to promote tourism, such as improving marketing, hiring trained personnel, and developing infrastructure projects. It also discusses how the tourism industry contributes significantly to the Indian economy, projecting it will be the second largest employer by 2019. Medical tourism and hospitality are highlighted as fast growing tourism segments in India.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
This document discusses the tourism industry in India. It outlines various programs and policies by the Ministry of Tourism to promote tourism, such as improving marketing, hiring trained personnel, and developing infrastructure projects. It also discusses how the tourism industry contributes significantly to the Indian economy, projecting it will be the second largest employer by 2019. Medical tourism and hospitality are highlighted as fast growing tourism segments in India.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
The Ministry of Tourism in any country seeks ways to
promote and develop tourism in the country. Tourism Industry Growth in any country is prone to the changing economic conditions. In the event when a country is passing through a low phase or an individual's job is at stake, not many people choose to travel. This poses a limitation in the spending power of the individuals. People under these circumstances tend to settle for low budget restaurants, hotels for amusement parks and nearby places. Tourism Improvements Programs: Tourism improvement programs aim at: Making the marketing tools and promotional tools strong Employ trained personnel Make the programs act as catalyst in investments by private bodies. Propounding projects and programs at the national level. Carry out research work for the betterment of the Tourism industry. Infrastructure is developed. Improving Tourism Industry Growth The Ministry of Tourism adopts many policies to counteract hurdles and obstacles which come in the way of the development of Tourism in a country. Policies adopted by Ministry of Tourism are aimed at enhancing services and tourism tools to attract as many tourists as possible. This also includes working on Eco tourism projects. Every possible effort is made to set standards as per norms of the World tourism Industry Contribution to the Economy According to the Travel & Tourism Competitiveness Report 2009 brought out by the World Economic Forum, the contribution of travel and tourism to gross domestic product (GDP) is expected to be at 6.0 per cent (US$ 67.3 billion) in 2009 rising to US$ 187.3 billion by 2019. The report also states that real GDP growth for travel and tourism economy is expected to be 0.2 per cent in 2009 and to an average 7.7 per cent per annum over the coming 10 years. Export earnings from international visitors and tourism goods are expected to generate 6.0 per cent of total exports (almost US$ 16.9 billion) in 2009, growing (nominal terms) to US$ 51.4 billion in 2019 Government Initiative The campaign ‘Visit India Year 2009’ was launched at the International Tourism Exchange in Berlin, aimed to project India as an attractive destination for holidaymakers. The government joined hands with leading airlines, hoteliers, holiday resorts and tour operators, offering them a wide range of incentives and bonuses during the period between April and December, 2009 Medical Tourism Despite the economic slowdown, medical tourism in India is the fastest growing segment of tourism industry, according to the market research report “Booming Medical Tourism in India”. The report adds that India offers a great potential in the medical tourism industry. Factors such as low cost, scale and range of treatments provided in the country add to its attractiveness as a medical tourism destination According to a report by RNCOS, medical tourism will grow at a CAGR of over 27 per cent for the period 2009– 12 to generate revenues worth US$ 2.4 billion by 2012. The number of medical tourists is anticipated to grow at a CAGR of over 19 per cent to reach 1.1 million by 2012. The report adds that India’s share in the global medical tourism industry will climb to around 2.4 per cent by the end of 2012. Hospitality The Indian hotel industry is adding over 90,000 more rooms across the country in the next five years to meet the demand. The contribution of the hotel industry to the country’s GDP was 6.1 per cent in 2008-09. The Road Ahead
According to the latest Tourism Satellite Accounting (TSA)
research, released by the World Travel and Tourism Council (WTTC) and its strategic partner Oxford Economics in March 2009: The demand for travel and tourism in India is expected to grow by 8.2 per cent between 2010 and 2019 and will place India at the third position in the world. India’s travel and tourism sector is expected to be the second largest employer in the world, employing 40,037,000 by 2019. Capital investment in India's travel and tourism sector is expected to grow at 8.8 per cent between 2010 and 2019. The report forecasts India to get capital investment worth US$ 94.5 billion in the travel and tourism sector in 2019. India is projected to become the fifth fastest growing business travel destination from 2010-2019 with an estimated real growth rate of 7.6 per cent.