Igof Ansoff Assignment
Igof Ansoff Assignment
Igof Ansoff Assignment
Ansoff Matrix
New
Product
Existing New
Market Product
Penetration Development
Market
Market Diversification
Development
Market-Penetration Strategy
It seeks to increase market share for present products or services in present markets through
greater marketing efforts.
Example: Airlines use reduced fares & promotion like various family travel packages to
penetrate market.
Product-Development Strategy
Is a strategy that seeks increased sales by improving or modifying present products or services.
For example McDonalds starting Veg. burgers in India.
Market-Development Strategy
Involves introducing present products or services into new geographic areas.
Example, Starbucks selling their beans and bottled drinks in grocery stores.
Diversification
Involves introducing new products or services into new markets.
Include three three types of diversification, that is horizontal, concentric and conglomerate.
Example, a company that was making notebooks also enter the pen market with a new product.