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Deluxe Corporation: Adil Bouzoubaa Med Amine Bekkal Hafida Hannaoui Zineb Abdou

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Deluxe Corporation

Adil Bouzoubaa
Med Amine Bekkal
Hafida Hannaoui
Zineb Abdou

Outline
Overview of Deluxe Corporation
Case Issues
Technical Part
Conclusion

History

Founded in 1915 by a chicken-farmer-turned-printer in a one room


print shop in St. Paul, Minnesota.
Then, known as Deluxe Check Printers, the company was the
leader in the emerging check printing business
Deluxe Corporation became a publicly traded company in 1965, and
traded on the New York Stock Exchange in 1980

Background
Deluxe processed more than 100 million check orders each yearnearly half of the U.S market.
Deluxe Corporations revenues grew at a compound annual rate of
12% between 1975 and 1995.
This rate had declined as checks lost share to the electronic forms
of payment

Financial Performance

As the decline in demand for paper checks, Deluxe undertook a


major reorganization by :
Reducing the number of its employees and facilities
The company went form 62 printing plants to 13
Reducing its labor force from 15000 to 7000
By year-end 2001, Deluxes share price had grown by more than
65% over the year, outperforming the S&P500 Index, which had
fallen nearly 20%

New Business Strategy


In 2000, Deluxe annouced a major strategic shift with the spinoff of
its technology-related subsidiaries, eFunds and iDLX Technology
Partners.
eFunds provided electronic-payment products and services
iDLX offered technology-related consulting services to financial
services companies

Issues
Firm had gone quite far in terms of share repurchase,
now they only had an option of debt financing
The check printing business was down and they did
diversify from their core business but they did not do
away with core business.
Reorganization was done to reduce the operating
expenses though the revenue growth kept falling
Deluxe 2001 P/E ratio was 11.x which was much below
the market P/E of 29.5

Issues
Ashley swenson, the chief financial officer, has
to decide whether to payout dividends or
repurchase the stock
she has to decide the number of payout

Issues
The other risks are the fact that this is a matured market
that is characterized by intense price competition. There
is also growth in electronic payments which pauses a
risk.
Consolidation of banking sector will adversely impact the
market of paper checks.
Working capital turns results in reduction of net working
capital in the first year and increases subsequently. Both
of these require a tight asset management.

Optimal Capital Structure

80% Dividend Policy

80% Dividend Policy

Payement Old Debt

Payement Old Debt

Debt Increase

Debt Increase

CAPM
requity = rf + equity*(rm rf)
rf : 3.45% (5 year notes)
: 0.85
rm : 12.45%
(Average S&P 500 1992-2001)

requity = 11.10%

Conclusion

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