Srinivasa Rao

avvarisrao@gmail.com
Sr US IT Staffing and Consulting Professional.
Mobile: +91 8500297545
Current location: Hyderabad
http://www.linkedin.com/in/srinivasa-rao-2a7988162

IT/ ITES/ Dot.com/ Telecome/ Wireless /Infrastructure/ Software and E-Commerce projects / BPO/
KPO/ US IT Staffing Projects and Online Bidding and tenders Specialist.
Personal Profile

Global C-Level Executive with vast experience in Business Development, Turnarounds, Business
Strategy, Sales & Marketing in B2B & B2C, B2G, G2B, e-Commerce& e-governance Sales with the
vision and leadership insights to strategically plan, direct and control company operations to
capitalize on emerging business opportunities. Expertise in providing breakthrough leadership to
achieve corporate strategies, build coalition to support business growth and implement and manage
change to drive organizational performance. Vast experienced in growing businesses, business
restructuring, formulating new strategic initiatives.

Education:

Dakshina Bharat Hindi Prachara Sabha. Chennai, India.

Bachelors degree in Hindi (language and Literature) 1981-1984.

Andhra University, India.

Bachelors of Commerce (B.Com) 1982-1985

Indira Gandhi Open University.

Business Administration Management (MBA-International Business) 1990-1992

Krisani Computer Center Institute

Computer Methods and Applications -1991-1992

Microsoft Computer Institute

Computer Applications & Programming -1991-1992

EXPERIENCES

Jan 2013 – Present ED & VP US IT Sales, Recruitment & Delivery.

Krish Radiant Solutions Inc., NOVI, MI, USA.

Key Achievements: Taking care of 5 business Verticals (IT/ITES/E-Commerce/BPO/KPO &

US Staffing and Heading - Global IT Sales & Business Development.

Responsible in supervising sales managers and marketing team in conducting projects and delivering.
a) Coordinating various marketing projects and promotional events.
b) Creating profitability and ensuring projects are delivered on time.

BRIEF SUMMARY of Job Responsibilities:

Responsible in Business Intelligence, Business Planning, Product management, Technology

marketing, Sales.

Recruitment Specialist with 14+ years of rich experience in BDM, Recruiting and sales, H1 transfers,
opt, cpt recruiting
Worked with federal requirements, state government requirements, vms portal.
 Expertise in entire recruitment life-cycle from obtaining the job opening, researching the opening,
sourcing the candidate, pre-screening, technical interviews, client
contact/feedback, negotiations, closing the hire and maintaining the candidate in the position for
Permanent/Contract positions.
Recruited almost all spheres in IT Technologies.
Proficient in recruiting techniques like Head Hunting, Cold Calling, Networking and Internet based
recruiting tools.
Good Negotiation and Closing skills with strong emphasis on Candidate & Client
Relationship Management.
Write specific client job descriptions; prepare candidate profile specification; place
recruitment advertisements in applicable portals for response
Focus on optimization of Resource utilization and make a good match of skill, role,
organization needs and employee aspirations.
Excellent problem solving, interpersonal, networking and communications skills.
Experience in selection and recruitment across functions in Information technology.
Experience in handling multi location bulk recruitment events including walk-ins.
Handling employer and employee database. Responsible for making the recruitment related
process documents and manuals. Collect information from the top management regarding the
policies and procedures.

Core Competencies & Deliverables

US End to End Recruitment

Business Development/Bench Sales and consulting.
Strong experience working with IT requirements in various verticals like Healthcare, Retail, Logistics &
Telecom, Banking & Financial and Insurance requirements
Manpower Planning & Talent Acquisition
Induction & On-boarding
Compensation Benefits & Payroll
Training & Development
Policies & Procedures
Exits & Separation
Clients and Vendor Management

Responsible for Full Life Cycle of Recruitment, which include the following:

Handled clients in a wide area – Technical, Non-Technical, Pharmaceutical, Biotechnology, Healthcare,

Federal, Media and Education, Insurance and banking sectors.
Handled Clients Conference calls – Spotlight Calls on all the requirements IT and Non-IT Sectors.
Getting the new requirements from Direct Clients, Prime Vendors and Implementing partners.
Taking care of paper work.
As a VP US IT Sales, Recruitment & Delivery handled a team of 50+ recruiters and clients in the IT
and Non-IT sectors. Helped the management in screening and interviewing the candidates in the US
Staffing.
Taking care of the bench sales of H1B, OPT-EAD, GC-EAD, GC and Citizens
Screen candidates based on their resume and place them to appropriate clients.

Overall Responsibilities:

o Assisting the Management in Operations/HR Activities which include the below:

o Ensures planning, monitoring, and Performance appraisal of employee work results by guiding
Supervisors Team Leads to coach and discipline employees; scheduling
 management conferences with employees; hearing and resolving employee grievances; counselling
employees and supervisors.
o Maintains employee benefits programs and informs employees of benefits by studying and assessing
benefit needs and trends; recommending benefit programs to management.
o Maintains human resource staff by recruiting, selecting, orienting, and training employees. Handled
employees on board and exit Process.
o Create and establish HR process in Hyderabad unit which includes Time Management (Biometric
System), Payroll Management, Performance Appraisal System
o Assisted the US Head office in establishing better ‘Information Security Management’ at all its
locations through participating in ISO 27001: 2013 Certification Program.
o Co-ordinated with the Auditors & the US counterpart in securing the ISO 27001: 2013
Certification.
o Responsible for getting New Leads/Requirements from and maintaining existing clients to enhance
business relations. Expanding business through new client development.
o Managing requirements coming from multiple streams (US Team/Tier 1 vendors/Internal
references/Existing Clients) and fulfilling them by working with sales team and recruitment team.
o Analyze requirements from clients/ Tier 1 vendors, assign and have a close follow with delivery
teams. Constantly be involved in vendor coordination- assign requirements and be responsible to
follow-up on progress consistently successful in increasing revenue, profitability, productivity,
and quality.
o Mentoring both Sales & Recruitment teams, making sure they meet the targets set and keep them
motivated. Generation of team reports on a weekly and monthly basis, sharing with the Management.
o Worked as an individual contributor as well in full cycle of Sales, submitting the consultants, confirming
the best rates for consultants, following up for interview schedules, closing the best deals.
o Successful in placing Contract resources (H1b, H1 transfers, US Citizens, GC, H4 EAD, TN, and OPT)
in quick turnaround time through established vendor network (‘Signature Consultants’, ‘Kforce’,
‘Judge Group’, ‘Experis’, ‘Collebara’ etc.)
o Managed relationships with several clients simultaneously. Interacted with Hiring Managers to develop
relationships, qualify requirements, identify candidates, and coordinate interviews and new hires.
o Proficient in Vendor Management Systems/tools. Methodologies used for
recruitment/talent acquisition include web-recruiting, references, job-postings, vendors, various
forums/groups etc.
o Ensuring paper-work and tracking successful placement of selected consultants in the US.
o Taking care of HR Management, Recruitment, Administration, IR, Salary Process, Leave and attendance,
employee benefits, joining formalities, Performance Appraisals, Database maintenance and
keeping update records etc.,

Recruitment, training, Developing and implementing HR strategies and initiatives aligned with the
overall business strategy of the company.
Recruitment of consultants /Freelancers/non-salaried employees.
Design and deploy incentive model to motivate employees.
Coordinate and develop training course material.
Framing policies and procedures.
Bridging management and employee relations by addressing demands, grievances or other issues.
Managing the recruitment and selection process.
Support current and future business needs through the development, engagement, motivation and
preservation of human capital.
Develop and monitor overall HR strategies, systems, tactics and procedures across the organization.
Nurture a positive working environment.
Oversee and manage a performance appraisal system that drives high performance.
Maintain pay plan and benefits program.
Assess training needs to apply and monitor training programs.
Report to management and provide decision support through HR metrics.
People Oriented and result driven.
Demonstrable experience with human resources metrics.
Knowledge of HR systems and databases.
 Ability to architect strategy along with leadership skills.
Excellent active listening, negotiation and presentation skills.
Competence to build and effectively manage interpersonal relationships at all levels of the company.
Excellent computer knowledge and presentation skills.
Successful previous experience as a Sr HR / HR Head.
Good communication skills both verbal & written.
Team Management.
Strategic Planning.
Time Management.
Excellent Communication skills (English, Hindi & Telugu).
Risk and crisis Management.
Task Manager ( Go getter).
Training and skill Development.

Direct Clients:

Iron Mountain, Cisco, Bank of America, Kroger (E-Commerce company), Doller Tree (E-Commerce
Company), Telenor, Teradata, Paypal, Chevron, Dell Technologies Inc, Mozaic Group, Boost Mobile,
Turner Broadcasting, Viacom, Bank of Montreal, and few more.

Implementing Partners:
Signature Consultants, Mondo, GlobalLogic Inc, Collebara, Modis Engineering, Enterprise Consulting
Services, Kelly IT Resources, DIVERSANT LLC, Teksystems, Net2source Inc, Ettain group, Princeton
Information, Harvey Nash, The Judge Group, Cyber Coders, NTT DATA Services, Sans Consulting
Services Inc, Net Matrix Solutions Inc, Park Hudson International, United Health Group, Insight Global
LLC, TSR Consulting Services Inc, Jobspring Partners, Ascendant Group, LLC,. Rider Consulting Inc,
Mozaic Group etc.,

State Govt Organizations:

Ohio-State Term Schedule (STS)/Department of Administration Commonwealth of
Pennsylvania
Mutual of Omaha,
PWC in Tampa, FL.

Nov 2011 – Dec 2012 Executive VP-Sales APAC

Eknovate Solutions Pvt Ltd., (Ineda Group), Austin, TX 78726. USA.

a) Responsible generating new client and Understanding the

Clients Business Process and converging Voice and Data
Solutions & Security.
b) Providing and implementation consulting service to customers
across APAC on design and implementation of CRM solutions in
the areas of CRM sales, marketing, telephony, staffing, clinical,
inventory, purchases, invoicing, and billing functional areas.
July 2008 - Oct-2011 Business Head –Sales and marketing
Ramnet Communications Pvt Ltd (Telecom Company).

a) Responsible for brand building and New business

development and technical support for Radio Links for
Voice, Data Communication, Networking and computing
solutions from IBM, HP, Dell, Cisco.

Mar 2007 – June 2008 Business Development Manager & Head Sales & HR Operations.
Makro Technologies Inc., US TOP IT Staffing Company

a) Bringing new client on board and generating business resources.

b) Responsible supervising sales team and making them to reach targets.
c) Responsible for HR activities new recruitments and
 their performances and salaries, incentives, attendance
etc.,

o Participated as MR for ISO 9001-2000 for ISO Certification. Doing Quality Auditing for ISO 9001-
2000
o Developing new clients and prime vendors adding new logos to the organization and taking care of
bench sales activities and fulfilling the target revenue.
o Maintaining up to date Data with Sugar CRM, HR applications, Auditing, ISO Process, CRM
Applications and Analysis, Reports writing, Recruiting and sales process, HR Business Control,
and process.
o Developed a set of performance metrics guidelines for the Sales, Recruiting and Human Resources
group.
o Preparing commercial negotiations andManaging NOCs, Vendor management and agreements,
arranging required new hire documents etc., and closing deals.
o Managing complete Hiring & Sales life-cycle for Bench, W2, C2C consultants and sourcing the best
requirements from diverse sources. Organizing and prioritizing tasks in order to reach set goals also
involved direct sales in US Staffing Services.
o Reviewing Purchase orders and agreements received for legal accuracy and getting necessary
changes. Analysing and routing agreements and purchase orders through appropriate departments for
approval. Assisting accounts department for correct Invoicing and billing.
o Alliances and vendors to provide low-cost valuable training via classroom training and webcasts.
Providing Training and Development to the team and conducting analysis.
o Performance Management Facilitated and coordinated new-hire training for all incoming
consultants..

Achievements

o Strategically placed consultants on high volume technical recruitment projects. Placed multiple
technology roles and reporting directly to the CEO and to the Vice President.
o Managed company's recruitment for all clients and Vendors. Successfully fulfilling the duties of -
Recruiting / Account Manager and Senior Recruiter/Trainer and a Delivery Manager.
o Facilitated by Hiring Managers and the Delivery Leads and ensure effective delivery and Quality.
o Constantly be involved in vendor coordination- assign requirements and be responsible to follow-up
on progress consistently successful in increasing revenue, profitability, productivity, and
quality.
o Successful in creating Brand Image by getting prestigious Tier 1 vendors (TEK SYSTEMS. KFORCE,
MODIS, SQA….

Mar 2004 - Feb 2007 Business – Head (Sales & Marketing)

Diginet Systems Pvt Ltd.,

a) Managing, Planning, Developing, implementing the Business Plan

to achieve the target fixed by the management.
b) Responsible to lead 200 sales team across PAN India.

Oct 1998 – Dec 2003 Territory Sales Manager

ACS Technologies Ltd., (ASP & Business Partner for IBM, HP, Dell)

a) Taking care of online biddings, tenders IT and ITES Services and

product supplies from IBM, HP Dell, Cisco, Nortel, Avaya,
Juniper, Canon, Xerox and Epson etc.,
b) Responsible for Institutional, Large Sale Industries and SMB sales.
c) Responsible for their branches to generating new clients and
business as per set targets.
 Oct 1989 – Sep 1998 Sales Manager
MIC Electronics Ltd.and it’s subsidiary companies (design, development &
Manufacturing of….
LED Video, Graphics and Text Displays
LED Lighting Solutions
Embedded, System and Telecom software
Communication and Electronic Products

And offices in Australia, Korea and USA. Now the company is gradually setting up operations in other
international markets.( http://www.micelectronics.com/ )

Responsible for generating revenue by selling their entire range of products and services to
Government, Defense, Public, private industries and SMB sectors across India and
overseas clients.

 Increased Pipeline Opportunities by 78% in 6 Months for Sterling and PCL Computer Hardware.
 Grew revenue 156% in 10 Months.
 Managed Large Accounts management and picked the highest volume of sales orders with 25%
margins.
 Developed fruitful relationship with industry leaders and key accounts.
 Negotiated contract extensions and win sole-source contracts.
 Conduct sales and marketing calls to book meetings with potential clients.
 Manage product sales growth, individual sales effectiveness, and account base by reviewing sales
activity schedule.
 Sending follow-up marketing materials and make follow-up monthly calls until the relationship is
established.
 Performed client presentations articulating the value proposition of product, solution, and service
offerings

Sales Executive June-1987 – June 1989

Shyam Printing and Marking Devices L-9, Thiru-VI-Ka Industrial Estate Guindy Chennai, Tamil
Nadu 600032 is an subsidiary company of Shyam Group of companies. Manufacturing office
automation. Shyam group into Hotels and Restaurants, Food manufacturing, Textiles, Real Estates,
Medical, Telecom, Travel industry and many more.

Key Achievements:

 Grabbed 1st highest value PO to the organization from the Chief Minister of Andhra Pradesh Mr. N.T
Rama Rao within 7 days of joining.
 Consecutively 24 month’s topper in sales out of 60 member’s team across PAN India.

Shyam Printing and Marking Devices is a Patent company from Shyam Group into manufacturing office
automation products in Chennai.

EDUCATION:

1984 – Basha Praveena in Hindi from DBHP Sabha, Chennai (3 Year Graduate Degree)
1985 - B.Com from Andhra University (3 Year Graduate Degree)
1991 - Business Administration Management from APPC (18 Months PG Diploma)
1992 - Computer Methods and Applications from KCC (18 Months PG Diploma)
1992 - Computer Applications & Programming from Microsoft (18 Months PG Deploma)
1992 - Master of Business Administration from IGNOU ( Masters Degree)
1979 - Type Writing in English ( 80 Words per Minute)
1984 – Type Writing in Hindi (High Speed) ( 50 words per Minute)
1996 - Amateur Radio Telegraph License: from Ministry of (HF, VHF, UHF and other
Telecommunications & Information Technology, New Delhi 0-30 MHZ Operating
Licence)
COMPUTER SKILLS:

MS Office, MS Excel, MS Power Point, MS Outlook, Internet. Proficient in Microsoft / IBM

based PCs, Servers, Workstations, Software, Hardware, Networking, Operating systems of
DOS 2.66 to 6.22 /Win-3.1 / ME /95 /98 /98SE /XP /Win-2003 / Novel Netware 4.01/NT/
Linux & Unix.

OTHER QUALIFICATIONS & PRODUCT PRACTICAL EXPERIENCE & EXPOSURE:

 Product Exposure: Intel and Xeon processors and Servers of IBM, COMPAQ, HP and Acer
similarly in Desktop range and Notebooks etc., Also have exposure in Networking products of
Cisco, D-Link, Bay networks Routers, Switches and Hubs for LAN and WAN/WLAN
/DAS/NAS/SAN/connectivity/ Security Firewalls/TCP IP/ etc.,
 Experience in Operating Systems: Win-3.1 / ME /95 /98 /98SE /XP /Win-2003 / Novel Netware
4.01/NT/ Linux & UNIX.
 Experience in Languages: Basic, COBOL, Pascal & C, FORTRAN, dbase, FoxBASE.
 Experience in Packages: Lotus-123, Word Star, dBase, FoxBASE, Fox view, FoxPro, MS-Office,
MS-WORD, MS-Excel, MS-Works, Corel Draw, Free- Hand Designer, Animation Pro, AmiPro,
Page Maker, Ventura, Auto CAD etc.,
 Experience in Tools: Disk Manager, PC Tools, Form Tool, Norton Disk Doctor & Utilities, Anti-
Virus Packages such as MacAfee, Symantec, Kaspersky, Trend Micro and Security firewalls etc.,
 Experience in Hardware Services: Fault finding trouble shooting and Servicing of all IBM
compatible Machines, DMP's, Inkjet & Deskjet printers, Assembling of complete PC's etc.,
 Experience in Software: Installation of above said operating systems, packages, languages and
multimedia packages and drivers etc.,
 Experience in Communication products: Installation and operation of Voice/data /fax/modems
and wireless communication products such as UHF, VHF, HF Radio Equipment assembling,
operating and designing and assembling of required antennas and installations etc.,

Expertise and practical hands on experience knowledge in:

1. IP telephony & IP VPN

2. Cisco, Nortel, Juniper, Avaya switching,routing, LAN, WAN and Structured Cabling Solutions.
3. Data security Domain
4. IT Hardware and Software Projects Management.
5. Cloud Computing.
6. SAAS, PAAS, ERP and CRM Solutions.
7. Designing Switching & Routing Network Management
8. IT Infrastructure & Maintenance Management.
9. Data, video, voice, Security and networking infrastructure solutions
10. IBM, HP, Dell and EMC Data Storage Solutions, ILM, Business Continuity
11. Microsoft Consulting / Licensing
12. Brand Building, E-Commerce, IT Staffing, BPO & ITES Services
13. HR, Admin, Operations and Business Development
14. Sales, Marketing, Brand building, Product launching
15. Vast experience in execution of e-governance projects.( G2C, G2B, G2G,G2E)
16. 20+ years of experience in Tenders, e-tenders, online biddings.
17. E-Commerce/ Online / Digital sales & marketing specialist.

AWARDS & CERTIFICATIONS:

 Certified Sales Professional by ACER.

 Certified Sales Professional by Compaq for “Servers Sales Specialist”
 IBM Accounts Specialist and exclusive Business partner for IBM Storage Solutions sales 2004-
2007.
 HP-Compaq and Dell Products sales Specialist.
 Cisco major Accounts and volume sales Specialist.
 Certified Microsoft Sales Professional.
 Certified National Cadet Corp -NCC –Navy “C” Certificate Holder.
 Certified National Service Scheme-NSS Holder
 Licensed Amateur Radio “HAM” Radio Operator since 1996.