KPI Examples - Sales
KPI Examples - Sales
KPI Examples - Sales
In today's ultra competitive business landscape, it's essential that your sales team has an objective
view of their performance. The days of relying on "gut feel" are long gone, and maintaining a
competitive edge is about cultivating a data driven culture. At the center of that culture is the need
to monitor relevant and actionable sales KPIs and metrics.
Knowing which KPIs are important for your sales team can be difficult, which is why we've put
together this list of KPIs. Check out the top 10 sales KPIs and metrics our customers use.
4. Sales Per Rep. This sales metric measures the ability of each
of your sales reps to generate revenue for your organization. The
most important part in formulating this metric is establishing a
baseline. This baseline should account for differences between
reps like seniority, location (in office or on the road), and products
sold. It's also worth noting that sales teams are by nature
competitive, so providing ubiquitous access to this metric may
provide incentive to your reps and foster a healthy level of
competition amongst your team.
Audience: Sales Reps, Managers, Executives
Calculation: Actual sales per rep per time period
5. Quote To Close Ratio. This sales KPI measures the number
of formal quotes compared to sales closed. A formal quote is
preferable over an informal quote because it demonstrates a
specific level of customer interest. This KPI can also be couched
with other key sales metrics (or marketing metrics) like lead to
quote, or lead to win ratios. In addition to these metrics, this KPI
can also take into consideration KPIs like cost per lead and cost
per win.
Audience: Managers, Executives
Calculation: # of quotes / # of wins