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SEMINAR IN DIETETICS

DIETETICS 4470
Evaluation of Written Dietetic Management Project
PRESENTER: _____Andrew Crotty__________
Criteria POINTS EARNED

Introduction/Purpose/Need (20 points) ________


Was the need for the product or service clearly identified?
Was the case for the new service/program/equipment compelling?
Was the overall benefit to the institution considered?
Were industry standards noted as appropriate?

Resources Expended (30 points) ________


Were all expenses (personnel, equipment, space, etc.) considered?
Were the appropriate details provided for each expense?
Was a calculation of the true cost provided?

Outcomes (30 points) ________


Were appropriate outcomes (improvements in clinical data, money saved, revenue
generated, quality of life, etc.) described?
Were the appropriate details provided for each outcome?
Was the connection between the resources expended (i.e. cost) clearly linked
and/or traceable to the stated outcome(s)?

Synopsis (20 points) ________


Was the bottom line clearly defined?
Did the benefits of the investment outweigh the cost?
Was a time frame established for when the ROI would be realized?
If the benefits did not outweigh the cost, were non-monetary benefits identified?

Total: ________
Dietetic Management Project
Return on Investment

Introduction/Purpose/Need
According to the United States Census Bureau 6 out of every 10 children
aged 6 to 17 years old participated in an after school program in 2008. The report
found children were most likely to participate in sports (35%).1 This was
supported by the feedback received from a recent collaborative meeting between
student council and Wethersfield High Schools Food Service, whereas many
students exclaimed the need for an after school snacking program. The students
offered that themselves and about 50 additional peers spent time in the cafe after
school prior to their respective after school programs and would utilize a
snacking program.
Based on records from the schools Point of Sale (POS) system, Nutrikids,
only 22.3% of students in Wethersfield are eligible for free or reduced lunch. This
means that the school district is not eligible for reimbursement through
implementing an after school snacking program. Realizing that only 18.7% of
Wethersfield High School students are eligible for Free or Reduced lunch, it is
apparent that the majority of students shouldnt have trouble purchasing after
school snacks out-of-pocket. This makes the school a strong candidate for an out
of pocket snacking program versus one in a district closer to the requirement for
a reimbursable snacking program of 50% of students eligible for free or reduced
meals.
To look further into the feasibility of implementing an after school snacking
program the audience needed to be more accurately quantified. This occurred by
recording the amount of students in the cafe after school, in order to determine a
daily average (see attached excel file). A survey was then implemented to
determine the predicted frequency of snack purchasing by these students based
on a random sample of 25 students spending time in the cafe after school. The
results of the survey were that 100% of the students claimed that they would
utilize the out-of-pocket snacking program. 100% of students predicted they
would purchase snack options and/or drinks, while 60% predicted purchasing of
pre-made sandwiches and wraps. Based on frequencies gathered it was
determined that 0.712 average daily purchases would occur per student.
The statistics uncovered represent interest in an Afterschool snacking
program that provides snack items, drinks and pre-made sandwiches and
wraps. Overall, Jamie Davies, the Food Service Director and Joanna Morillo, the
Resident Dietitian wanted to see if the potential benefits outweighed the cost.

Resources expended

For the school food service department to provide snacks and drinks they
would not need to pay for space or any additional equipment in order to operate
an after school snacking program. The cost of the program is based almost
entirely off the figure of a 40% food cost of items sold a la carte. This figure was
developed directly by Jamie, whom has years of experience in the finances of
this food service operation. Another figure developed by Jamie is $2 in checking
for each sale based on the predicted ratio of purchases that would be a drink, a
snack, or both. By taking average sales per student daily, multiplied by the
average amount of students in the cafe daily and the estimated checking per
sale, it was predicted that $74.90 in sales would occur daily. Based on the
average food cost (see excel sheet) the projected food cost would be $29.96
daily. The other main expense is staffing the program. It would be required that
one associate mans the register for the 30 minutes that the program operates.
Since associates typically leave at 1:30 pm, and the program doesnt begin until
2:00 pm (the time school ends), the associate would be staying an additional
hour. Based on the average salary of the 12 associates working at Wethersfield
High School, this hour would cost roughly $11.80. These figures demonstrate a
total daily cost of operation of about $44.94. It appears there would be no
additional true cost, because, allowing the students access to healthful snacks
before their after school activities would mainly enhance their ability to properly
nourish themselves.

Outcomes
*Calculations attached

Currently the schools lack of an afternoon snacking program means the


food service operation doesnt generate any profit during this time period. As the
tables show (see attached) it is expected that the after school snacking program
stands to make an average of $33.14 daily. Based on the typical length of a
school year (180 days), the program could result in $5,965 annual revenue. This
substantial figure doesnt include additional revenue the operation stands to
make by selling leftover wraps and sandwiches from lunchtime, which have been
routinely discarded, these sales could drive the revenue up even further without
additional cost. The ROI is a positive percent of 79.4% for the first day and
onwards. The breakeven point of $9.83 in sales should be reached within the first
five sales based on the project average check of $2.
Please note yearly annual revenue is based on steady sales, when in
reality it is thought that the sales would actually increase. The hope is that sales
would increase positively with rising awareness of the program among students
following implementation. In addition to being highly profitable, the program
would satisfy the students request for such program, strengthening the food
service programs relationship with students by acting upon requests and
feedback. The strengthening in relations between the school food service
program and the students could contribute to increased participation of both the
lunch and breakfast programs.

Synopsis
In conclusion, implementing an after school snacking program would be a
worthy investment in terms of revenue generation. This is based on the fact that
it would take only five sales on the first day of program implementation for the
program to become profitable and an annual revenue of $5,965 could be
expected. Recall that this figure is based on consistent sales. The programs
benefits also go beyond monetary gain. This is because, the program satisfies a
direct request from the student body, vocalized during a meeting with student
council. The program not only makes the students happy, but also healthier by
ensuring they have an opportunity to nourish themselves prior to after school
activities. Furthermore, strengthening bonds with the student body could
translate into increased cooperation with students leading to future success in
projects or additional services provided by the food service operation.

References

1. "Mapping School Breakfast: Participation, Funding, and Growth." . Food


Research and Action Center, n.d. Web. 20 May 2015.

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