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    Plan For International Marketing

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    Aditya
    The document outlines a schedule for an international marketing lecture series. It includes 27 lectures covering topics such as the definition of international marketing, reasons for international trade, modes of entry into foreign markets, differences between domestic and international marketing, the international marketing environment, quality assurance, ISO standards, and total quality management. The schedule provides the lecture number, topic, and related sub-topics to be discussed for each session.

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    Plan For International Marketing

    Uploaded by

    Aditya
    53 views3 pages
    The document outlines a schedule for an international marketing lecture series. It includes 27 lectures covering topics such as the definition of international marketing, reasons for international trade, modes of entry into foreign markets, differences between domestic and international marketing, the international marketing environment, quality assurance, ISO standards, and total quality management. The schedule provides the lecture number, topic, and related sub-topics to be discussed for each session.

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    Plan for International Marketing

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    The document outlines a schedule for an international marketing lecture series. It includes 27 lectures covering topics such as the definition of international marketing, reasons for international trade, modes of entry into foreign markets, differences between domestic and international marketing, the international marketing environment, quality assurance, ISO standards, and total quality management. The schedule provides the lecture number, topic, and related sub-topics to be discussed for each session.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    53 views3 pages

    Plan For International Marketing

    Uploaded by

    Aditya
    The document outlines a schedule for an international marketing lecture series. It includes 27 lectures covering topics such as the definition of international marketing, reasons for international trade, modes of entry into foreign markets, differences between domestic and international marketing, the international marketing environment, quality assurance, ISO standards, and total quality management. The schedule provides the lecture number, topic, and related sub-topics to be discussed for each session.

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    SCHEDULE FOR INTERNATIONAL MARKETING

    LECTURE NAME OF THE TOPIC SUB TOPICS


    NO.
    1) INTERNATIONAL UNDERSTANDING INTERNATIONAL
    MARKETING: MARKETING, VARIOUS MANAGEMENT
    DEFINATION,NATURE,SCOPE ORIENTATION,
    AND BENEFITS

    2) SCOPE OF INTERNATIONAL MARKETING,


    ---- DO --- BENEFITS OF INTERNATIONAL MARKETING,
    MARKETING STRATEFY IN INTERNATIONAL
    MARKET
    3) REASONS & MOTIVATION REASONS, REQUIREMENT OF INTERNATIONAL
    BEHIND INTERNATIONAL MARKETING, MANAGEMENT ORIENTATION
    TRADE AND
    INTERNATIONAL BUSINESS
    4) BASIC MODE FOR ENTRY SOURCING, LICENSING, JOINT VENTURES,
    OWNERSHIP & CONTROL

    5) PROCESS OF REGULAR EXPORT ACTIVITY, EXPORT VIA


    INTERNATIONAL AGENT, OVERSEAS SALES SUBSIDIARY,
    MARKETING OVERSEAS PRODUCTION & MANUFACTURING
    6) DOMESTIC MARKETING GLOBAL MARKETING, PROCESS OF
    VERSUS INTERNATIONAL INTERNATIONLIZATION,EXAMPLES OF
    MARKETING GLOBAL MARKETING
    7) INTERNATIONAL ECONOMIC ENVIRONMENT, POLITICAL
    MARKETING ENVIRONMENT ENVIRONMENT, LEGAL ENVIRONMENT,SOCIO
    & CULTURAL ENVIRONMENT

    8) WTO FRAMEWORK AND


    INTERNATIONAL
    MARKETING

    9) -- DO -- PPC IN MASS PRODUCTION,IN BATCH AND JOB


    ORDER MANUFACTURING,FACTORS
    AFFECTING CHOICE OF MANUFACTURING
    PROCESS
    10) CAPACITY PLANNING
    11) PRODUCT PLANNING AND
    SELECTION
    12) PROCESS PLANNING AND SIGNIFICANCE OF PROCESS
    MASTER PRODUCTION PLANNING,DEVELOPMENT OF PROCESS PLAN
    SCHEDULING
    13) MAINTENENCE OBJECTIVE OF MAINTENENCE
    MANAGEMENT MANAGEMENT,PREVENTIVE
    MAINTENENCE,MAINTAINENCE POLICY
    14) -- DO -- ORGANISATIONAL CONDITION FOR BETTER
    MAINTENANCE MANAGEMENT,WORK STUDY
    FOR MAINTENANCE,TOTAL PRODUCTIVE
    MAINTENANCE
    15) WORK STUDY:METHOD METHOD STUDY&TIME STUDY,FOUNDATION
    STUDYWORK OF WORK STUDY MAIN COMPONENTS OF
    MEASUREMENT METHOD STUDY,TIME STUDY
    STANDARDS,PREDETERMIND MOTION TIME
    SYSTEMS,WORK SAMPLING,APPLICATION OF
    WORK STUDY TO OFFICE WORK.
    16) MATERIAL MANAGEMENT : ADAPTABILITY
    AN OVERVIEW OF CONSIDERATIONS,INVENTORY AS PART
    MATERIAL MANAGEMENT PRODUCTION OF PRODUCTION
    STRATEGY,ORGANIZATION
    EFFECTIVENESS,MULTI LEVEL INTERACTIVE
    PROCESS
    17) MATERIAL REQUIREMENT OVERVIEW,PREREQUISITES OF MRP
    PLANNING AND INVENTORY SYSTEM,DIFFRENTIATING BETWEEN EOQ
    CONTROL WITH MRP
    18) JIT CONCEPT OF JIT,YO-I-DON AND
    STANDARDISATION,KANBAN PRODUCTION
    INFORMATION SYSTEM,DIFFRENCE BETWEEN
    JIT AND MRP
    19) -- DO-- CASE STUDY OF TOYOTA MOTOR COMPANY

    20) PURCHASE MANAGEMENT


    21) STORES MANAGEMENT OPERATION RELATED TO STORES
    MANAGEMENT,RECEIVING,STOCK
    RECORDS,STORES ACCOUNTING,STORE
    ARRANGEMENT
    22) QUALITY ASSURANCE DEFINATION OF QUALITY,QUALITY AS
    CORPORATE STRATEGY,STATISTICAL
    PROCESS CONTROL
    23) ACCEPTANCE SAMPLING REASON FOR SAMPLING,ACCEPTANCE
    SAMPLING PLAN
    24) STATISTICAL QUALITY
    CONTROL
    25) TOTAL QUALITY DEFINATION,TOTAL CUSTOMER
    MANAGEMENT SATISFACTION,DIMENSIONS OF
    QUALITY,SATISFYING INTERNAL &
    EXTERNAL CUSTOMERS AND RETAINING
    THEM
    26) -- DO -- INVOLVING OF TQM IN
    ORGANISATION,ORGANISATIONAL
    CULTURE,LEADERSHIP AND
    COMMITMENT,ROADMAP OF TQM,POINTS FOR
    IMPLEMENTING TQM,DEMERITS OF TQM
    27) ISO 9000 DEFINATION,CONTENT OF ISO 9000,BENEFITS
    FROM ISO 9000, NON-TARIFF TRADE BARRIER
    ISO14000,KAIZEN

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