Study On Reliance Fresh
Study On Reliance Fresh
Study On Reliance Fresh
Reliance Fresh is the convenience store format which forms part of the retail business of Reliance Industries of India.
Super market Retail October 30, Mumbai, India Mukesh Ambani www.ril.com 453
Business Model
Store Small & Medium Store
Merchandise
Staple
Processed Food
Beverages
Personal & Home Care
Dairy Products
Supply Chain of reliance fresh:Approaching farmers directly , there by reducing procurement wastage.
Place where vegetables and fruits received. Processing of fruits and vegetables. separating rotten ones and their packaging. Objective of Collection Centre is to buy fresh and good quality of fruits and Vegetables company can save the vendor and mundi charge through these practices.
Supply chain :-
Special Displays. Dealers Premium, Gifts. Advertising materials. Catalogs and brochure. Events. Sampling.
SWOT ANALYSIS
Strength
Strong Financial s Of Holding Company & Brand Private Label Sale Reliance
Weakness
Poor inventory control Less Innovative Promotional Scheme Lack Of Use Of Advance Of Information Technology Lack Of Facilities To Customers like Parking, Compact Layout etc
Select Contract Farming Network 1600 channels in villages Backward Integration Strategy
Opportunities
Threats
Domestic Competitors like Big Bazar Brand Cautious Customers Opposition From Unorganized Retailers Employee Attrition Rate Change In FDI Norms in Retail Sectors
Increase In Net Margin Untapped Rural Market Potential Sale of Reliance Select products In Open Market Expansion In Metro & Tier Cities
Reference
www.ril.com www..reliancefresh.com en.wikipedia.org/wiki/Reliance_Fresh