Project Report On Nestle Cadbury Chocolates
Project Report On Nestle Cadbury Chocolates
Project Report On Nestle Cadbury Chocolates
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CONSUMER PREFERENCE
must also know the time and the quantity of goods and
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resources and success of some industries and failures of
others.
consumer preference.
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SCOPE OF THE STUDY
the others.
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OBJECTIVES OF THE STUDY
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LIMITATIONS OF THE STUDY
are as follows:
The main source of data for the study was primary data
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Chocolate
The very word makes your mouth water.
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History of Chocolates
“tribute” or trade
Don Cortes
The Spanish invaded Mexico in the 16th century, by this
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captain general and governor of Mexico. When he
Drinking chocolate
The secret of chocolate was taken to France in 1615,
food.
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Sloane, who- after traveling in south America- focused on
History
The earliest record of chocolate was over fifteen hundred
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The Aztec’s regarded chocolate as an aphrodisiac and
Chocolate in Europe
Xocolatl! or chocolat or chocolate as it became known,
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If only they had known, chocolate was so expensive at
that time, that it was worth it’s weight in silver (if not
chocolate alone.
The Quakers
The Quakers were, and still are, a pacifist religious sect,
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complete without mentioning their part in it. Some of the
the world’s first chocolate bar. Fry’s have now all but
in the world.
Chocolate as we know it
The first mention of chocolate being eaten in solid form is
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manufacturer, Daniel peters, found a way to combine
The Varieties
There are two quite different basic classifications of
cocoa, under which practically all varieties can be
categorized: Criollo and Forastero cocoas. The pure
variety of the Criollo tree is found mainly in its native
Equador and Venezuela. The seeds are of finer quality than those of
the Forastero variety.
They have a particularly fine, mild aroma and are, therefore, used
only in the production of high-quality chocolate and for blending.
However, Criollo cocoa accounts for only 10% of the world crop. The
remaining 90% is harvested from trees of the Forastero family, with
its many hybrids and varieties. The main growing area is West Africa.
The cocoa tree can flourish only in the hottest regions of the world.
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The Harvest
Immediately after harvesting, the fruit is treated to
prevent it from rotting. At fermentation sites either in
the plantation or at, collecting points, the fruit is
opened.
Fermentation
The fermentation process is decisive in the production of high quality
raw cocoa. The technique varies depending on the growing region.
Drying
After fermentation, the raw cocoa still contains far too much water;
in fact about 60%. Most of this has to be removed.
What could be more natural than to spread the beans out to dry on
the sun-soaked ground or on mats? After a week or so, all but a
small percentage of the water has evaporated.
Cleaning
vestiges of wood, jute fibres, sand and even the finest dust are
Roasting
the aroma. The entire roasting process, during which the air in the
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nearly 10 feet high furnaces reaches a temperature of 130 °C, is
The roasted beans are now broken into medium sized pieces in the
crushing machine.
Blending
lies in the special mixing ratios which it has developed for different
types of cocoa.
Grinding
The crushed cocoa beans, which are still fairly coarse are now pre-
where they are ground into a fine paste. The heat generated by the
During cooling it gradually sets: this is the cocoa paste.At this point
the production process divides into two paths, but which soon join
extract the cocoa butter. The other part passes through various
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blending and refining processes, during which some of the cocoa
Cocoa Butter
attractive glaze.
Cocoa Powder
After the cocoa butter has left the press, cocoa cakes are left which
intensity of compression.
These cakes are crushed again, ground to powder and finely sifted
Cocoa paste, cocoa butter, sugar and milk are the four basic
with specific recipes the three types of chocolate are obtained which
Kneading
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maybe vanilla - go into the mixer, where they are pulverized and
kneaded.
Rolling
pressure they pulverize the tiny particles of cocoa and sugar down
a millimeter.)
Conching
all that will have been put right. For during this
the liquid chocolate paste then takes place in the conches: its bitter
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tongue. It has attained the outstanding purity which gives it its
reputation.
masses.
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Nestle India
Nestlé India is a subsidiary of Nestlé S.A. of Switzerland.
With seven factories and a large number of co-packers,
Nestlé India is a vibrant Company that provides
consumers in India with products of global standards and
is committed to long-term sustainable growth and
shareholder satisfaction.
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Nestlé India’s first production facility, set up in 1961 at
Moga (Punjab), was followed soon after by its second
plant, set up at Choladi (Tamil Nadu), in 1967.
Consequently, Nestlé India set up factories in Nanjangud
(Karnataka), in 1989, and Samalkha (Haryana), in 1993.
This was succeeded by the commissioning of two more
factories - at Ponda and Bicholim, Goa, in 1995 and 1997
respectively. The seventh factory was set up at Pantnagar,
Uttarakhand, in 2006.
The 4 branch offices in the country help facilitate the sales
and marketing of its products. They are in Delhi, Mumbai,
Chennai and Kolkata. The Nestlé India head office is
located in Gurgaon, Haryana.
Nestlé’s story
Nestlé was founded in 1867 on the shores of Lake Geneva
in Vevey, Switzerland and its first product was “Farine
Lactée Nestlé”, an infant cereal specially formulated by
Henri Nestlé to provide and improve infant nutrition. From
its first historic merger with the Anglo-Swiss Condensed
Milk Company in 1905, Nestlé has grown to become the
world’s largest and most diversified food Company, and is
about twice the size of its nearest competitor in the food
and beverage sector. Nestlé’s trademark of birds in a
nest, derived from Henri Nestlé’s personal coat of arms,
evokes the values upon which he founded his Company.
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Namely, the values of security, maternity and affection,
nature and nourishment, family and tradition. Today, it is
not only the central element of Nestlé’s corporate identity
but serves to define the Company’s products,
responsibilities, business practices, ethics and goals. In
2004, Nestlé had around 247,000 employees worldwide,
operated 500 factories in approx. 100 countries and
offered over 8,000 products to millions of consumers
universally.
The Company’s transparent business practices, pioneering
environment policy and respect for the fundamental
values of different cultures have earned it an enviable
place in the countries it operates in. Nestlé’s activities
contribute to and nurture the sustainable economic
development of people, communities and nations. Above
all, Nestlé is dedicated to bringing the joy of ‘Good Food,
Good Life’ to people throughout their lives, throughout the
world.
Nestle Brands
Milk Products & Nutrition.
Beverages.
Prepared Dishes & Cooking Aids.
Chocolates & Confectionery
Beverages.
Nescafe Classic.
Nescafe Sunrise Premium.
Nescafe Premium.
Nescafe Cappuccino.
Nescafe Iced Tea with Green Tea.
Nescafe Iced tea.
Nescafe 3 in 1.
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Chocolates & Confectionery
Nestle Kitkat.
Nestle Kitkat chunky.
Nestle Munch.
Nestle Munch Pop Choc.
Nestle Milky bar.
Nestle Milky bar Choo.
Nestle Bar One.
Nestle Milk Chocolate.
POLO.
Nestle Eclairs.
Nestle Milky bar Eclairs.
Nestle Munch
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you just ‘can't stop Munching.' NESTLÉ MUNCH is the
largest selling SKU in the category!
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How Cadbury Chocolate is made
John Cadbury
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Currently Cadbury India operates in three sectors viz.
Chocolate Confectionery, Milk Food Drinks and in the
Candy category.In the Chocolate Confectionery business,
Cadbury has maintained its undisputed leadership over
the years. Some of the key brands are Cadbury Dairy
Milk, 5 Star, Perk, Éclairs and Celebrations. Cadbury
enjoys a value market share of over 70% the highest
Cadbury brand share in the world! Their flagship brand
Cadbury Dairy Milk is considered the "gold standard" for
chocolates in India. The pure taste of CDM defines the
chocolate taste for the Indian consumer.
In the Milk Food drinks segment their main product is
Bournvita - the leading Malted Food Drink (MFD) in the
country. Similarly in the medicated candy category Halls is
the undisputed leader.The Cadbury India Brand Strategy
has received consistent support through simple but
imaginative extensions to product categories and
distribution. A good example of this is the development of
Bytes.
Crispy wafers filled with coca cream in the form of a
bagged snack, Bytes is positioned as "The new concept of
sweet snacking". It delivers the taste of chocolate in the
form of a light snack, and thus heralds the entry of
Cadbury India into the growing bagged Snack Market,
which has been dominated until now by Salted Bagged
Snack Brands. Bytes were first launched in South India in
2003. Today, Cadbury is poised in its leap towards
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quantum growth and new categories of business, namely
gums, mints, snacking and gifting. It is a part of the
Cadbury Schweppes Group, world's No.1 Confectionery
Company.
Cadbury Worldwide
Cadbury is the world's largest confectionery company and
have a strong regional presence in beverages in the
Americas and Australia. With origins stretching back over
200 years, today their products - which include brands
such as Cadbury, Schweppes, Halls, Trident, Dr Pepper,
Snapple, Trebor, Dentyne, Bubblicious and Bassett - are
enjoyed in almost every country around the world. We
employ around 60,00people.
Their heritage starts back in 1783 when Jacob Schweppe
perfected his process for manufacturing carbonated
mineral water in Geneva, Switzerland. And in 1824 John
Cadbury opened in Birmingham selling cocoa and
chocolate. These two great household names merged in
1969 to form Cadbury Schweppes plc.
Since then they have expanded their business throughout
the world by a programme of organic and acquisition led
growth.
Concentrating on their core brands in beverages and
confectionery since the 1980s, they have strengthened
their portfolio through almost fifty acquisitions, including
brand icons such as Mott's, Canada Dry, Halls, Trident,
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Dentyne, Bubblicious, Trebor, Bassett, Dr Pepper, 7 Up
and Snapple. -It employ 60,000 people in over 200
countries - Worlds No 1 Confectionery company- World's
No 2 Gums company- World's No 3 beverage company.
Cadbury Brands:
Chocolates
Snacks
Beverages
Candy
SNACKS:
Bytes
BEVERAGES
Bournvita
CANDY
Halls
CHOCOLATES
Dairy Milk.
5 Star.
Perk.
Celebrations.
Temptation.
Eclairs.
Gems.
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Dairy Milk
5 Star
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consumers taste for a high quality & different chocolate
eating experience.
One of the key properties that Cadbury 5 Star was
associated with was its classic Gold colour. And through
the passage of time, this was one property that both, the
brand and the consumer stuck to as a valuable
association.
More recently, to give consumers another reason to come
into the Cadbury 5 Star fold, Cadbury 5 Star Crunchy was
launched. The same delicious Cadbury 5 Star was now
available with a dash of rice crispies.
Perk
Cadbury launched Perk in 1996. With its light chocolate
and wafer construct, Cadbury Perk targeted the casual
snacking space that was dominated primarily by chips &
wafers.
With the rise of more value-for-money brands in the
wafer chocolate segment, Cadbury Perk unveiled two new
offerings - Perk XL and XXL. In 2004, with an added dose
of 'Real Cadbury Dairy Milk' and an 'improved wafer', Perk
became even more irresistible.
Celebrations
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Cadbury Celebrations was aimed at replacing traditional
gifting options like Mithai and dry- fruits during festive
seasons.
Cadbury Celebrations is available in several assortments:
An assortment of chocolates like 5 Star, Perk, Gems,
Dairy Milk and Nutties and rich dry fruits enrobed in
Cadbury dairy milk chocolate in 5 variants, Almond magic,
raisin magic, cashew magic, nut butterscotch and
caramels.
The super premium Celebrations Rich Dry Fruit Collection
which is a festive offering is an exotic range of chocolate
covered dry fruits and nuts in various flavors and the
premium dark chocolate range which is exotic dark
chocolate in luscious flavors.
Temptation
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Cadbury Temptations is a range of delicious premium
chocolate in five flavors variants - Roast Almond Coffee,
Honey Apricot, Mint Crunch, Black Forest and Old Jamaica.
RESEARCH METHODOLOGY
Survey design
The study is a cross sectional study because the data
were collected at a single point of time. For the purpose of
present study a related sample of population was selected
on the basis of convenience.
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A sample of 100 people was taken on the basis of
convenience. The actual consumers were contacted on the
basis of random sampling.
Research Period
Research work carried for 4 weeks (1 month).
Research Instrument
This work is carried out through self-administered
questionnaires. The questions included were open ended,
dichotomous and offered multiple choices.
Data Collection
The data, which is collected for the purpose of study, is
divided into 2 bases:
Primary Source: The primary data comprises
information survey of “Comparative study of
consumer behavior towards Nestle and Cadbury
chocolates”. The data has been collected directly
from respondent with the help of structured
questionnaires.
Secondary Source: The secondary data was
collected from internet, references from library.
Data Analysis
Interpretation
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Different Age Groups
respondents
Interpretation
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Preference according to age groups
Interpretation
According to the above analysis it is concluded that people
of different age groups prefer mostly Cadbury brand of
chocolate while Nestle brand is least preferred by the age
group between 10-20. People of age group above 30
equally like to have both brands.
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Brand preference
Chocolate brands
Interpretation
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Purchase of Cadbury Chocolates
Cadbury Chocolates
Sub Brands No. of respondents
Dairy Milk 69
5 Star 64
Perk 61
Celebrations 49
Temptations 41
Interpretation
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Cadbury while Temptation is least purchased by the
people.
Nestle Chocolates
Sub Brands No. of respondents
Kit Kat 17
Munch 19
Milky Bar 18
Bar One 16
Milk Chocolates 11
Interpretation
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surveying we have found that many people are not aware
of Milk Chocolate.
Interpretation
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Preference of Sub Brands of Cadbury Chocolates
Cadbury Chocolates
Sub Grand total Average Ranks
Brands of (Grand
Preference total/No. of
respondents)
Dairy Milk 315 4.3 1
5 Star 220 3 2
Perk 176 2.4 3
Celebrations 136 1.86 4
Temptation 91 1.24 5
Interpretation
According to the above analysis it is concluded that in Cadbury
Brand, Dairy milk is the most preferred sub-brand as it is ranked
first by the respondents. While Temptation is the least preferred
sub-brand of Cadbury chocolates.
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Influencing Factors during purchase of Cadbury Chocolates
Interpretation
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Factors Grand Total Average Rank
Flavor/Taste 100 4.5 1
Price 60 2.72 5
Quality 84 3.82 2
Packaging 67 3.04 9
Form 70 3.18 8
Brand 83 3.77 3
Image 82 3.73 4
Color 73 3.32 7
Shape 55 2.5 10
Quantity 80 3.64 6
Interpretation
Interpretation
According to the above analysis it is concluded that on an
average people are most satisfied with the flavor/taste of
a chocolate followed by quality and brand. It is surprising
to know that although people are satisfied with quality but
unsatisfied with the quantity and image.
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Factors Grand Total Average Rank
Flavor/Taste 93 4.2 1
Price 68 3.09 8
Quality 85 3.86 2
Packaging 66 3 10
Form 68 3.09 8
Brand 76 3.45 5
Image 81 3.68 3
Color 73 3.32 6
Shape 77 3.5 4
Quantity 73 3.32 6
Form Preference
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Interpretation
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Interpretation
Promotional Offers
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Interpretation
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Interpretation
According to the above analysis it is concluded that
Advertisement is the best measure to attract customers to
purchase more. Its impact is much more than other
factors. While friends and relatives and brand
ambassadors also play a significant role in this regard.
Media of Advertisement
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Interpretation
Frequency of Consumption
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Interpretation
Reasonable Price
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Interpretation
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Interpretation
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Interpretation
All the consumers why they continue to buy the old brand
gave various important reasons. The most important
reasons given by the consumers were:
Taste/Flavor.
Brand.
Image.
Quality.
Packaging.
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FINDINGS
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Advertising Research: Under this I have concluded that
whether the advertisement appeals the consumers or
not. This also includes evaluating and selecting the
proper media-mix and measuring advertising
effectiveness.
CONCLUSION
quality and image and due to its hard form. Some people
pack.
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SUGGESTIONS & RECOMMENDATIONS
television only.
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People are unsatisfied with the price and quantity of
regard also.
BIBLIOGRAPHY
www.cadburyindia.com
www.nestle.com
www.aphrodite-chocolates.co.uk/history_chocolate.htm
www.google.com
www.cadbury.co.nz/carnival/index.htm
www.packaging-technology.com.../cadbury4.html
www.chocolatereview.co.uk
www.wikipedia.org
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ANNEXURE
QUESTIONNAIRE
1. Do you eat chocolate?
Yes No
Cadbury Nestle
Cadbury Nestle
5 Star Munch
Cadbury Nestle
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Dairy Milk Kit Kat
5 Star Munch
6. How much are you satisfied with the following factors in your
preferred Chocolate? (Tick in the desired column).
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7. Which form of a chocolate do you like?
Hard Nutties
Crunchy Chew
8. What pack do you purchase?
Advertisement
Attractive Display
Doctors Advice
Brand Ambassadors
Ingredients
Hoarding Display
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12. How frequently do you purchase chocolates?
Weekly Monthly
Quarterly
20.30 Above 30
14. If your preferred brand is not available for repeat purchase then
what will you do?
15. If another brand of the same product appears in the market, will you
prefer to stop buying this brand and buy the new brand?
16. If you don’t like to change to the new brand, then what are the
reasons for continuing to purchase the old brand?
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