AMUL
AMUL
AMUL
COME
Presentation on
CONTENTS
•
Introduction.
•
Amul : The Revolution.
•
The Economic Revolution
•
Diversity of Business.
•
Working Pattern.
•
Products
•
Targeting.
•
Advertising.
•
Turnover.
•
Awards.
(ANAND MILK UNION Ltd.)
Official Name : Kaira District Co-operative Milk
Producers' Union.
Today, Amul is among the largest food brands in India and world's
largest pouched milk brand. The federation reported a profit
after tax (PAT) of Rs.150 Million (approx.) on revenues of Rs.
52.64 Billion for the year 2007-08.
State Marketing
Federation
(GCMMF in Gujarat)
17 State Federations in
INDIA
District Diary
Every district in the state
13 district milk producers
union
AMCUS
Village Co-operative (Automatic
Society Milk Collection
Unit System)
Milk Producers
2.79 million members
handling 11.22 million liters
of milk per day
Products
Amulya Dairy
Amul Butter Whitener
• Britannia
• Nestle
• HLL
• Cadbury
T u r n ov e r
Sales Turnover Rs (million) US $ (in million)
1995-96 13790 400
1996-97 15540 450
1997-98 18840 455
1998-99 22192 493
1999-00 22185 493
2000-01 22588 500
2001-02 23365 500
2002-03 27457 575
2003-04 28941 616
2004-05 29225 672
2005-06 37736 850
2006-07 42778 1050
2007-08 52554 1325
2008-09 67113 1504
AWARDS
• 1999-Rajiv Gandhi National Quality Award.