Case Study On Castrol India Ltd.
Case Study On Castrol India Ltd.
Case Study On Castrol India Ltd.
Case Overview
Case Overview
(Contd)
Focus on survival
Case Overview
(Contd)
Focus on growth
Emphasis on operations
Case Overview
(Contd)
Facts
Difficulties in recent times for lubricant industry
During 2001-2002
Facts
(Contd)
Shift to technology
LOW
HIG
H
HIGH
SWOT
Strengths
Parent company BP
Strong brand equity
Distribution network (7,000 retail outlets)
Weakness
Focusing on a congested market (automobile lubricant segment where other major players exist)
Opportunities
Threats
Ansoff Matrix
Two-wheeler
segment
Rural market
via
strengthening
distribution
Lubricants
for marine
industry
Recommendations
Product innovation
(Synthetic oils, SKU)
New market
(Marine, Rural etc.)
Technology
(ERP for efficient supply chain)
Market Research
(Suitable price to be transferred to
consumers)