Ch apter 1

INTRODUCTION
1.1 INTRODUCTION
Maruti Suzuki ltd Kohima. is a leading manufacturer of four wheeler in Kohima Born
in 1993 and established in Kohima in April 2018 with the mission to motoriseKohima
Nagaland. Maruti was a joint venture between government of India and Suzuki motor
corporation , Japan. It is quickly growing into the largest compact car making company
of India and remained so till 2004. The company started with Suzuki holding the minor
stake of the Company while government of India holding the major stake.

Maruti Suzuki India Limited (MSIL), a subsidiary of Suzuki Motor Corporation, Japan, is
India‟s largest passenger car maker. Maruti Suzuki is credited with having ushered in the
automobile revolution in the country. The Company is engaged in the business of
manufacturing and sale of passenger vehicles in India. Making a small beginning with the
iconic Maruti 800 car, Maruti Suzuki today has a vast portfolio of 16 car models with
over 150 variants. Maruti Suzuki‟s product range extends from entry level small cars like
Alto 800, Alto K10 to the luxury sedan Ciaz. Other activities include facilitation of pre-
owned car sales fleet management, car financing. The Company has manufacturing
facilities in Gurgaon and Manesar in Haryana and a state of the art R&D centre in
Rohtak, Haryana.

The Company, formerly known as Maruti Udyog Limited, was incorporated as a joint
venture between the Government of India and Suzuki Motor Corporation, Japan in
February, 1981. Presently, Suzuki Motor Corporation owns equity of 56.2%. The
Company‟s shares are traded on the National Stock Exchange (NSE) and the Bombay
Stock Exchange (BSE). Maruti was also involved in various businesses like
manufacturing, sales and purchasing of motor vehicles and parts of automobiles. Other
activities of Maruti were facilitation of pre-owned car sales, fleet management and car
financing. They have seven subsidiary companies in India are Insurance Business Agency
Ltd, Maruti Insurance Distribution Services Ltd, Maruti Insurance agency Solution Ltd,

1
Maruti Insurance Agency Network Ltd, Maruti Insurance Agency services Ltd, Maruti
Insurance Agency Logistics Ltd. All these were affianced with promotion and selling
motor insurance policies to motorcycle owners and the seventh one True Value Solution
Ltd were in business of sales of certified pre-owned motorcycles under the brand „Maruti
True Value‟. They have four manufacturing units in different areas in Haryana state. The
first commercial car from the joint venture company was launched in 1983 called Maruti
800 which was very popular. In 1984 they launched Maruti Omni which fits one full size
family. In 1985 they introduced Maruti Suzuki Gypsy. In 1997 company exposed to
foreign market and imported 500 cars to Hungary. In 1990 they launched three box cars
with 1000cc engine; this was the major transformation in the company. In 1992 Suzuki
Motor Corporation increased its share value to 50% in Maruti. Later year they launched
with Maruti Zen and in 1994 they introduced Maruti Esteem into the market.

Maruti has inaugurated its second plant in 1995. In 1997, Maruti started Maruti Service
Master as model workshop to take care of its sales in India. In 2002, Suzuki Motor
Corporation increased the share in Maruti to 54.2%. By 2002 they established 10 finance
companies in which 8 of them were finance companies and two were joint ventures. They
started a new business strategy for its purchase, sales and trade of old cards is Maruti
True Value. With the first worlds strategic model with the help of Suzuki Motor
Corporation they launched „the SWIFT‟ in 2005.

2
 1:2 Review of literature
Agarwal, Nidhi (2015) The study focus on the comparative financial performance of
Maruti Suzuki and Tata motors ltd . The financial data and information required for the
study are drawn from the various annual report of the companies.

The liquidity and leverage analysis of both the firms are done to analyse the leverage
position four ratios are considered namely , capital gearing, debt-equity, total debt and
proprietary ratios. The result show that Tata motors ltd has to increase the portion of
proprietors fund in business to improve long term solvency position.

Chacko and Selvaraj : concluded that there may be a number of factors which are
responsible for the changing purchase preference of the consumer in four-wheelers.
Among those variables - safety, maintenance, mileage, easy mode of financing and easy
driving are found to be pointed influencing buying preference of consumers. With the
rapid and consistent growth in the price of the fuel consumers are more conscious about
mileage. So they highly prefer mileage while buying a car. This study found that
consumers also prefer easy mode of financing a car. With the growing competition in
automobile sector, companies are providing easy financing facility to grab maximum of
consumers. This allows consumers from a middle income group to conveniently own a
car by giving easy installments which is also forcing consumers to buy a car. Lastly, it
was found that consumers also prefer model while purchasing a car.

Mishra : observed that mostly, Tata customers purchased cars on loan and using them for
personal purpose. It is also seen that mostly people recommend to their friends and
relatives who have car, to adopt preventive maintenance of car from authorized dealer
only once it completes one year and up to five years. In terms of level of customer
satisfaction, it was found that the customers are mostly satisfied with price, design,
safety, mileage, interior space, status brand name, comfort level, spares part and after-
sale service. Finding also indicates that the most influencing factor for customer
satisfaction in the case of Tata Motors were price, mileage and interior space. Talking of

3
competitiveness among cars is concern it is seen that customer mostly prefers Maruti car
as more loyal than Tata Motors.

1:3 objective of the study/scope

The study is based on Maruti arena ltd company Kohima Nagaland . The interest of the
various groups related to a firm is affected by the financial performance of the firm. So, it
is much of significance to analyse the financial performance of the company. The study
focus on the overall financial performance and position of the company. The study gives
some information about the financial growth of the company and it also displays the
firm‟s stability.

Maruti Suzuki Limited is a publicly listed automaker in nagaland. It is a leading four-

wheeler automobile manufacturer in state. Suzuki Motor Corporation of Japan holds a
majority stake in the company. It was the first company in India to mass-produce and sell
more than a million cars. It is largely credited for having brought in an automobile
revolution to India. It is the market leader in India and as well as on Nagaland. On 17
September 2007, Maruti Udyog was renamed Maruti Suzuki India Limited. The company
headquarter is in Gurgaon, Haryana (near Delhi).

The old logo of Maruti Suzuki India Limited. Later the logo of Suzuki Motor Corp. was
also added to it. Maruti Suzuki is one of India‟s leading automobile manufacturers and
the market leader in the car segment, both in terms of volume of vehicles sold and
revenue earned. Until recently, 18.28% of the company was owned by the Indian
government, and 54.2% by Suzuki of Japan. The Indian government held an initial public
offering of 25% of the company in June 2003. As of 10 May 2007, Govt. of India sold its
complete share to Indian financial institutions. With this, Govt. of India no longer has
stake in Maruti Udyog.

Maruti Udyog Limited (MUL) was established in February 1981, though the actual
production commenced in 1983 with the Maruti 800, based on the Suzuki Alto kei car
which at the time was the only modern car available in India, its‟ only competitors- the

4
Hindustan Ambassador and Premier Padmini were both around 25 years out of date at
that point. Through 2004, Maruti has produced over 5 Million vehicles. Marutis are sold
in Nagaland and India and various several other countries, depending upon export orders.
Models similar to Marutis (but not manufactured by Maruti Udyog) are sold by Suzuki
and manufactured in Pakistan and other South Asian countries.

The company annually exports more than 50,000 cars and has an extremely large
domestic market in India selling over 730,000 cars annually. Maruti 800, till 2004, was
the India‟s largest selling compact car ever since it was launched in 1983. More than a
million units of this car have been sold worldwide so far. Currently, Maruti Alto tops the
sales charts and Maruti Swift is the largest selling in A2 segment.

Due to the large number of Maruti 800s sold in the Nagaland, the term “Maruti” is
commonly used to refer to this compact car model. Till recently the term “Maruti”, in
popular Indian culture, was associated to the Maruti 800 model.

Maruti Suzuki India Limited, a subsidiary of Suzuki Motor Corporation of Japan, has
been the leader of the Indian car market for over two decades.

Its manufacturing facilities are located at two facilities Gurgaon and Manesar south of
New Delhi. Maruti‟s Gurgaon facility has an installed capacity of 350,000 units per
annum. The Manesar facilities, launched in February 2007 comprise a vehicle assembly
plant with a capacity of 100,000 units per year and a Diesel Engine plant with an annual
capacity of 100,000 engines and transmissions. Manesar and Gurgaon facilities have a
combined capability to produce over 700,000 units annually.

More than half the cars sold in India as well as in nagaland are Maruti cars. The company
is a subsidiary of Suzuki Motor Corporation, Japan, which owns 54.2 per cent of Maruti.
The rest is owned by the public and financial institutions. It is listed on the Bombay
Stock Exchange and National Stock Exchange in India.

5
During 2007-08, Maruti Suzuki sold 764,842 cars, of which 53,024 were exported. In all,
over six million Maruti cars are on Indian roads since the first car was rolled out on 14
December 1983.

Maruti Suzuki offers 15 models, Maruti 800, Omni,Esteem, Baleno, Alto, Versa, Ritz,
Gypsy, A Star, Wagon R, Zen Estilo, Swift, Swift Dzire, SX4, and Grand Vitara. Swift,
Swift dzire, A star and SX4 are maufactured in Manesar, Grand Vitara is imported from
Japan as a completely built unit (CBU), remaining all models are manufactured in Maruti
Suzuki‟s Gurgaon Plant.

Suzuki Motor Corporation, the parent company, is a global leader in mini and compact
cars for three decades. Suzuki‟s technical superiority lies in its ability to pack power and
performance into a compact, lightweight engine that is clean and fuel efficient.

Maruti is clearly an “employer of choice” for automotive engineers and young managers
from across the country. Nearly 75,000 people are employed directly by Maruti and its
partners.

The company vouches for customer satisfaction. For its sincere efforts it has been rated
(by customers)first in customer satisfaction among all car makers in India for ten years in
a row in annual survey by J D Power Asia Pacific.

Maruti Suzuki was born as a government company, with Suzuki as a minor partner to
make a people‟s car for middle class India. Over the years, the product range has
widened, ownership has changed hands and the customer has evolved. What remains
unchanged, then and now, is Maruti‟s mission to motorise India.

„To Munsiyari on a Maruti 800‟, Uttarakhand Himalayas Maruti Suzuki plant in Gurgaon

THE FOLLOWING SPECIFIC OBJECTIVE HAVE FRAMED FOR THE STUDY:

• To study the financial performance of Maruti Suzuki India ltd over a period of five
years (2016-2017to 2020-2021)
• To evaluate financial position of the company in term of solvency, profitability,liquidity
and efficiency.
• To estimate the trend in sales ana profit of the firm.

6
1.4 PRODUCT PROFILE

Mod el Prod u ction I mage Ou tlet

1999–
Wagon R Arena
present

2000–
Alto Arena
present

2005–
Swift Arena
present

2012–
Ertiga Arena
present

2014–
Celerio Arena
present

2014–
Ciaz NEXA
present

7
 2015–
Baleno NEXA
present

2015–
S-Cross NEXA
present

Vitara 2016–
Arena
Brezza present

2017–
Dzire Arena
present

2017–
Ignis NEXA
present

2019–
XL6 NEXA
present

2019–
S-Presso Arena
present

8
Maruti Suzuki is the leading car manufacturer in Nagaland as well in India. Started of as
a semi-government company, Maruti Suzuki has gained a lot of trust amongst Indian car
buyers. It sells the highest number of cars and also has the largest sales and service
network. Maruti is the leader in small cars segment. In fact, it even has the largest
offering in hatchbacks for the Indian car market. This is collaboration between, the Indian
company Maruti and Japanese technology partner is Suzuki. The company was earlier
called as Maruti Udyog Private Limited. The company had a major market share of the
Indian car market, until several new car brands made it. However, it continues to
dominate the Indian car market.

1:5 Research questions

• To understand the customer‟s expectations

• To identify problems areas in serving the customer‟s

• To measure the customer satisfaction

Customer expectations ÷

Buyers from their expectations from past buying experience,

Friends and associates , advise and marketing person , promotion campaign and
competitor information and promises.

• To identify problems areas in serving the customer‟s†

Before creating tools to measure the level of satisfaction ,

It is important to develop a clear understanding of what

Exactly the customer‟s wants. One need to know what

The customer‟s expect from the product and service provided.

• To measure the customer‟s satisfaction

9
We believe that that cus tomer which offers will deliver the most value . Customer are
value Maximizer, within the bound of search cost and limited knowledge , mobility and
income. They from an expectation of value and act upon it .

Whether or not the offer lives up to expectations effect both satisfaction repurchase
probability.

1.6 RESEARCH METHOD

SOURCE OF DATA

SECONDARY DATA are used in this study , which were collected from various
websites. Variable pertaining to behaviour of liquidity , leverage and profitability were
collected from the balances sheet and profit and loss account of maruti Suzuki Indian
limited company for a periods of year 2021

The study period of maruti Suzuki showroom in Nagaland

The study cover a period of three years (2018 to 2021)

Frame work of analysis

Analyzing the performances of a company can be done through a careful and critical
analysis of financial statements . the two important financial statements are “balance
sheet “and profit and loss account . it indicates the operating results and financial position
of the concern , therefore by analyzing and interoperating the statements , performances
can be appraised . in the light of the above in this study various financial performances
and position have been used to examine the objectives of the study . trend analysis is used
to analyse collected data .

Time allocation

The time allocation for this study was two months . the time was sufficient enough for
the complete study.

10
 Ch ap ter .2
DATA ANALYSIS AND INTERPRETATION
2.1: Brief history about the company.
In April 2018 , The seyie auto open a new showroom in Kohima. The production of
Maruti 800 marked the beginning of revolution in India automobile industry. It bought in
the latest technology of that time more fuel efficiency and lower price that lead to
creation of huge market for all car segment as the Indian , A number of auxiliary car parts
making unit were set up as more can manufacture realize it was more cost effective to
make their car parts in India rather then

Improving them .

Profile of the company

Maruti on strong foundation

• Production capacity

• sales network

• Product portfolio

• Research and development

Capital expenditure supporting the four pillars.

Maruti Suzuki Kohima ltd . Is a leading four wheeler automobile manufacturing in

Kohima Nagaland.

Maruti Udyog Limited was founded by the government of India on 24 February

1981, only to merge with the Japanese automobile company Suzuki in October 1982. The
first manufacturing factory of Maruti was established in Gurugram, Haryana, in the same
year.

Maruti Suzuki has two manufacturing facilities in India, and one wholly-owned
subsidiary Suzuki Motor Gujarat's manufacturing complex which supplies its entire
production to Maruti Suzuki. All manufacturing facilities have a combined production

11
capacity of 2,250,000 vehicles annually (1.5 million from Maruti Suzuki's two plants and
750,000 from Suzuki Motor Gujarat). The Gurgaon manufacturing facility has three fully
integrated manufacturing plants and is spread over 300 acres (1.2 km2).[21] The Gurgaon
facilities also manufacture 240,000 K-Series engines annually. The Gurgaon facility
manufactures the Alto 800, WagonR, Ertiga, XL6, S-Cross, Vitara
Brezza, Ignis and Eeco. The Gurgaon facility also assembles the Jimny starting from
January 2021 solely for export markets. It was reported the Indian-assembled Jimny will
be exported to African markets and countries in the Middle East.

2:2. Prod u ct ran ge of th e comp an y in clu d es .

It offer full range of cars– from entry level Maruti 800 & Alto to stylish hatchback Ritz,
A star, Swift, Wagon R, Estillo and sedans DZire, SX4 and Sports Utility vehicle Grand
Vitara.
Maruti Alto 800
Omni
Gypsy
Zen Estilo
Wagon R
Versa
A– Star
Ritz
SX4
Dzire
Grand Vitara
Ertiga
Celerio

Miles ton es :
2014 : Maruti Suzuki announces global debut of „Celerio‟ with revolutionary Auto Gear
Shift

12
2013 : Maruti Suzuki introduces stylish Stingray
2012 :India's favourite car Maruti Suzuki Alto crosses the 20 Lakh sales mark
2011 : Maruti Suzuki India unveiled its much awaited sportier and stylish car, the all new
'Swift'.
2011 : On march 15, Maruti Suzuki India rolled out its 1 Crore (ten millionth) car.The
historic 1 Crore car, a Metallic Breeze Blue coloured WagonR VXi (Chassis No 243899)
rolled out from the Company's Gurgaon plant.
2010 : Maruti Suzuki has been ranked India's most Trusted Brand in Automobile Sector
by India's leading Business newspaper The Economic Times.
2009 – MSIL adopts voluntary fuel disclosure.First shipment of A–star leaves Mundra
Port–jan 10.A–star bags,Zigwheels”car of the year award”A–star rated best small car of
the year–autocar–UTVi.
2008 – World Premiere of concept A–star at 9th Auto Expo, New Delhi.
2007 – Swift diesel launched.New car plant and the diesel engine facility commences
operations during 2006–07 at manesar,Haryana.SX4–Luxury Sedan Launched with the
tag line “Men are black”.Maruti launches Grand Vitara.
2006 –J.D.Power Survey award for the sixth year.MSIL has changed its EMS from ISO
14001:1996 version to ISO 14001:2004 version w.e.f.1st july
2005 – MSIL was re–certified in 2005 as per ISO 14001:2004 standards.
2004 – A new esteem launched –second successful facelift by maruti engineers.
2003 – Maruti gets listed on BSE and NSE.IPO(issue oversubscribed 11.2 times)New zen
launched–first facelift by maruti engineers.
2002 – Divestment –Suzuki Motor Corporation(SMC)acquires majority stake in
MUL.Maruti Finance & Insurance launched.
2001 – Turn around with profits Rs104.5 crore.Four new business–True
value,Insurance,Finance.Maruti Versa launched.Maruti True Value launched.
2000 – Maruti alto launched.First car company in India to launch call centre.IDTR
launched jointly with the Delhi government to promote safe driving habits.

13
2.3 .financial performances of the company

Parameters MAR'21 MAR'20 MAR'19 MAR'18

(₹ Cr.) (₹ Cr.) (₹ Cr.) (₹ Cr.)

EQUI TY AND
LI ABI LI TI ES

Share Capital 151.00 151.00 151.00 151.00

Share Warrants &

Outstandings

Shareholder's Funds 41,757.30 36,431.10 29,884.20 23,704.20

Lon g-Term
0.00 0.00 0.00 0.00
Borrowin gs

Secured Loans 0.00 0.00 0.00 0.00

Unsecured Loans 0.00 0.00 0.00 144.80

Deferred Tax Assets /

558.90 466.20 194.30 481.00
Liabilities

Other Long Term

1,585.30 1,105.00 807.50 105.40
Liabilities

Long Term Trade

0.00 0.00 0.00 0.00
Payables

Long Term Provisions 26.50 21.90 14.80 292.60

Tota l Non -Cu rren t

2,170.70 1,593.10 1,016.60 1,023.80
Liab ilities

14
Trade Payables 10,497.00 8,367.30 7,407.30 5,418.10

Cu rren t Liab ilities

Other Current
3,420.20 3,127.80 2,360.00 2,007.40
Liabilities

Short Term Borrowings 110.80 483.60 77.40 35.40

Short Term Provisions 1,414.10 1,247.70 1,194.50 10,378.30

Tota l Cu rren t
15,442.10 13,226.40 11,039.20 17,839.20
Liab ilities

Tota l Liab ilities 59,370.10 51,250.60 41,940.00 42,567.20

Non -Cu rren t As s ets 0.00 0.00 0.00 0.00

AS S ETS

Gross Block 21,423.90 18,659.50 15,321.80 26,461.70

Less: Accumulated
8,064.90 5,366.80 2,811.80 14,202.40
Depreciation

Less: Impairment of
0.00 0.00 0.00 0.00
Assets

Net Block 13,359.00 13,292.70 12,510.00 12,259.30

Lease Adjustment A/c 0.00 0.00 0.00 0.00

Capital Work in
2,125.90 1,252.30 1,006.90 1,882.80
Progress

15
Intangible assets under
0.00 0.00 0.00 0.00
development

Pre-operative Expenses
0.00 0.00 0.00 0.00
pending

Assets in transit 0.00 0.00 0.00 0.00

Non Current
34,072.90 26,302.20 18,875.40 9,817.60
Investments

Long Term Loans &

689.90 428.40 534.90 1,349.30
Advances

Other Non Current

1,201.00 1,198.80 1,166.80 44.10
Assets

Tota l Non -Cu rren t

51,448.70 42,474.40 34,094.00 25,353.10
As s ets

Total Reserves 41,606.30 36,280.10 29,733.20 23,553.20

Cu rren t As s ets Loan s

& A d van ces

Currents Investments 1,217.30 2,178.80 1,056.80 2,996.40

Inventories 3,160.80 3,262.20 3,132.10 2,685.90

Cash and Bank 71.10 13.80 39.10 18.30

Other Current Assets 179.10 175.70 234.90 253.00

Short Term Loans and

1,831.30 1,946.50 2,060.90 10,190.70
Advances

16
Tota l Cu rren t As s ets 7,921.40 8,776.20 7,846.00 17,214.10

Net Current Assets

(Including Current -7,520.70 -4,450.20 -3,193.20 -625.10
Investments)

Total Current Assets

Excluding Current 6,704.10 6,597.40 6,789.20 14,217.70
Investments

Miscellaneous
Expenses not written 0.00 0.00 0.00 0.00
off

Tota l As s ets 59,370.10 51,250.60 41,940.00 42,567.20

Contingent Liabilities 9,683.80 9,855.50 8,513.80 8,131.20

Total Debt 110.80 483.60 230.90 515.60

Book Value (in ₹ ) 1,382.69 0.00 989.54 784.91

Adjusted Book Value

1,382.69 0.00 989.54 784.91
(in ₹ )

17
 Sales

1st Qtr
2nd Qtr
3rd Qtr
4th Qtr

Non Promoter

I n s t itu tion s

Mutual Funds / UTI 1,74,31,808 5.77

FI/Bank/Insurance 2,24,81,441 7.44

Govt 0 0.00

FII 0 0.00

Other 6,79,47,990 22.50

Tota l I n s titu tion s 10,78,61,239 35.71

Non -I n s titu tion

Bodies Corporate 77,47,074 2.56

Individuals (upto Rs. 1 lakh) 1,31,16,616 4.34

Individuals (in excess of Rs. 1 lakh) 1,65,710 0.05

18
NRIs/OCBs 7,28,805 0.24

Others 1,59,54,502 5.29

Tota l Non -I n s titu tion 2,44,30,381 8.09

Tota l Non Promoter 13,22,91,620 43.79

Depos itory Receip ts 0 0.00

Tota l 30,20,80,060 100.00

Description Percent of Share (%)

Promoters 54.21

Individuals 2.35

Institutions 15.80

FII 21.45

Govt. 0.00

Others 6.19

19
 Sales

1st Qtr
2nd Qtr
3rd Qtr
4th Qtr

Parameter MAR'21 MAR'20 Change %

(₹ Cr.) (₹ Cr.)

Net Profit Before Taxes 11,003.40 9,960.30 10.47%

Adjustments for Expenses & Provisions 1,030.80 446.40 130.91%

Adjustments for Liabilities & Assets 2,805.80 2,194.00 27.89%

Cash Flow from operating activities 11,785.00 10,279.30 14.65%

Cash Flow from investing activities -8,282.10 -9,177.90 9.76%

-
Cash Flow from financing activities -3,446.00 -1,129.30
205.14%

Effect of exchange fluctuation on translation

0.00 0.00 0.00%
reserve

Net increase/(decrease) in cash and cash

56.90 -27.90 303.94%
equivalents

Opening Cash & Cash Equivalents 13.00 38.40 -66.15%

20
Cash & Cash Equivalent on Amalgamation / -
0.00 2.50
Take over / Merger 100.00%

Cash & Cash Equivalent of Subsidiaries under

0.00 0.00 0.00%
liquidations

Translation adjustment on reserves / op cash

0.00 0.00 0.00%
balalces frgn subsidiaries

Effect of Foreign Exchange Fluctuations 0.00 0.00 0.00%

Closing Cash & Cash Equivalent 69.90 13.00 437.69%

Financial performance analysis is the process of determining the operation and financial
characteristics of a firm from accounting and financial statements. The goal of such an
analysis is to determine the efficiency and performance of the firm management as
reflected in the financial records and reports .

• assessing the short term and long term solvency,

• assessing the liquidity and profitability

• identifying the efficiency of financial performance

MA RUTI S UZUKI S h are Price Performan ce

Over the last one year, MARUTI SUZUKI share price has moved up from Rs 6,881.4 to
Rs 7,743.0, registering a gain of Rs 861.7 or around 12.5%.
Meanwhile, the S&P BSE AUTO Index is trading at Rs 21,046.5 (up 0.1%). Over the last
one year it has moved up from 17,493.1 to 21,046.5, a gain of 3,553 points (up 20.3%).
Overall, the S&P BSE SENSEX is up 11.7% over the year.

21
2.4 PERCENTAGE ANALYSIS.

Table 2.4: Gender of the respondents

S NO Particulars NO. OF Respondents Percentage

1 Male 76 58.8
2 Female 51 40.2
3 Other 0 0.00
TOTAL 127 100.00

Source: Primary data

GENDER
70 58.8
60
50 40.2
40
30
20
10 0
0
Male Female Other

Chart 2.4: Gender of the respondents.

Interpretation
From the above tables it is interpreted that the number of male respondent is 58.8 % and
female respondent is 40.2%
Inference
Majority (58.8 %) of the respondents are Male

22
Table 2.5: Age of the respondents.

S NO Particulars NO. OF Respondents Percentage

1 18 to 27 123 96.8
2 28 to 35 4 3.2
3 35 to 45 0 0

TOTAL 127 100.00

Source: Primary data

AGE
120

100
96.8
80

60

40

20
3.2 0
0
18 to 27 28 to 35 35 to 45

Chart 2.5 : Age of the respondents.

Interpretation
From the above table it is interpreted that the number of respondents between 18 to27
age of respondents are 96.8%, between 27 to 35 age of respondents are 3.2%, between
35to 45age of respondents are 0.
Inference
Majority (96.8) of the respondents are age between 18 to 27 years
[;;l.i6’[
/b0bibnj8i=b7uy6p0-y0vvvvvt ;p.lyo907/

23
Table 2.6: Educational Qualification of the respondents.

S.NO Particulars NO. OF Respondents Percentage

1 SSLC 0 0
2 HSC 12 9.5
3 UG 100 78.7
4 PG 15 11.8
TOTAL 127 100.00

Source : Primary data

EDUCATION
90
78.7
80
70
60
50
40
30

20 11.8
10 9.5
0
0
SSLC HSC UG PG

Chart 2.6: Qualification of the respondents.

Interpretation
From the above table it is interpreted that the number of respondents SSLC is 0, HSC
is 9.5 %, UG is 78.7%, PG is 11.8%.

Inference
Majority (78.7%) of the respondents are UG.

24
Table 2.7: Model in Maruthi Suzuki of the respondents.

S NO Particulars NO. OF Respondents Percentage

1 Alto 8 18 14.2

2 Ertiga 19 14.9

3 Shift 90 70.9

TOTAL 127 100

Source : Primary data

MODEL IN MARUTI SUZUKI

80
70.9
70

60

50

40

30

20 14.2 14.9

10

0
Alto 8 Ertiga Shift

Chart 2.7 : Model in Maruthi Suzuki of the respondent.

Interpretation
From the above table it is interpreted that the number of respondents Alto is 14.2, Ertiga
is 14.9 %, Shift is 70.9 %.

Inference
Majority ( 70.9%) of the respondents are Shift .

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Table 2.8 : Variant purchase car in Maruthi Suzuki of the
respondents.

S NO Particulars NO. OF Respondents Percentage

1 Gas 14 11.2

2 Diesal 65 51.1

3 Petrol 48 37.7

TOTAL 127 100.00

Source : Primary data

VARIENT PURCHASE IN MARUTI

SUZUKI
60

50
51.1
40

30 37.7

20

10
11.2
0
Gas Diesal Petrol

Chart 2.8 :Variant purchase car in Maruthi Suzuki of the

respondents.
Interpretation
From the above table it is interpreted that the number of respondents Gas is 11.2
%,Diesal is 51.1%,Petrol is37.7 %.

Inference
Majority (51.1%) of the respondents are Diesal .

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Table 2.9 :Favorite car in Maruthi Suzuki of the respondents.

S NO Particulars NO. OF Respondents Percentage

1 A Star 9 7.1

2 Ertiga 24 18.8

3 Shift 71 55.9

4 Alto 23 18.2

TOTAL 127 100.00

Source : Primary data

Favorite car in Maruthi Suzuki

60
50 55.9
40
30
20
18.8 18.2
10
7.1
0
A Star Ertiga Shift Alto

Chart 2.9 :Favorite car in Maruthi Suzuki of the respondents.

Interpretation
From the above table it is interpreted that the number of respondents A Star is 7.1 ,
Ertiga is 18.8 %,Shift is 55.9%, Alto is18.2 %.

Inference
Majority (55.9%) of the respondents are Shift.

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 C h ap ter 3
CONCLUSION

From the Research study , it is clear that it is one of the leading automobile company in
Nagaland . An attempt had been made in the present study to investigate the financial
performance of Maruti Suzuki during the period of five years

The financial performance plays a significant role in the successful function of a firm

Even though Maruti Suzuki continues to dominate the scale chart passenger vehicles in
the country. The Indian government push for electronic mobility.

As well as the hike prices is also expected to adversely impact the sale of internal
combustion engine based vehic
The result of the study reveals that the customers are influenced by the factors like price,
fuel efficiency and after-sales services of the company. The customers are satisfied with
product features of the small cars manufactured by the company, but they are not
satisfied with fuel efficiency, maintenance cost, delivery time, free services, price of the
car, spare parts price and after sales services of the company. The study also reveals that
the major problems of the customers are high price of the car, high price spare parts and
high maintenance cost in the study area

3.1 .BRIEF INTRODUCTION OF THE STUDY

Performance of a company measured in financial terms , the success of the firm depends
on How it is perceived by and react to the external economic markets. The field of
managing finance Is much more complicated and faster faces today . financial manager
need to know how effective decision can be made and ineffective one be avoided. The
present study is concerned with financial analysis of Maruti Suzuki limited for a period of
three years during 2018-2021. This chapter optimizes the major findings, suggestions and
conclusions for efficient utilisation with respect to Maruti Suzuki ltd company.

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3.2 Findings
1 The study found that Maruti Suzuki has performed better and leads in the liquidity ratio
analysis.

2. Total Revenue increase year after during the period of study. Trend reveals an
increase from 100% of 2019 to 171.54% of 2020

. 3. Trend reveals even total expenditure value also increases during the study period.

4. Profit valuation keeps on fluctuating year by year during the study period

. 5. The study observed that net worth of the company also improved year after year .

6 Maruti Suzuki had also increased their overall production by 10.7% with a highest
share of 107.3% of utility vehicle.

7 The profit of the company declined by 8.5% in passenger vehicles export owing to
weakness in global market, protection in some markets and devaluation of most
currencies with respect to the US Dollar

. 8. Maruti Suzuki grasp 50% market share in passenger vehicle segment .

9. From the study of net sales, it can be seen that there is a continuous increase in sales .

10. The study shows the Debt-equity Ratio balanced in the ratio of 100% all the year.

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 BIBLIOGRAPHY:

http://economictimes.indiatimes.com/maruti-suzuki-india-ltd/
infocompanyhistory/companyid-11890.cms
http://www.marutisuzuki.com/company-profile.aspx#
http://en.wikipedia.org/wiki/Timeline_of_Maruti_Suzuki#Timeline
Maruti 11 Suzuki India Limited BIBLIOGRAPHY
http://www.marutisuzuki.com/company profile.aspx#
http://en.wikipedia.org/wiki/timelineofmarutisuzuki#timeline
http://economictimes.indiatimes.com/maruti-suzuki-
india-ltd/infocopanyhistory/companyid-11890.cms
Information gathered from the maruti Suzuki manager

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