Strategy Plans Tram A
Strategy Plans Tram A
Strategy Plans Tram A
Strategy implementation is the translation of chosen strategy into organizational action so as to achieve strategic goals
and objectives. It is defined as the manner in which an organization should develop, utilize, and amalgamate
organizational structure, control systems, and culture to follow strategies that lead to competitive advantage and a better
performance. In this chapter, the strategists would suggest strategic and financial objectives for ALMADECO, would
recommend necessary strategies to boost corporate success and action plans to turn business goals into reality.
Financial objectives focus on achieving acceptable profitability in a company’s pursuit of its mission/vision, long-term
health, and ultimate survival. Financial objectives signal commitment to such outcomes as good cash flow,
creditworthiness, earnings growth, an acceptable return on investment, dividend growth, and stock price appreciation.
ALMADECO believes in total quality, the pursuit of continues improvement are the core towards achieving excellence in
all aspects of customer care to focus on winning additional market share, overtaking key competitors on product quality or
customer service or product innovation, achieving lower overall costs than rivals, boosting the company’s reputation with
customers, winning a stronger foothold in international markets, exercising technological leadership, gaining a sustainable
competitive advantage, and capturing attractive growth opportunities.
The computation of the QSPM suggest Market Development as the strategy with 6.95 total attractiveness score as
compared to 5.97 of product development in second, and market penetration with 5.79. Although they are ranked in the
QSPM, it is best to have both Market Development and Product Development be simultaneously done to really be able to
establish a bigger market for the company. In Market Development, introducing the company to a new market through
technological efforts such as creating a website and activating the Facebook account of ALMADECO would increase its
share in the market, while researching for new forms of innovation on how to satisfy the customers through Product
Development would also increase the opportunity of the same end. Afterwards, once implemented, the company may now
execute Market Penetration to retain existing customers using promos and discounts if they choose to avail ALMADECO’s
services once more.
Vision
Mission
Objectives
REVENUE
Market Penetration
(Strategy 3)
REVENUE
Market Development and Product
Php 19,590.001
Development
PROFIT
(Strategy 1 and Strategy 2)
Php 3,613,766
Financial Objectives
Framework on Implementation of (Strategy Ranked Number 1): MARKET DEVELOPMENT and PRODUCT DEVELOPMENT
Business Strategies:
A business strategy is the means by which it sets out to achieve its desired ends or more specifically known as
objectives. Below is a detailed discussion of such:
Table 7.1: Business Strategies of ALMADECO
BUSINESS STRATEGIES
• ALMADECO should introduce itself to the market as a local brand that is cheaper cmpared to THREAT: The existing competition against foreign aire
other brands that are foreign. conditioning brands makes it difficult for local
companies to establish huge shares
• ALMADECO should use the opportunity to introduce the product to the market considering OPPORTUNITY: People are reliant on air conditioning
their need to satisfy their craving for comfort and satisfaction in terms of air temperature. They units to be able to give them the means of comfort thet
should also be able to innovate their wares to satisfy the demands of the customers. they need
According to the SWOT Analysis done in Chapter 6, Market Penetration has been
MATRICES
EVALUATION FROM
appeared 2 times while Product Development had appeared once. The other
evaluation conducted was the SPACE Matrix, for which aggressiveness is being
recommended, so the company must be aggressive in increasing the awareness of
their market. Based on research, there is an increase of condominium buildings all over
the Philippines, ALMADECO should be able to provide services for all of these as
presented in the Internal Factor Evaluation (IFE).
Organizational Strategies:
Organizational Strategies are the sum of the actions a company intends to take to achieve long-term goals. Below is a
detailed discussion of such:
ORGANIZATIONAL STRATEGIES
ALIGNMENT ALMADECO must add more marketing and operations people who will man the
ORGANIZATIONAL
advertising and communications on social media, and as well as people who can
research on the innovation that the company’s products need. In the marketing
department, they must be able to produce and man the website and as well as other
social media accounts so that they may engage and acquire more customers. As for the
operations department, they must be able to research on new and innovative ways for
the product to be sold to customers with specific references.
With these efforts, there will be an increase of market size and demand of the product
all over the Philippines. More workers may be needed.
In the previous Chapter, the following have the highest weighted scores in the
• While ALMADECO is considered as such, the market that they hold is only small. STRENGTH: ALMADECO is considered as
They should be able to avertise to other establishment so that there will be an one of the cheapest and fasted HVAC
increase of awareness.
provider in the Philippines
• ALMADECO should be able to accept more demands once they have established a STRENGTH: Delivery process of heating
means of communication with potentioal customers through the web page or and air conditioning is on time despite the
social media accounts. importation of products
Business Strategies:
A business strategy is the means by which it sets out to achieve its desired ends or more specifically known as
objectives. Below is a detailed discussion of such:
Table 7.2:
BUSINESS STRATEGIES
After utilizing the first two strategies simultaneously (Market Development and
PRODUCT AND
SERVICE
Product Development), the business should now focus on the existing market share
that they have and increase it through Market Penetration. The business can do this by
reintroducing the innovated product, which is the end result of Product Development,
directly or through advertisements on the internet.
The business could also offer discounts and promos for their existing market so
that they may be enticed to buy from their wares and as well as to be trusted.
In the previous Chapter, the following have the highest weighted scores in the
• ALMADECO should be aggressive in their marketing scheme as the only reason THREAT: The existing competition against foreign aire
why they cannot compete with such brands is because they are not known in the conditioning brands makes it difficult for local
market to be in the industry. companies to establish huge shares
• ALMADECO should offer discounts and promos so that old clients may be enticed OPPORTUNITY: People are reliant on air conditioning
once again to buy from their wares. units to be able to give them the means of comfort thet
they need
ALMADECO should offer sales discounts and promotions. ALMADECO can utilize this so
that they may be able to still maintain relations with current clientele.
Organizational Strategies:
Organizational Strategies are the sum of the actions a company intends to take to achieve long-term goals. Below is a
detailed discussion of such:
ORGANIZATIONAL STRATEGIES
Same with the first strategy, ALMADECO must add more marketing and
ALIGNMENT
ORGANIZATIONAL
operations people who will man the advertising and communications on social media,
and as well as people who can research on the innovation that the company’s products
need. In the marketing department, they must be able to produce and man the website
and as well as other social media accounts so that they may engage and acquire more
customers, and as well as maintain old relations and old trust in the market. As for the
operations department, they must be able to research on new and innovative ways for
the product to be sold to customers with specific references.
In the previous Chapter, the following have the highest weighted scores in the
ISSUES IN INTERNAL ANALYSIS
Internal Factor Evaluation (IFE): The strength of having ALMADECO as one of the
cheapest and fastest HVAC provider in the Philippines is weighted at 0.72; the strength
of having fast installment of products upon demand of consumer is weighted at 0.44;
while the strength of having the deliver process of heating and air conditioning on time
despite importation of products is weighted at 0.24. Below are the responses devised in
pursuant to Strategy 1.
• ALMADECO should maintain its strength of being the cheapest and fastest HVAC STRENGTH: ALMADECO is considered as
provider, what they should be doing is increasing their marketing scheme to one of the cheapest and fasted HVAC
further inform their potential and existing market.
provider in the Philippines
• ALMADECO should offer discounts and promos to their current clients with regard
to availing their services. STRENGTH: Fast installment of products
upon of consumer
• ALMADECO should offer discounts and promos to their current clients with regard STRENGTH: Delivery process of heating
to availing their services. and air conditioning is on time despite the
importation of products
C. Strategy Plan
Mission: We believe in total quality, the pursuit of continuous improvement are the core towards achieving excellence in all
aspects of customer care.
Vision:
Financial
Perspective
Sustained Shareholder Value
Internal
Perspective Employee Management Customer Management Innovative Processes Regulatory and Social
Processes Processes Processes
Processes that secures Processes that enhance Processes that create Processes that improve
the performance done by customer value by new products and communities and the
employees and their right maintaining relationship. services, discounts environment
to compensation
Learning &
Growth
Information Capital
Perspective Human Capital Organisational Capital
Skills
Training
+ Website
Social Media Ads
Networks
+ Skills / Training
Knowledge
Knowledge Teamwork
The strategists aims to sustain the shareholders value by doing the four perspectives in the strategy map, which are
Finance Perspective, Customer Perspective, Internal Perspective and, Learning & Growth Perspective. The first step that
should be done is under the Finance Perspective which sets the general goals of ALMADECO. The second step is under
the Customer Perspective, wherein the company should maintain close relationship with their clients, protect their image,
and provide good branding for the company. The third step is under the Internal Perspective, which deals with the
processes within their internal control, so that they can reach their goals on the first & second steps. And the last step
would be under the Learning & Growth Perspective, wherein they will provide growth opportunities for their employees by
having them trained & get new knowledges, and by having new machineries to help the company grow and be more
successful.
E) Departmental Programs
A department is a division of a business enterprise dealing with a particular area of activity. In this part of this chapter, you
could see tangible plans laid down for departments that comprise of Legal, Operations,Human Resource Financial and
Marketing. The strategist laid down different activities, time frame, expected output and persons responsible for a certain
project for each department.
Legal Department
A legal department comprises of legal consultants or lawyers that will assist with the legal claims of the corporation. Currently,
ALMADECO has no legal department. The strategist therefore lays down the plans and time table for creating a legal department
and the activities that a legal department could do if created by the corporation.
Knowledge of
patents and
trademarks
Legal Consultant shall June 2017 Creation of an HR Department
create a Legal Department effective legal Accounting
composed of legal department to Department
assistants or lawyers assist ALMADECO Legal Department
with all its legal
problems or in the
enforcement of its
legal claims
Operations Management Program: Purchase specialized equipment and add specialized people.
Marketing Department
(Check or gather all the Marketing Related Business and Organizational Strategies under the Strategy Ranked Number 1, 2 and 3.
The Marketing related objectives written in “A. Strategic and Financial Objectives” must be also considered here in designing
Program. Minimum of 3 Marketing Related Programs)
Marketing Department