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    Restaurant Industry in India-Final

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    Swe1911tha
    We, the Blu Dacnis Business Solutions Analyst team made a study on “The Market of Food Service Industry in India”. The findings were used to derive a complete brand strategy for one of our client who is likely to foray into the QSR segment by 2014. Client Name: Albasith Business Type: QSR Here we are publishing the compiled data from different R&A reports.

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    Restaurant Industry in India-Final

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    Swe1911tha
    131 views11 pages
    We, the Blu Dacnis Business Solutions Analyst team made a study on “The Market of Food Service Industry in India”. The findings were used to derive a complete brand strategy for one of our client who is likely to foray into the QSR segment by 2014. Client Name: Albasith Business Type: QSR Here we are publishing the compiled data from different R&A reports.

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    We, the Blu Dacnis Business Solutions Analyst team made a study on “The Market of Food Service Industry in India”. The findings were used to derive a complete brand strategy for one of our client who is likely to foray into the QSR segment by 2014. Client Name: Albasith Business Type: QSR Here we are publishing the compiled data from different R&A reports.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    131 views11 pages

    Restaurant Industry in India-Final

    Uploaded by

    Swe1911tha
    We, the Blu Dacnis Business Solutions Analyst team made a study on “The Market of Food Service Industry in India”. The findings were used to derive a complete brand strategy for one of our client who is likely to foray into the QSR segment by 2014. Client Name: Albasith Business Type: QSR Here we are publishing the compiled data from different R&A reports.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    Brand Consulting | Communication |Technology | Media Brand Consulting | Communication |Technology | Media

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    BLU DACNIS

    Restaurant Industry in India

    Compiled by Swetha Ashok Business Analyst, Blu Dacnis

    Brand Consulting | Communication |Technology | Media

    www.bludacnis.com

    Indian Food Service Industry


    Fastest growing industry in India. Current food service industry size is estimated to be INR 2,47,680 Cr Projected to grow to INR 4,08,040 Cr (USD 78 billion) by 2018 at a CAGR of 11% approximately.

    Classification of restaurants in India


    Quick service Restaurants Fine dining Restaurants Casual dining Restaurants Caf pub, bar, club, and lounge Frozen dessert (including Ice Cream and frozen yogurt)

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    Quick service restaurants


    A fast-food or quick- service restaurant provides the quickest service and food at the cheapest prices. Eg- Dominos, McDonalds

    The current QSR market is estimated to be INR 5,500 Cr and it is projected to grow to INR 16,785 Cr by the year 2018 at a CAGR of 25%

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    Fine Dining Restaurant


    Fine-dining restaurants usually come with the most elaborate menus and expensive prices. They present an atmosphere of elegance and grace. Eg- Taj Coromandel, Trident Hotel

    The Fine Dining restaurant market is estimated to be INR 500 Cr and it is projected to grow to INR 1,010 Cr by the year 2018 at a CAGR of 15%

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    Casual Dining Restaurant


    A casual dining restaurant is a restaurant that serves moderately-priced food in a casual atmosphere. Eg- China Bistro, Sagar Ratna

    The Fine Dining restaurant market is estimated to be INR 3,950 Cr and it is projected to grow to INR 9,035 Cr by the year 2018 at a CAGR of 18%

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    Growth prediction

    Segment

    Current market (INR) 5,500 Cr 500 Cr

    Projection for 2018 (INR) 16,785 Cr 1,010 Cr 9,035 Cr

    CAGR (%)

    QSR Fine Dining

    25% 15% 18%

    Casual Dining 3,950 Cr


    Source: QSR Market in India, October 2013, Study by Technopak

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    Indian Restaurant Industry


    18,000 16,000 14,000 12,000 Projection 10,000 9,035 Current market(INR in Crore) 16,785

    8,000
    6,000 4,000 2,000 0 QSR Fine Dining Segment Casual Dining 1,010 500 5,500 3,950 Projection for 2018 (INR in Crore)

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    Conclusion
    The rapid growth in this industry is going to be propelled by the QSR segment which is expected to grow at a CAGR of 25% by 2018. New store additions will increase by 16-18 per cent annually, propelled by the rapid expansion of global players into tier II and tier III cities Several international brands have entered the sectors such as Starbucks, IKEA etc. Carls Jr and Debonaires Pizza are also expected to enter this segment.

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    About

    Blu Dacnis Business Solutions Private Limited


    Together with our clients, we at Blu Dacnis create and deliver brand Strategy and execution solutions to fit our clients needs which strategically assures business success through authentic results. As a deeply do-it cultural organization, we have developed our unique way of Branding - the Integrated Brand Experience which carves a global niche for our clients. Blu Dacnis is an Integrated Brand Creation, Management & Consulting Company, offering pragmatic solutions from Ideation, instauration & deliverance for corporates through innovative strategies with acute focus on results. With the new digital economy creating significant disruptions and opportunities, we at Blu Dacnis enable our clients to master Digital Transformation through our proficiency in understanding the implications of digital fluctuations and microscopic interactivity of a brand, by drawing on our understanding of the digital economy and our expertise in Brand Creation and Management.

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    www.bludacnis.com www.bludacnis.com www.bludacnis.com

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