Pre-Feasibility Study: (Auto Repair & Service Workshop)
Pre-Feasibility Study: (Auto Repair & Service Workshop)
Pre-Feasibility Study: (Auto Repair & Service Workshop)
HEAD OFFICE
4th Floor, Building No. 3, Aiwan-e-Iqbal Complex, Egerton Road, Lahore
Tel: (92 42) 111 111 456, Fax: (92 42) 36304926-7
helpdesk@smeda.org.pk
June 2017
Pre-Feasibility Study Auto Repair & Service Workshop
Table of Contents
1 DISCLAIMER ......................................................................................................... 1
2 EXECUTIVE SUMMARY ...................................................................................... 2
3 INTRODUCTION TO SMEDA ............................................................................... 3
4 PURPOSE OF THE DOCUMENT .......................................................................... 3
5 BRIEF DESCRIPTION OF PROJECT & PRODUCT ........................................... 4
5.1 Process Flow ............................................................................................................ 5
5.2 Installed and Operational Capacities ....................................................................... 6
6 CRITICAL FACTORS ............................................................................................ 7
7 GEOGRAPHICAL POTENTIAL FOR INVESTMENT ......................................... 7
8 POTENTIAL TARGET CUSTOMERS / MARKETS ............................................ 8
9 PROJECT COST SUMMARY ................................................................................ 8
9.1 Project Economics ................................................................................................... 8
9.2 Project Financing ..................................................................................................... 8
9.3 Project Cost.............................................................................................................. 8
9.4 Space Requirement .................................................................................................. 9
9.5 Machinery & Equipment Requirement.................................................................... 9
9.6 Furniture & Fixtures Requirement ........................................................................ 11
9.7 Office Equipment Requirement ............................................................................. 11
9.8 Human Resource Requirement .............................................................................. 11
9.9 Utilities and other costs ......................................................................................... 12
9.10 Revenue Generation .............................................................................................. 12
10 CONTACT DETAILS ........................................................................................... 13
10.1 Machinery Suppliers .............................................................................................. 13
10.2 Raw Material Suppliers ......................................................................................... 13
11 USEFUL WEB LINKS .......................................................................................... 14
12 ANNEXURES ........................................................................................................ 15
12.1 Income Statement ................................................................................................. 16
12.2 Balance Sheet ........................................................................................................ 17
12.3 Cash Flow Statement ............................................................................................ 18
13 KEY ASSUMPTIONS ........................................................................................... 19
13.1 Operating Cost Assumptions ................................................................................. 19
13.2 Production Cost Assumptions ............................................................................... 19
13.3 Revenue Assumptions ........................................................................................... 19
13.4 Financial Assumptions .......................................................................................... 19
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Pre-Feasibility Study Auto Repair & Service Workshop
1 DISCLAIMER
This information memorandum is to introduce the subject matter and provide a general idea
and information on the said matter. Although, the material included in this document is based
on data/information gathered from various reliable sources; however, it is based upon certain
assumptions, which may differ from case to case. The information has been provided on as is
where is basis without any warranties or assertions as to the correctness or soundness thereof.
Although, due care and diligence has been taken to compile this document, the contained
information may vary due to any change in any of the concerned factors, and the actual results
may differ substantially from the presented information. SMEDA, its employees or agents do
not assume any liability for any financial or other loss resulting from this memorandum in
consequence of undertaking this activity. The contained information does not preclude any
further professional advice. The prospective user of this memorandum is encouraged to carry
out additional diligence and gather any information which is necessary for making an informed
decision, including taking professional advice from a qualified consultant/technical expert
before taking any decision to act upon the information.
For more information on services offered by SMEDA, please contact our website:
www.smeda.org.pk or www.smeda.org
Document Control
Document No. PREF-NO 04
Revision No. 02
Prepared by SMEDA-Sindh
Revision Date June 2017
Provincial Chief (Sindh)
For information
mkumar@smeda.org.pk
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Pre-Feasibility Study Auto Repair & Service Workshop
2 EXECUTIVE SUMMARY
Auto Repair & Service Workshop is a service facility where automobiles are repair and
overhauled by auto mechanics and electricians, it also offer paintwork repairs to scratches,
scuffs and dents to vehicle damage as well as damage caused by collision and major accidents.
Installed capacity is 4,164 cars per year and initial utilization of 60%
Total Cost Estimates is Rs.2,933,512 with fixed investment Rs.1,907,500 and working capital
Rs.1,026,012.
Given the cost assumptions, IRR and payback are 43% and 3.5 years respectively
The most critical considerations or factors for success of the project are:
An adequate inventory for denting and painting based on prior experience and
business volume is required for quick services
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3 INTRODUCTION TO SMEDA
The Small and Medium Enterprises Development Authority (SMEDA) was established in
October 1998 with an objective to provide fresh impetus to the economy through development
of Small and Medium Enterprises (SMEs).
With a mission "to assist in employment generation and value addition to the national income,
through development of the SME sector, by helping increase the number, scale and
competitiveness of SMEs", SMEDA has carried out ‘sectoral research’ to identify policy,
access to finance, business development services, strategic initiatives and institutional
collaboration and networking initiatives.
Preparation and dissemination of prefeasibility studies in key areas of investment has been a
successful hallmark of SME facilitation by SMEDA.
The purpose of this document is to facilitate potential investors in Auto Repair & Service
Workshop by providing them with a general understanding of the business with the intention
of supporting potential investors in crucial investment decisions.
The need to come up with pre-feasibility reports for undocumented or minimally documented
sectors attains greater imminence as the research that precedes such reports reveal certain
thumb rules; best practices developed by existing enterprises by trial and error, and certain
industrial norms that become a guiding source regarding various aspects of business set-up and
it’s successful management.
Apart from carefully studying the whole document one must consider critical aspects provided
later on, which form basis of any Investment Decision.
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Pre-Feasibility Study Auto Repair & Service Workshop
The auto repair industry is highly competitive. Each workshop within this field has high capital
costs, low margins, and a high intensity of competition, but thanks to the increase in sales of
cars in Pakistan, which drives the need and demand of high quality auto repair and service
workshop.
The details of locally produced and imported cars from 2011-2016 are as follows:
Location: The Auto Workshop business is very much dependent on the location of its
setup. Auto Workshops located on main roads or prime locations to target maximum
walk-in customers as well as customers coming in from contacts, referrals and
companies. This setup can be established in cities like Karachi, Lahore, Rawalpindi,
Hyderabad, Faisalabad, Multan, Peshawar and Quetta etc. This business can also be
undertaken in all small 2nd tier towns in addition to suburban towns of large cities.
Product: The proposed workshop addresses the unmet need of having a quality auto
repair workshop that provides:
1
www.pama.org.pk (Pakistan Automotive Manufacturers Association)
2
http://comtrade.un.org/
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Pre-Feasibility Study Auto Repair & Service Workshop
Easy access to new and used retail parts from nearby shops to meet the demand
of the customer
Target Market: The proposed location for an Auto Workshop considering the factors
mentioned earlier would be in a medium to high-income locality area where almost all
of the nearby residents are expect to own at least one car.
Mechanical Services
Delivery to
Test Trial
Customer
The above diagram illustrates the basic process flow for mechanical repairs.
2. Wherein a job card is prepared based on the problems faced by the customer. The
foreman then further run the diagnostic checks of the car for any additional problems.
3. The customer is then provided with time and cost estimates depending on whether the
parts need to be repaired or replaced. On agreement of the customer, the job is allocated
by foreman to the concerned mechanic.
4. It is necessary to test run the car by the foreman before it finally delivered to the
customer, for quality assurance.
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Pre-Feasibility Study Auto Repair & Service Workshop
Body
Body Filling on
Painting Rubbing Preparation for
Patches
Paint
Part
Final Delivery to
Drying Finishing Replacement
Customer
(If any)
The above diagram illustrates the basic process flow for denting and painting.
2. Wherein a job card is prepared based on the problems faced by the customer. The
foreman then further run the diagnostic checks of the car for any additional problems.
3. After the estimation of time and cost, the car is given to the Head Denter who reshapes
the car back into form and hands it over to the painter.
4. Initially the reshaped body is prepared for painting by applying coating and patch
filling, which are then smoothened by rubbing.
5. The body is then painted and left for drying after which waxing are applied to ensure
proper shine.
6. In case of accidents, irreparable parts are replaced before making the final delivery to
the customer.
The operational capacity of this workshop is 347 cars per month. The assumed operational
capacity during the first year of operations is 60% with annual increase of 5%.
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Pre-Feasibility Study Auto Repair & Service Workshop
6 CRITICAL FACTORS
The main critical success factors that affect the decision to invest in the proposed business are:
Marketing Skill: Another critical factor is that the entrepreneur must have effective
PR & marketing skills. These marketing skills should enable the entrepreneur to
carryout business development activities to target his potential customers and to
maintain his existing client base.
Technical Skill: The third critical factor relates mostly to technical skills which are
mandatory, in the absences of technical skills and knowhow there will be loss of time,
energy and above all unsatisfactory service would lead to customer dissatisfaction.
Inventory for denting and painting: An adequate inventory based on prior experience
and business volume needs to be maintained in order to give quick service and prevent
any inconvenience caused to the customer.
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Pre-Feasibility Study Auto Repair & Service Workshop
All the figures in this financial model have been calculated for estimated revenue of Rs.7.15
million in the year one. The capacity utilization during year one is work out at 60% with 5%
increase in subsequent years up to the maximum capacity utilization of 85%.
The following table shows internal rate of return, payback period and net present value of the
proposed venture:
DESCRIPTION DETAILS
INTERNAL RATE OF RETURN (IRR) 43%
PAYBACK PERIOD 3.5 years
NET PRESENT VALUE Rs.3,202,691
Following table, provide details of the equity required and variables related to bank loan:
DESCRIPTION DETAILS
Total Equity (100%) Rs.2,933,512
Following fixed and working capital requirements have been identified for operations of the
proposed business:
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Pre-Feasibility Study Auto Repair & Service Workshop
AMOUNT
DESCRIPTION
(Rs.)
Capital Cost
Machinery & Equipment 1,430,000
Furniture & Fixtures 69,000
Office Vehicles 50,500
Office Equipment 62,000
Pre-operating Costs 296,000
Total Capital Cost 1,907,500
Working Capital
Equipment Spare Part Inventory 19,953
Raw Material Inventory 132,034
Upfront Building Rent 600,000
Upfront Insurance Payment 74,025
Cash 200,000
Total Working Capital 1,026,012
TOTAL PROJECT COST 2,933,512
Details of space requirement and cost related to building rent is given below:
Machinery and equipment for the proposed project are stated below:
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Pre-Feasibility Study Auto Repair & Service Workshop
MECHANICAL REPAIRS
Complete Mechanical Toolbox with Jack 02 150,000 300,000
Computerized Diagnostic System 01 600,000 600,000
Work Bench 02 15,000 30,000
Battery Charger 01 25,000 25,000
Compression Gauge 01 15,000 15,000
Others - 50,000
Total 1,020,000
DENTING
Denting Toolbox with Welding Kit 02 40,000 80,000
Pressure Jack (Large) 01 40,000 40,000
Oxygen Cylinder 01 15,000 15,000
Carbide Tank 01 25,000 25,000
Drill Machine and Grinder (Hand) 02 20,000 20,000
Others - 25,000
Total 225,000
PAINTING
Painting Compressor 01 70,000 70,000
Spray Gun (Small) 01 5,000 5,000
Spray Gun (Large) 01 10,000 10,000
Pipe 01 5,000 5,000
Others - 25,000
Total 115,000
Genset (03 KVA) 01 70,000 70,000
TOTAL 1,430,000
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Details of the furniture and fixture required for the project are given below:
Following office equipment will be required for Auto Repair and Service Workshop:
In order to run operations of Auto Repair Workshop smoothly, details of human resources
required along with number of employees and monthly salary are recommended as under:
MONTHLY MONTHLY
NO. OF
DESCRIPTION SALARY PER SALARY
EMPLOYEES
PERSON (Rs.) (Rs.)
CEO / Owner 01 35,000 35,000
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Pre-Feasibility Study Auto Repair & Service Workshop
An essential cost to be borne by the project is the cost of electricity and generator fuel expense.
The electricity expenses are estimated to be around Rs.172,800 for the first year, whereas,
generator fuel expenses are estimated to be Rs.170,775 for the first year. Furthermore,
promotional expense being essential for marketing of Auto Repair and Service Workshop is
estimated as 0.15% of revenue.
Based on the approx. capacity utilization of 93% and 07% for Mechanical Repairs and
Denting and Painting respectively, repairing revenue during the first year of operations is
estimated as under:
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10 CONTACT DETAILS
In order to facilitate potential investors, contact details of private sector Service Providers
relevant to the proposed project are given below:
The machinery suppliers easily available in the areas like Shershah and Plaza in Karachi and
in different parts of Pakistan.
Raw material required for auto repair and service workshop includes diesel, grease, oil and
cloth / towel are easily available in the local markets anywhere in Pakistan, rest of the spare
parts required for mechanical repairs and denting and painting are purchase as per customer
from nearby shops.
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Pre-Feasibility Study Auto Repair & Service Workshop
12 ANNEXURES
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Calculations SMEDA
Balance Sheet
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
Assets
Current assets
Cash & Bank 750,000 769,172 1,355,625 1,733,545 2,155,620 2,541,985 2,979,131 3,310,440 3,609,645 3,909,731 4,948,136
Accounts receivable 19,613 21,962 26,558 31,380 36,902 43,214 48,971 53,931 59,324 65,257
Finished goods inventory 212,531 235,602 261,394 289,520 320,182 353,600 381,681 412,247 445,463 481,570
Equipment spare part inventory 19,953 24,787 29,437 34,779 40,907 47,926 52,969 58,398 64,384 70,983 -
Raw material inventory 132,034 164,028 194,796 230,149 270,702 317,150 350,517 386,446 426,056 469,727 -
Pre-paid building rent 50,000 55,000 60,500 66,550 73,205 80,526 88,578 97,436 107,179 117,897 -
Pre-paid insurance 74,025 66,370 58,715 51,060 43,405 39,817 31,853 23,890 15,927 7,963 -
Total Current Assets 1,026,012 1,311,500 1,956,636 2,404,035 2,904,739 3,384,487 3,899,862 4,307,262 4,689,369 5,081,089 5,494,963
Fixed assets
Machinery & equipment 1,430,000 1,287,000 1,144,000 1,001,000 858,000 715,000 572,000 429,000 286,000 143,000 -
Furniture & fixtures 69,000 62,100 55,200 48,300 41,400 34,500 27,600 20,700 13,800 6,900 -
Office vehicles 50,500 40,400 30,300 20,200 10,100 81,331 65,065 48,798 32,532 16,266 -
Office equipment 62,000 55,800 49,600 43,400 37,200 31,000 24,800 18,600 12,400 6,200 -
Total Fixed Assets 1,611,500 1,445,300 1,279,100 1,112,900 946,700 861,831 689,465 517,098 344,732 172,366 -
Intangible assets
Pre-operation costs 296,000 236,800 177,600 118,400 59,200 - - - - - -
Total Intangible Assets 296,000 236,800 177,600 118,400 59,200 - - - - - -
TOTAL ASSETS 2,933,512 2,993,600 3,413,336 3,635,335 3,910,639 4,246,318 4,589,326 4,824,360 5,034,101 5,253,455 5,494,963
Other liabilities
Deferred tax 36,512 293,150 293,150 293,150 293,150 234,520 175,890 117,260 58,630 -
Total Long Term Liabilities - 36,512 293,150 293,150 293,150 293,150 234,520 175,890 117,260 58,630 -
Shareholders' equity
Paid-up capital 2,933,512 2,933,512 2,933,512 2,933,512 2,933,512 2,933,512 2,933,512 2,933,512 2,933,512 2,933,512 2,933,512
Retained earnings 18,390 180,536 401,699 676,093 1,010,781 1,411,402 1,704,490 1,972,274 2,249,635 2,550,744
Total Equity 2,933,512 2,951,902 3,114,048 3,335,211 3,609,605 3,944,292 4,344,914 4,638,002 4,905,786 5,183,147 5,484,256
TOTAL CAPITAL AND LIABILITIES 2,933,512 2,993,600 3,413,336 3,635,335 3,910,639 4,246,318 4,589,326 4,824,360 5,034,101 5,253,455 5,494,963
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Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
Operating activities
Net profit 52,542 497,428 967,176 1,529,996 2,211,851 3,021,797 3,458,570 3,930,579 4,455,255 5,038,205
Add: depreciation expense 166,200 166,200 166,200 166,200 166,200 172,366 172,366 172,366 172,366 172,366
amortization of pre-operating costs 59,200 59,200 59,200 59,200 59,200 - - - - -
amortization of training costs - - - - - - - - - -
Deferred income tax 36,512 256,638 - - - (58,630) (58,630) (58,630) (58,630) (58,630)
Accounts receivable (19,613) (2,349) (4,596) (4,823) (5,522) (6,312) (5,758) (4,960) (5,393) (5,932)
Finished goods inventory (212,531) (23,072) (25,792) (28,126) (30,662) (33,418) (28,081) (30,566) (33,215) (36,107)
Equipment inventory (19,953) (4,835) (4,650) (5,342) (6,128) (7,019) (5,042) (5,429) (5,986) (6,599) 70,983
Raw material inventory (132,034) (31,993) (30,768) (35,353) (40,553) (46,449) (33,367) (35,928) (39,611) (43,671) 469,727
Pre-paid building rent (50,000) (5,000) (5,500) (6,050) (6,655) (7,321) (8,053) (8,858) (9,744) (10,718) 117,897
Advance insurance premium (74,025) 7,655 7,655 7,655 7,655 3,588 7,963 7,963 7,963 7,963 7,963
Accounts payable 5,186 952 835 910 991 1,017 575 587 623 (972)
Cash provided by operations (276,012) 53,324 921,735 1,123,933 1,677,676 2,344,860 3,058,321 3,496,791 3,962,000 4,477,981 5,775,501
Financing activities
Issuance of shares 2,933,512 - - - - - - - - - -
Cash provided by / (used for) financing activities 2,933,512 - - - - - - - - - -
Investing activities
Capital expenditure (1,907,500) - - - - (81,331) - - - - -
Cash (used for) / provided by investing activities (1,907,500) - - - - (81,331) - - - - -
NET CASH 750,000 53,324 921,735 1,123,933 1,677,676 2,263,529 3,058,321 3,496,791 3,962,000 4,477,981 5,775,501
Cash balance brought forward 750,000 769,172 1,355,625 1,733,545 2,155,620 2,541,985 2,979,131 3,310,440 3,609,645 3,909,731
Cash available for appropriation 750,000 803,324 1,690,907 2,479,558 3,411,222 4,419,149 5,600,306 6,475,922 7,272,440 8,087,625 9,685,232
Dividend 34,152 335,282 746,013 1,255,602 1,877,164 2,621,175 3,165,482 3,662,795 4,177,894 4,737,096
Cash balance 750,000 769,172 1,355,625 1,733,545 2,155,620 2,541,985 2,979,131 3,310,440 3,609,645 3,909,731 4,948,136
Cash carried forward 750,000 769,172 1,355,625 1,733,545 2,155,620 2,541,985 2,979,131 3,310,440 3,609,645 3,909,731 4,948,136
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Pre-Feasibility Study Auto Repair & Service Workshop
13 KEY ASSUMPTIONS
DESCRIPTION Details
SIFT LENGTH 12 hours
NUMBER OF SHIFTS 01
DAYS OPERATIONAL PER YEAR 330 days
DESCRIPTION Details
INCREASE IN COST PRICE 5% / year
REPAIRING CAPACITY 4,164 cars
CAPACITY UTILIZATION 60%
DESCRIPTION Details
AVERAGE REVENUE (INCLUDING DENTING & Rs.2,990 / car
PAINTING AND MECHANICAL REPAIRS)
REVENUE GROWTH RATE 5% / year
DESCRIPTION Details
PROJECT LIFE 10 years
DEBT EQUITY RATIO 00 : 100
June 2017 19