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    C B Models

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    Aditya
    The document summarizes several early models of consumer behavior: 1) The EKB model focuses on the decision making process and how it is impacted by inputs, information processing, and external factors. 2) The Howard-Sheth model deals with different buying categories and factors like inputs, perceptual constructs, learning constructs, and outputs. 3) Bettman's model emphasizes information processing and unique constructs around consumers actively monitoring their environment.

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    C B Models

    Uploaded by

    Aditya
    1K views8 pages
    The document summarizes several early models of consumer behavior: 1) The EKB model focuses on the decision making process and how it is impacted by inputs, information processing, and external factors. 2) The Howard-Sheth model deals with different buying categories and factors like inputs, perceptual constructs, learning constructs, and outputs. 3) Bettman's model emphasizes information processing and unique constructs around consumers actively monitoring their environment.

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    C B models

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    The document summarizes several early models of consumer behavior: 1) The EKB model focuses on the decision making process and how it is impacted by inputs, information processing, and external factors. 2) The Howard-Sheth model deals with different buying categories and factors like inputs, perceptual constructs, learning constructs, and outputs. 3) Bettman's model emphasizes information processing and unique constructs around consumers actively monitoring their environment.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    1K views8 pages

    C B Models

    Uploaded by

    Aditya
    The document summarizes several early models of consumer behavior: 1) The EKB model focuses on the decision making process and how it is impacted by inputs, information processing, and external factors. 2) The Howard-Sheth model deals with different buying categories and factors like inputs, perceptual constructs, learning constructs, and outputs. 3) Bettman's model emphasizes information processing and unique constructs around consumers actively monitoring their environment.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 8

    An

    An Early
    Early Model
    Model of
    of Consumer
    Consumer Behavior
    Behavior

    r e So
    l t u c ia
    Cu l
    Motives
    Attitudes

    Needs Consumer
    Purchase
    Business

    Decision Learning

    Family
    Perception

    Personality

    Economic
    EKB
    EKB Model
    Model of
    of Consumer
    Consumer Behavior
    Behavior

    External
    Inputs Info Processing Dec. Process D. P. Variables
    Factors
    Problem Beliefs Cultural
    Stimuli of Marketers and Others

    Exposure Recognition Norms


    Attitudes
    Search
    Attention MEMORY Intentions
    Group
    Imfluence
    Alt. Eval.
    Yielding/
    Acceptance Evaluative Family
    Choice.
    Criteria Influence
    Retention Lifestyle
    Outcomes
    Unexpected
    Comprehension Normative Circum-
    Satisf/Diss Compliance stances
    Engle-Kollatt-Blackwell
    Engle-Kollatt-Blackwell CB
    CB Model
    Model

    Highlights:
    Focus is on the Decision Making Process

    The Decision Process is Impacted by:


    Inputs
    How Information is Processed
    Specific Decision Process Variables
    External Influences
    Howard-Sheth
    Howard-Sheth Model
    Model of
    of Consumer
    Consumer Behavior
    Behavior

    Inputs Perceptual Constructs Learning Constructs Outputs


    Social, Symbolic and Direct Stimuli

    Motives Attention
    Overt Search
    Confidence
    Stimulus Brand
    Brand Comprehension
    Ambiguity Comprehension

    Choice Criteria Attitude


    Attention
    Attitude
    Attention
    Intention
    Perceptual Bias
    Satisfaction Purchase
    Howard-Sheth
    Marketing
    Marketing Strategy CB Model
    Strategy andConsumer
    andConsumer Behavior
    Behavior

    Highlights:
    Deals with three types of buying categories
    RRB, LPS, EPS
    Four General Factors
    Inputs
    Perceptual Constructs
    Learning Constructs
    Outputs (External or Internal)
    Bettman’s
    Bettman’s Model
    Model of
    of Information
    Information Processing
    Processing

    Motivation Perceptual
    Processing Capacity

    Encoding
    Goal Hierarchy
    Memory Search
    Attention

    External Search
    Information
    Acquisition and
    Evaluation Scanner & Interrupt
    Mechanism
    Decision Processes
    Interrupt
    Consumption and Interpretation &
    Learning Response
    Bettman’s CB Model

    Highlights:
    Emphasis on Information Processing

    Two Unique Constructs Based on the premise


    that consumers are active environmental
    monitors. Scanner/Interrupt mechanisms
    HCB
    HCB Model
    Model of
    of Consumer
    Consumer Behavior
    Behavior

    EXTERNAL INFLUENCES Experiences and Acquisitions SITUATIONS


    Culture
    Problem
    Subculture
    Recognition
    Demographics
    Social Status
    Information
    Reference Groups
    Search
    Family
    Marketing Activities
    SELF-CONCEPT Alternative Evaluation
    Desires
    and and Selection
    LIFESTYLE Needs
    INTERNAL INFLUENCES Outlet Selection
    Perception and Purchases
    Learning
    Memory Post-purchase
    Motives Processes
    Personality
    SITUATIONS
    Emotions Experiences and Acquisitions
    Attitudes

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