Creating Jobs For Differently Abled: Welingkar Institute of Management Development and Research, Mumbai
Creating Jobs For Differently Abled: Welingkar Institute of Management Development and Research, Mumbai
Creating Jobs For Differently Abled: Welingkar Institute of Management Development and Research, Mumbai
Business Plan
Employ-abled
-Creating jobs for differently abled
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About Us
A Placement Agency
A Training & Counseling Center
A Job Portal
Employ-abled
-Creating jobs for differently abled
Home About Us Marketing Strategy Social Impact Financials
Scalability & Sustainability
Differently
abled
Empl
oyabled
Organizati
ons
Employ-abled
-Creating jobs for differently abled
Home About Us Marketing Strategy Social Impact Financials
Scalability & Sustainability
Skilled
candid
ates
ETC
(Employabled
Training &
Counselin
g)
Employable
Professionals
Unskill
ed
candid
ates
Employ-abled
-Creating jobs for differently abled
Home About Us Marketing Strategy Social Impact Financials
Scalability & Sustainability
Job Seekers
Advertisers
Organizations
www.employabled.com
Employ-abled
-Creating jobs for differently abled
Home About Us Marketing Strategy Social Impact Financials
Scalability & Sustainability
Marketing Strategy
Mission Statement
Marketing Objectives
Target Group
Marketing Mix
Market Analysis
Marketing Research
Employ-abled
-Creating jobs for differently abled
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Mission Statement
To create comprehensive rehabilitation
opportunities for the differently-abled
people so as to facilitate integration into
the mainstream of society, and to enrich
the life of differently-abled people as well
as the interfacing individuals and
community
Employ-abled
-Creating jobs for differently abled
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Objecti
ves
Providin
Providin
g
g
accurate
accurate
informat
informat
ion
ion
Right
Right
People
People
at
at right
right
time
time
Employ-abled
-Creating jobs for differently abled
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whose target
customers are differently abled
people; for e.g.: Hearing aid manufacturers,
wheel chair manufacturers, etc.)
NGOs and other bodies for training differently
abled people
Employ-abled
-Creating jobs for differently abled
Home About Us Marketing Strategy Social Impact Financials
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Product
Promotion
Place
Marketing Mix
Employ-abled
-Creating jobs for differently abled
Home About Us Marketing Strategy Social Impact Financials
Scalability & Sustainability
2011
1000000
400000
50000
1452011
2012
1100000
500000
50000
1652012
2013
1300000
600000
50000
1952013
400000
600000
50000
60000
1110000
342011
112864
229147
400000
640000
50000
65000
1155000
497012
164014
332998
440000
695000
50000
70000
1255000
697013
230014
466999
Expenses
Office Lease
Employees
Portal expenses
Maintainence & Miscellaneous
Total Expenses
Ebit
Tax(33%)
PAT
Employ-abled
-Creating jobs for differently abled
Home About Us Marketing Strategy Social Impact Financials
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Making Indian
families more
self reliant.
Positive impact
on social return
on investment
(as per fnancial
projections)
Create
awareness about
the capabilities
of differently
abled.
Employ-abled
-Creating jobs for differently abled
Home About Us Marketing Strategy Social Impact Financials
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Indirect Competitors
NGOs having tie up with the organizations.
Employ-abled
-Creating jobs for differently abled
Home About Us Marketing Strategy Social Impact Financials
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2011
Rs.2,29,1
47
2012
Rs.3,32,9
98
45%
2013
Rs.4,66,
999
40%
Employ-abled
-Creating jobs for differently abled
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about
The problems that they face to get
employment.
How far would this model be useful to
them.
Recent Job Fair Career Access 2010
Employ-abled
-Creating jobs for differently abled
Home About Us Marketing Strategy Social Impact Financials
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Current Scenario
21 million people in India are differently
abled.
The major barrier to employment by
these people in our society continues to
be attitudinal barriers.
Stereotypical thinking and assumption
about what people with disabilities can
and cant do.
Employ-abled
-Creating jobs for differently abled
Home About Us Marketing Strategy Social Impact Financials
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Examples
Mohammad Asif Iqbal Consultant PWC- frst person who has taken
sabbatical and now plays a key role in UIDAI and closely works with Mr.
Nanadan Nilekani
Mirakle Couriers giving ears to the deaf people by giving them
employment.
Sudha Chandran(Indian actress and classical dancer) This brave lady dances with a Jaipur foot. She has acted in a movie on
classical dance called Nache Mayuri & today acts in a variety of TV
serials.
Marlee Matlin - Marlee Matlin is a standup comedian and an actress.
Franklin D. Roosevelt - Franklin D. Roosevelt had Polio, was governor of
New York State then elected President of the United States for 4 terms.
Employ-abled
-Creating jobs for differently abled
Home About Us Marketing Strategy Social Impact Financials
Scalability & Sustainability