Nothing Special   »   [go: up one dir, main page]
Scribd Logo
Upload

Welcome to Scribd!

  • 958 views

    Dabur Amla HAir Oil

    Uploaded by

    ShivkarVishal
    This document outlines a market research plan to introduce Dabur Amla Hair Oil. It discusses conducting qualitative research like focus groups and one-on-one interviews, as well as quantitative surveys. The objectives are to understand customer price expectations and attitudes, and ascertain an appropriate price. The research will help determine how to manufacture and price the new product. It provides details on the timeline, budget, and existing research that can be utilized.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Dabur Amla HAir Oil

    Uploaded by

    ShivkarVishal
    958 views7 pages
    This document outlines a market research plan to introduce Dabur Amla Hair Oil. It discusses conducting qualitative research like focus groups and one-on-one interviews, as well as quantitative surveys. The objectives are to understand customer price expectations and attitudes, and ascertain an appropriate price. The research will help determine how to manufacture and price the new product. It provides details on the timeline, budget, and existing research that can be utilized.

    Original Description:

    Dabur

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document outlines a market research plan to introduce Dabur Amla Hair Oil. It discusses conducting qualitative research like focus groups and one-on-one interviews, as well as quantitative surveys. The objectives are to understand customer price expectations and attitudes, and ascertain an appropriate price. The research will help determine how to manufacture and price the new product. It provides details on the timeline, budget, and existing research that can be utilized.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    958 views7 pages

    Dabur Amla HAir Oil

    Uploaded by

    ShivkarVishal
    This document outlines a market research plan to introduce Dabur Amla Hair Oil. It discusses conducting qualitative research like focus groups and one-on-one interviews, as well as quantitative surveys. The objectives are to understand customer price expectations and attitudes, and ascertain an appropriate price. The research will help determine how to manufacture and price the new product. It provides details on the timeline, budget, and existing research that can be utilized.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 7
    At a glance
    Powered by AI
    The key takeaways are that Dabur aims to introduce a new hair oil product called Dabur Amla Hair Oil to diversify into the FMCG sector while retaining their core competency in Ayurveda. Market research will be conducted to determine pricing and ensure consumers will purchase the product.

    The overall aim is to introduce Dabur Amla Hair Oil so that it will be purchased by potential consumers and provide them with 'longer, stronger, and more beautiful hair'.

    The research objectives are to ascertain the price of Dabur Amla Hair Oil and understand customers' attitude towards the product's price.

    Market Research

    Team: Chetan Dole (11) Jagrutee Gangavane ( 20) Sourabh Sheth( 50)

    Dabur Amla Hair Oil (1940)

    Marketing and Strategic Overview


    Dabur has successfully transformed itself from being a family-run business to become a professionally managed enterprise but Continuous innovation in products and processes will act as a base of our success
    and act as an income generating mode also. As we started operations in 1884 as an Ayurvedic medicines company but thats a very small market that we tapped and to increase the market share , we need to jump into the FMCG sector .But we will not leave our core competency i.e. Ayurvede . Hence our Research and

    Development laboratory came with and suggestion of launching new product Dabur Amla Hair Oil. it is very much
    dependent upon the resources that are available . At Dabur we would like to jump into FMCG, as it is a complete diversification in the product portfolio which can be managed by introducing market analysis prior to manufacturing this product.
    2

    Background and Role of the Research


    The reason for this research is to know that whether our product is will be purchased by the consumers or not. The findings will have a direct impact on how we are going to manufacture and price this product . Taking into account a constantly changing business environment and the need to deliver superior customer value but in a cost effective manner. The consumers within the Indian Market will be most affected by this change who thinks ( price = value> cost)

    .
    In addition to this Existing Competitor like Deys Medical and HLL will be affected.

    The pricing research will help in fixing the price of the product and plan the product accordingly.

    Objective

    Business Objective:
    Our overall aim is to introduce this new product that should be purchased by potential consumers . So that they can give 'Zyada Lambe, Zyada Mazboot, Zyada Khubsoorat Baal , to the customer.

    Research Objectives:
    The aim of the research will be:
    To ascertain the price of Dabur Amla Hair oil and to understand the customers attitude towards price of the product.
    4

    Suggested Approach & Research Target(s)


    It is envisaged that this research project shall be best conducted in two phases:
    Phase 1 Qualitative.
    One on one discussions with the beauty parlors. Focus groups will be average earning group i.e females of society .

    Phase 2 Quantitative
    Widely distributed quantitative questionnaires to allow robust analysis by a Price expectation of consumers. ( Open ended and close ended questionnaires )

    Reporting Requirements

    Report to be submitted in hard copy and with a power point presentation. A physical presenter are also required.

    Timing

    The presentation date will need to be before September 2013 . (roughly 2-3months in total). A timing structure is required in the PERT Chart format. Research proposals should be submitted no later than [10 working days after brief is sent out]
    6

    Budget
    The budget allocated for this project is Rs. 25 lakh

    Existing Research or other information


    ICMR (Indian Council for Market Research) a research companys report on Hair Oil can be used.

    You might also like