Company Profile Presentation
Company Profile Presentation
Company Profile Presentation
Topic-AMUL Co-operative
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Products Offered By Amul
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Sales Turnover Of Amul:
• Amul brand of milk and dairy products has registered highest ever
growth of 51% in last two years.
• During the last five years, turnover of GCMMF grew from Rs. 8005
crores to Rs. 20,733 crores
• The dairy cooperative took giant leaps ahead in its product innovation
since as many as 26 new products from Amul’s portfolio, were
launched last year.
• GCMMF should exceed Rs. 50,000 crores ( US$ 8 Billion) by the year
2019-20.
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The techniques used for promotion are as
follows:
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Swot Analysis for Amul:
Weakness
Threat
Opportunity
trusted for its chocolates chocolate from
quality segment segment international
• Number of • Strong • To tap the players like
popular milk competition from untapped Britannia,
products like ice international & market, increase Nestle, Mother
cream, ghee, domestic players its reach in rural Dairy, Local
butter, paneer, in the ice cream markets dairies.
dahi, milk, etc. segment means 3.Rise in • Economic
limited market purchasing slowdown and
• Products
share power of Indian inflation
available at
affordable price people
• Market leader in
butter segment
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PEST Analysis
Political:
Reliance on state & district cooperatives to provide milk producers with:
• Facilities and support services
• Training programs
• Conflict resolution
Export of Milk powder was banned in 2012
Economical
• India high GDP growth rate implies increase in per capita income of people
and thus more increase in demand for food products
Expansion plans:
• Cost of implementation of system
• Is system adding any significant value to the company
• Break even for the investment
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Social:
• Lifestyle- fast food culture caters more demand for ice cream,
cheese, etc.
• Culture- Custom of morning tea, more accustomed to milk and milk
products.
• Demographic- growing youth population, more health
consciousness and huge children population.
Technological:
• Innovation in cold chain technology
• Extending the reach of the network to more and more villages and
towns
• Amul Dairy has adopted low carbon technology at the Amul
chocolate plant at Mogar in Anand district.
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E- SUPPLY CHAIN MANAGEMENT OF
AMUL
• AMUL uses E- SUPPLY CHAIN MANAGEMENT
• The value of the milk is printed out on the slip and handed over to
the farmer ,who collects the payment from the adjacent window
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• Thus with the help of it farmer gets the payment within the
minutesOn the logistic more than 5000 trucks move milk from
the villages to200 dairy processing plants twice a day according
to a carefullyplanned scheduled
• Every day Amul collects 7 million liters of milk from 2.6
million farmers(many illiterate), converts the milk into branded,
packaged products,and delivers goods to over 500,000 retail
outlets across the country
• ERP software named as enterprise wide integrated application
systemcovers a operation like planning advertisement and
promotion anddistribution network planning.
• Each Amul office are connected via internet and all of them
send dailyreports on sales and inventory to the main system at
Anand
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CSR, THE AMUL WAY…
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AMUL RELIEF TRUST
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GREEN GUJARAT TREE PLANTATION
CAMPAIGN
• The milk producers of Gujarat Dairy Cooperatives are conducting
mass tree plantation drive every year on Independence Day for last
three years.
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THANK YOU
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