KPI Indicators Example
KPI Indicators Example
KPI Indicators Example
Audience / Access:
Name the key audience for this Board of Directors and Board of Directors and
indicator and clarify who will Marketing Team. Finance Team.
have access rights to it.
Indicator Name:
Net Promoter Score. Net Profit.
Pick a short and clear
indicator name.
Source of Data:
Describe where the data will Survey of existing customers. Finance and accounting system.
come from.
Reporting Frequency:
Outline how frequently this Monthly. Weekly.
indicator will be reported to the
different audiences
(if applicable).
Data Entry:
Name the person or role Ian Miller – Marketing Assistant. Joe Blox (Finance Clerk).
responsible for collecting and
updating the data?
Example Template for Designing
Key Performance Indicators
Identify the date until when this 24 months. Target to be revised annually.
indicator will be valid to or when
it will have to be revised.
Estimate the costs incurred by Costs are significant, but cheaper The costs of producing the net
introducing and maintaining this than a traditional customer profit measure are low because
indicator. satisfaction survey. the data is readily available.
Possible unintended
consequences: People could possibly influence The danger with net profit is that
customers before they take the people could cut costs to the
Briefly describe how this
survey or they could select detriment of long-term
indicator could influence the
customers that are likely to performance but deliver positive
wrong behaviors or how people
respond positively. shot term results.
could cheat on this KPI. Briefly
Extra Notes