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    Swot Analysis of Reliance Fresh

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    Younus ahmed
    Reliance Fresh has several strengths including being the first to enter the unorganized fruits and vegetables sector in India. They have a large network of supply channels and focus over 60% of their store space on fresh products. However, they also have some weaknesses like poor inventory control and lack of parking for customers. Opportunities for growth include eliminating intermediaries to reduce costs and gaining from the increasing demand for organized retail. Threats include competition from other retailers and an economic downturn lowering margins.

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    Swot Analysis of Reliance Fresh

    Uploaded by

    Younus ahmed
    77 views2 pages
    Reliance Fresh has several strengths including being the first to enter the unorganized fruits and vegetables sector in India. They have a large network of supply channels and focus over 60% of their store space on fresh products. However, they also have some weaknesses like poor inventory control and lack of parking for customers. Opportunities for growth include eliminating intermediaries to reduce costs and gaining from the increasing demand for organized retail. Threats include competition from other retailers and an economic downturn lowering margins.

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    SWOT ANALYSIS OF RELIANCE FRESH

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    Reliance Fresh has several strengths including being the first to enter the unorganized fruits and vegetables sector in India. They have a large network of supply channels and focus over 60% of their store space on fresh products. However, they also have some weaknesses like poor inventory control and lack of parking for customers. Opportunities for growth include eliminating intermediaries to reduce costs and gaining from the increasing demand for organized retail. Threats include competition from other retailers and an economic downturn lowering margins.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    77 views2 pages

    Swot Analysis of Reliance Fresh

    Uploaded by

    Younus ahmed
    Reliance Fresh has several strengths including being the first to enter the unorganized fruits and vegetables sector in India. They have a large network of supply channels and focus over 60% of their store space on fresh products. However, they also have some weaknesses like poor inventory control and lack of parking for customers. Opportunities for growth include eliminating intermediaries to reduce costs and gaining from the increasing demand for organized retail. Threats include competition from other retailers and an economic downturn lowering margins.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 2

    SWOT ANALYSIS OF RELIANCE FRESH

    STRENGTHS-

     Reliance is the first to enter the unorganized sector of vegetables and fruits
    according to them it's intention is to have 100% farm fresh foods in their
    retail stores.
     Over 60% of the floor space has been dedicated to fresh fruits and
    vegetables.
     Reliance does not contract framing which is beneficial for them.
     Reliance fresh has a network of 1600 channels in the villages from where
    they directly purchase the vegetables and fruits.
     Huge promotional activities are done there to insure they get a larger footfall
     Ambience of Reliance fresh is not like the hypermarket in west which
    follows a liner layout. They give a "no hassle " shopping experience. It gives
    a traditional bazaar like environment where the Indians feel more
    comfortable.
     The customers trust retail chains with quality of product. The reliance
    products do not have adulteration. The quality is not assured in the kirana
    store.

    WEAKNESS-

     There is poor inventory control and is not properly managed by the staff.
     The staff needs to be more qualified and more aware about the products
    available in the store.
     There is no parking area provided by reliance fresh for customers to park
    their vehicles.
     Staff takes more time for billing
     Stores unable to meet the growing consumer demand. General perception of
    customers.
     Depend on distribution channel for brands for FMCG products.
     Lack of strong supply chain like other big players
    OPPORTUNITIES

     Reliance wants to build a high profitability business and food perhaps the
    best venture to start that is because the Indian food supply chain is grossly
    inefficient
     The supply chain already has been back by few hundreds of farmers the
    number is estimated to touch million in next 5 years. The main aim of
    Reliance is to eliminate the intermediaries in the sector and reduce the cost
     Early entry in the retail market .
     Organized retail
     Global expansion
     In- store experience improvements.

    THREATS –

     This model engineered to clock a faster turnover of inventory. Reliance


    expects consumers to visit the store at least twice a week for their top up
    groceries. Each store will have an expectation of 50 to 60 lakhs.
     Unlike global retailers who operate in thin margins , reliance fresh is looking
    at a high margin business model
     They have also a threat from existing supermarkets which provide all the
    services to its customers. For example Big Bazaar
     Unorganized retail
     Bad economic conditions
     Lowering margins

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