M.G - Syllabus Revisions 2015
M.G - Syllabus Revisions 2015
Abstract
Meeting of the Board of Studies in Management (PG) held on 27.03.2015 Recommendations
Approval by the Vice-Chancellor exercising powers u/s 3.10(17) of the M.G.U Act Orders
issued.
ACADEMIC AIV SECTION
U.O.No. 4393/AIV /3/2015/Acad
Dated, P.D. Hills, 05/08/2015
Read: Minutes of the Meeting of the Board of Studies in Management (PG) held on
27.03.2015
ORDER
The meeting of the Board of Studies in Management (PG) was held on 27.03.2015. The
Board considered the agenda items one by one and unanimously decided to recommend
to the University, the following:
1. With regard to classification of Electives to be offered to III & IV semester MBA,
with effect from 2015 Admission.
(a) To offer six Electives in IIIrd semester MBA in which student can opt any four
Electives.
(b) To offer four Electives in the IVth semester MBA in which 2 Electives can be
opted.
LIST OF ELECTIVES
MARKETING
THIRD SEMESTER ELECTIVE PAPERS
1. MM 01
2. MM 02
3. MM 03
- Consumer Behaviour
4. MM 04
- Digital Marketing
5. MM 05
6. MM 06
- Marketing Research
8. MM 08
9. MM 09
10. MM 10
- Services Marketing
1
FINANCIAL MANAGEMENT
THIRD SEMESTER ELECTIVE PAPERS
1. FM 01
- Bank Management
2. FM 02
3. FM 03
- Insurance Services
4. FM 04
5. FM 05
6. FM 06
- Project Management
8. FM 08
9. FM 09
- Tax Management
10.FM 10
- Compensation Management
2. HRM 02
3. HRM 03
4. HRM 04
- Industrial Relations
5. HRM 05
6. HRM 06
- Performance Management
8. HRM 08
9. HRM 09
2. IS 02
3. IS 03
4. IS 04
5. IS 05
6. IS 06
- Multimedia Management
8. IS 08
9. IS 09
10.IS 10
2. POM 02
3. POM 03
4. POM 04
- Lean Manufacturing
5. POM 05
6. POM 06
- Productivity Management
- Operations Strategy
8. POM 08
- Technology Management
9. POM 09
10.POM 10
INTERNATIONAL BUSINESS
THIRD SEMESTER ELECTIVE PAPERS
1. IB 01
- International Economics
2. IB 02
3. IB 03
- International Marketing
4. IB 04
5. IB 05
6. IB 06
8. IB 08
9. IB 09
10. IB 10
Dr. E. Sulaiman
Dr. Siby Zacharias (Convenor)
Dr. Mathew Joseph
Shri. Babu Michel
With regard to syllabus revision of the following papers, the report of the
Admissions.
1. Principles of Management
2. Organizational Behaviour
3. Quantitative Methods for Managers
4. Research Methodology
CCO1 PRINCIPLES OF MANAGEMENT
MODULE 1 : Introduction to Management
Definitions - Managerial Effectiveness & Efficiency - Levels of Management and
Skills Managerial roles Evolution of Management Thought Functional Areas of
Management Management Process Management and administration, Pedigree of
Management, Management as a Profession.
ed.).
Pearson Publications
3. Samuel C, Certo and Tervis Certo, Modern management : Concepts and skills,
Pearson Publications
4. Andrew J Dubrin, Essentials of Management, Thomson Southwestern, 9 th edition,
2012.
5
MODULE V
Business forecasting Time Series analysis Components Types Seasonal
Trend irregular cyclic. Methods Straight line semi average Application of
Time series in Business forecasting.
Concept Types Price Quantity value Fishers Index number. Business
applications of Index Numbers.
References:
1. Levin, Richard I, Rubin David S, Statistics for Management, Prentice Hall India.
2. Sharma J K, Business Statistics, Pearson Publication.
3. Naval Bajpai, Business Statistics Darling Kindersely (I) Pvt.Ltd.,
4. Sanchetti, D.C.Kapor, V.K,Business Mathematics: Sultan Chand & Sons,
New Delhi.
CC 15 RESEARCH METHODOLOGY
MODULE I
Nature and Scope of research Role of research in decision making Value & Cost
of Information Business Research Proposal Contents Research Process with an
Illustration Types of Research An overview Qualitative Vs Quantitative
Approach.
MODULE II
Research Design: Meaning Types of Research Designs Explanatory, Descriptive
& Casual Designs Fundamentals of Sampling Sample Design Determination of
Sample Size Probability and Non Probability Sample designs Sampling & Non
Sampling Error
MODULE III
Data Collection Primary & Secondary Data Methods and Instruments of Data
Collection Reliability & Validity Designing the Questionnaire Factors to be
considered Measurement Scales Administration of Surveys
MODULE IV
Formulation of Hypothesis Errors Significance Level Parametric & Non
Parametric Tests Chi-square & ANOVA Multi-Variate Statistical Techniques
Factor Analysis Multiple Regression Cluster Analysis (Concepts) Data Entry &
Analysis using SPSS
MODULE V
Contents in Research Report Different Types of Report Qualitative Research
Methods Case Study Method, Content Analysis, Focus group, Projective Techniques,
Depth Interview Research Applications in Functional Areas of Management.
References:
1.Kothari, C.R, Research methodology: Methods and Techniques, New Age
Publications, New Delhi.
2.Donlad R Cooper and Pamela S. Schindler Business Research Methods Tata
McGraw Hill, India
3. Naresh K Malhotra Marketing Research: An Applied Orientation, Pearson
Education, New Delhi
Sanction has been accorded by the Vice-Chancellor, exercising powers of the
Academic Council under section 10(17), Chapter III of
PS to VC/PVC
PA to Registrar/CE
Chairman, BOS in Management (PG) / Members of Expert Committee
AR/DR/JR (Exam/Acad).
Principals of Colleges concerned
MBA Tabulation Sections
Stock file/File copy/Records.
FORWARDED/BY ORDER
SECTION OFFICER
File No. 2327/3/2014/Ac AIV.