Session-Wise Course Roll-Out Plan: Indira School of Business Studies
Session-Wise Course Roll-Out Plan: Indira School of Business Studies
Session-Wise Course Roll-Out Plan: Indira School of Business Studies
306
Subject Code MKT Subject Consumer Behaviour
Session Plan
Individual
2 Determinants of
Consumer Behavior
Individual
2 Determinants of
Consumer Behavior
ASSESSMENT PATTERN
Particulars Methodology
Continuous Case Study on Ethical Dilemma
Assessment 1
Continuous Case Study on Corporate Fraud
Assessment 2
Continuous Project on CG Practices
Assessment 3
SINESS STUDIES
mme: MBA
Division: D
Roll-Out Plan
IV
Dr.Yogesh
Consumer Behaviour Faculty Mahajan
e Books
Lectu
re
(L)/T Student
Particulars of utoria
Exposure Dates
Methodology l
Hrs.
(T)/P
ractic
e (P)
Interactive Session L 4
Class lecture L 4
Written Test T 1
Lecture Using PPT & T 4
Text Book
PPT L 4
Case Name 4
CO Mapping Marks
CO 1 & CO 2 10
CO 3 10
CO 4 10
INDIRA SCHOOL OF BUSINESS STUD
Name of the Programme: MBA
Shift:I
Session Plan
Corporate Ethics:
5.1 The Ethical Value System: Universalism, Utilitarianism,
Distributive
Justice, Social Contracts, Individual Freedom of Choice,
Professional Code,
5.2 Values: Importance, Sources of Value Systems, Values
across Cultures
5.3 Indian Values and Ethics: Respect for Elders, Hierarchy
and Status, Need
for Security, Non - Violence, Cooperation, Simple Living
high Thinking, Rights
and Duties, Ethics in Work life, Holistic relationship
between Man and Nature,
Attitudes and Beliefs. Case Study &
5 Business Ethics 5.4 Business Ethics: Nature, Characteristics and Needs, research Paper
Ethical Practices in
Management, Ethical Values in different Cultures, Culture
and Individual Ethics,
Relationship between Law and Ethics, Impact of Laws on
Business Ethics.
5.5 Ethics and Corporate Excellence: Code of Ethics in
Business Houses,
Strategies of Organizational Culture Building, Total Quality,
Customer Care,
Care of the Employees as per Statutes, Objective and
Optimistic Approach.
5.6 Indian and Global case studies
ASSESSMENT PATTERN
Particulars Methodology
Reference Books
Interective Session L 4 4
Class lecture L 4 4
1. Bottom of Pyramid -
CK Prhalad 2. Ethical
concern of BOP L 4 4
Essential Element
Using Relevent L/p 3 5
Caselets
Lecture Using PPT &
Text Book With Each L 4 4
Student
IFC Case on L 6 6
Sustainable practices
Discussion on various
practices by T 4 6
corporates
L 4 4
1. River blindness
Case study 2. L / P 4 4
Ethical Decision
Making Framework -
Article
CO Mapping Marks
CO 1 & CO 2 10
CO 3 10
CO 4 10