Case Study of Fast Food Fables
Case Study of Fast Food Fables
Case Study of Fast Food Fables
INTRODUCTION
In the mid 1990’s a spate of global fast food chains
entered hoping to capture a part of Indian fast food
segment but they found it difficult to establish
themselves.
In 1995 McDonald's and Hard castle restaurants pvt.
Ltd.as a joint venture launched their fast products in India.
In 1996 Domino’s setup base in India with
franchisee agreement with Bhatia brothers who
had businesses in chemicals and fertilizers
In 1995 KFC(Kentucky Fried Chicken) has
chosen to set up its own outlet in Delhi,they
entered the Indian market.
Products
STRENGTH:
Wide variety of products
Reasonable price
Targeted all category of society
Healthy conscious food
WEAKNESS
Home delivery
Promotion