People, Service, and Profit At: Jyske Bank
People, Service, and Profit At: Jyske Bank
People, Service, and Profit At: Jyske Bank
and Profit at
Jyske Bank
Presented by :
Amartojit Basu ()
Arushi Rajvanshi(37142)
Devesh Kumar Singh (37)
Garima Nagpal(37171)
Kashmira Brahmane()
Background
Very successful bank in Denmark,
founded in 1967
Second-largest bank in Denmark with
119 branches and operations in
several other European countries
In 2007 Jyske Bank received a longterm A+ rating from Standard and
Poor
Philosophy
To be the most customer-oriented bank in
Denmark
Equal respect to employees, shareholders,
and customers
Flat and decentralized organizational
structure
It takes at most two people to make a decision
As few rules as possible; operate on principles,
guidelines, and empowerment
Case Situation
Describes the change process that Jyske Bank
went through, laying special emphasis on its
value system
Goals of change process
To become the most customer-focused bank in Denmark
Build a strategy focused on Jyske Differences
Results
Highest customer satisfaction of any bank in Denmark
Highest employee satisfaction of any major bank in
Denmark
High return to shareholders average of 17.9% for ten
Core Values
JYSKE
DIFFEREN
CES
Tangible Differences
Video
Tangible Changes
Re-design of branches
(modern/warm/original art)
Caf coffee available/juice
for kids
Play area for children
Business cards with photos
Large round tables where
bankers are seated
Customers sit next to
bankers
Tangible Differences
Value Chain
Conclusion
Jyske Banks values and differences
and the banks value chain provided
ways to achieve the balance they
wanted among their 3 stake holders:
employees , customers and
shareholders
With large capital investments 2003,
net income expected to increase
considerably in the coming years.
While the banks leadership was
pleased with the banks success,
they were interested in determining
how the bank would remain in a
position of leadership while keeping
the interests of its key stakeholders
in balance.