Nothing Special   »   [go: up one dir, main page]
Scribd Logo
Upload

Welcome to Scribd!

  • 145 views

    1.01 Marketing Terms PowerPoint

    Uploaded by

    AmmuRa
    This document defines key marketing terms and the marketing mix. It explains that the nine basic marketing terms are marketing, consumer, needs, wants, market, target market, goods, services, and customer. It then defines each term. The marketing mix is described as the four P's: product, price, place, and promotion. Each P is defined as what decision it involves for a business to reach its target market.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd

    1.01 Marketing Terms PowerPoint

    Uploaded by

    AmmuRa
    145 views9 pages
    This document defines key marketing terms and the marketing mix. It explains that the nine basic marketing terms are marketing, consumer, needs, wants, market, target market, goods, services, and customer. It then defines each term. The marketing mix is described as the four P's: product, price, place, and promotion. Each P is defined as what decision it involves for a business to reach its target market.

    Original Description:

    mmm

    Copyright

    © © All Rights Reserved

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document defines key marketing terms and the marketing mix. It explains that the nine basic marketing terms are marketing, consumer, needs, wants, market, target market, goods, services, and customer. It then defines each term. The marketing mix is described as the four P's: product, price, place, and promotion. Each P is defined as what decision it involves for a business to reach its target market.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    145 views9 pages

    1.01 Marketing Terms PowerPoint

    Uploaded by

    AmmuRa
    This document defines key marketing terms and the marketing mix. It explains that the nine basic marketing terms are marketing, consumer, needs, wants, market, target market, goods, services, and customer. It then defines each term. The marketing mix is described as the four P's: product, price, place, and promotion. Each P is defined as what decision it involves for a business to reach its target market.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 9

    Competency 1.

    00 - Objective
    1.01: Remember the key
    marketing terms and the
    marketing mix.
    1
    Obj 1.01 Essential Questions
    What are the key terms of marketing?
    What is meant by the marketing mix?
    Competency 1.00 - Objective 1.01: Remember the key marketing terms and the marketing
    mix.
    2
    Basic Marketing Terms
    Nine basic marketing terms to further
    understanding of marketing concepts:
    -Marketing -Consumer
    -Needs -Customer
    -Wants -Goods
    -Market -Services
    -Target market
    Competency 1.00 - Objective 1.01: Remember the key marketing terms and the marketing
    mix.
    3
    Basic Marketing Terms, cont..
    Marketing:
    The process of developing, promoting, pricing,
    selling, and distributing products to satisfy
    customers wants and needs.
    Marketing involves all the activities necessary to get a
    product from the manufacturer to the consumer.

    The goal of marketing is to attract new customers and
    create a lasting relationship through customer
    satisfaction.

    Competency 1.00 - Objective 1.01: Remember the key marketing terms and the marketing
    mix.
    4
    Basic Marketing Terms, cont..
    Needs: A necessity for living.
    Wants: Products that are not necessities,
    but are simply desired by the consumer.
    Market: The group of potential buyers.
    Target Market: The group of consumers a
    business desires to have as customers.
    Consumer: The person who uses the
    product.
    Competency 1.00 - Objective 1.01: Remember the key marketing terms and the marketing
    mix.
    5
    Basic Marketing Terms, cont..
    Customer: The person who purchases the
    product. In many cases, the customer is
    also the consumer.
    Goods: Products which are tangible items
    that satisfy customers needs and wants.
    Services: Products which are intangible
    items that satisfy customers needs and
    wants.
    Competency 1.00 - Objective 1.01: Remember the key marketing terms and the marketing
    mix.
    6
    The Marketing Mix
    A combination of decisions a business makes in
    order to best reach its target market.
    The marketing mix is also referred to as the
    Four Ps:
    Product
    Price
    Place
    Promotion
    Competency 1.00 - Objective 1.01: Remember the key marketing terms and the marketing
    mix.
    7
    The Marketing Mix
    Product - Include both goods and services.

    Price The amount $$ a business charges
    for a product.
    Competency 1.00 - Objective 1.01: Remember the key marketing terms and the marketing
    mix.
    8
    The Marketing Mix
    Place Having the product available at the
    right time at a convenient location. Also
    known as distribution or logistics.
    Promotion Informing and reminding
    customers of products available to them
    and persuading them to purchase.
    Consists of advertising, public relations,
    sales promotion, and personal selling.
    Competency 1.00 - Objective 1.01: Remember the key marketing terms and the marketing
    mix.
    9
    What did you learn?
    What are nine key marketing terms?
    What is the marketing mix?
    Identify a business and a product from a magazine ad
    and use what you see and read in the ad to answer the
    questions below. Use evidence in the ad to support
    your answer. Tear out the ad and attach it to your
    answer sheet.

    You might also like