Fruit Juice Sample
Fruit Juice Sample
Fruit Juice Sample
FRUIT JUICES
Disclaimer
This report has been prepared without formal editing, as a service to exporters and industries in
developing countries by the Market News Service (MNS), Division of Market Development,
International Trade Centre. The Joint Agency of the World Trade Organization and the United
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of any opinion whatsoever on the part of the International Trade Centre concerning the legal status of
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boundaries.
We want to thank our subscribers and correspondents who were kind enough to comment on our last
report. We appreciate all your feedback, as it gives us the opportunity to develop and adapt the report
to your needs. We also want to repeat our request for ideas and contributions, in particular those
which relate to matters concerning sub-Saharan Africa. For this edition we have again incorporated
more market and company news, especially from Africa. We are also including a comment on organic
juices.
The market for organic juices is very different from the market for conventional juices. The market
moves slowly due to limited supplies, and the long process which is required to obtain organic
certification. This means that supply trends are more clearly visible in advance. Due to a specialised
supply chain, organic juices have only limited cross-over with the market for conventional juices. The
macro-economic factors that dictate supply/price, and consumer demand for conventional juices,
play a smaller role in the organic market.
We want to reiterate that most of our prices in this report for conventional juices are effectively
already out of date by the time we go to print. This is often not the case for organic, as supply
movements are less dramatic. Our price guidelines should not be used as a precise means of setting
prices, but regarded as indicators of trends. Our objective is to identify trends in supply and demand,
as well as their effects on long term market and sector dynamics. This trend identification is designed
to help in planting, processing and marketing decisions. The prices shown in this report were
collected during weeks 12 and 13 of 2011.
Companies which would like to have their activities featured in our newsletter should let us know by
email, telephone, mail or fax to the addresses below. Thank you in advance.
For these purposes or for other information about the report and the Market News Service, please
contact mns@intracen.org or visit www.intracen.org/market-news
Finally, we would like to wish our subscribers a very Happy Christmas and a successful and
prosperous 2011.
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or visit our website at: http://www.intracen.org/market-news
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Market News Service
Fruit Juices
Index
INDEX ..................................................................................................................................................... 4
OVERVIEW ............................................................................................................................................. 5
ORGANIC JUICES ................................................................................................................................. 5
INDUSTRY AND MARKET NEWS ......................................................................................................... 6
ORGANIC JUICES ............................................................................................................................... 12
ACE/Acerola ...................................................................................................................................... 13
APR/Apricot ....................................................................................................................................... 14
BAN/Banana ...................................................................................................................................... 14
GRA/Grapefruit .................................................................................................................................. 14
LEM/Lemon ....................................................................................................................................... 15
LIM/Lime ............................................................................................................................................ 16
MANG/Mango .................................................................................................................................... 16
ORA/Orange ...................................................................................................................................... 17
PAP/Papaya ...................................................................................................................................... 19
PAS/Passion Fruit ............................................................................................................................. 20
PIN/Pineapple .................................................................................................................................... 20
PEA/Peach ........................................................................................................................................ 21
POM/Pomegranate ............................................................................................................................ 21
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Market News Service
Fruit Juices
Overview
Recent figures from Business Insights/Agranet.com have valued the global fruit juice
market at US$79 billion in 2009. They predict
compound annual growth of 3.4%, which will
bring the business to a total of US$93 billion
by 2014. Europe remains the largest market
for juices valued at US$38 billion. The
European juices market is expected to be
valued at USD$48 billion by 2014 a 5.2%
annual compound increase. The American
juice market was worth US$26 billion in 2009,
but had the lowest predicted increase of 1%
annually compounded during 2009-2014.
Figures also confirm the trend that sees NFC
juices exceeding the overall fruit juice average,
with compound annual increases of 8% in the
period 2009-2014.
These figures show an industry in good shape,
and which is making solid progress into the
medium term future, but.....
If this report had been written only four weeks
ago, the position might have seemed more
secure. Recent events, such as the unrest in
the Middle East and the series of catastrophic
disasters that have struck Japan, have
changed the world economic scenario.
Japan is the third largest global economy, and
consumes a comparable amount of fruit juice.
In some juices, such as acerola, it is the most
significant consumer in the world. For orange
Organic Juices
We have made reference in past organic juice
newsletters to the ethical market, which is
often confused with the organic market, in
consumers perceptions.
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Market News Service
Fruit Juices
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Market News Service
Fruit Juices
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Market News Service
Fruit Juices
Source: FoodNews
Organic Juices
North American organic food and beverage
market has overtaken Europe to become the
biggest organic market in the world, according
to a new report from Organic Monitor.
However, despite fast growth in the amount of
organic farmland in North America, production
has not increased quickly enough to keep up
with demand, leading to a shortfall in supply
filled by imports from other countries. Latin
America in particular has become a major
source of organic fruits, vegetables, meats,
seeds, nuts and ingredients for the North
American market.
Globally, the organic food and drink market
has seen growth rates slow down during the
recession to just under five percent per
annum, when it had previously had several
years of double-digit growth. But Organic
Monitors Global Organic Food & Drink Market
report said that the sector is beginning to pick
up.
Healthy growth rates are resuming as
'mainstreaming' of organic products continues.
A major driver of market growth in all
geographic regions is increasing distribution in
mainstream retailers, said the market
research organization.
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Market News Service
Fruit Juices
Source: FoodNews
ACE/Acerola
Prices
Market Situation
Acerola is in high demand at the time of
writing. The peak of the Brazilian season is
now. Processors are buying up all available
production. The big unknown is how (if at all)
demand will change in the biggest market of
Organic Juices
Brazil, frozen concentrate, 65 brix clear, US$19800/mt FOB Santos
Brazil, frozen ss, 6-8 brix, US$1900-2000/mt FOB Santos
Brazil, frozen concentrate, 50 brix clear, US$18900/mt FOB Santos
APR/Apricot
Prices
Argentina, puree, 32 brix, US$1200-1400/mt FCA Rotterdam
Market Situation
South Africa sold out about two months ago.
Their prices were higher, due in part to a poor
harvest in Europe. The price for Argentina
BAN/Banana
Prices
Ecuador, ss aseptic, 22 brix, US$650-720/mt FCA Holland zero duty
Market Situation
Banana puree prices have risen gently in the
past three months. Demand is strong for both
fresh fruit, as well as puree. Banana
represents a lower cost brix, and still finds a
Organic Juices
Ecuador, Cavendish, aseptic ss, 22+ brix, US$1280/mt FCA Holland duty free
GRA/Grapefruit
Prices
Florida, red, frozen concentrate, 58 brix, US$2450-2550/mt FCA Holland
Florida, pink, frozen concentrate, 58 brix, US$2300-2450/mt FCA Rotterdam
Florida, white, frozen concentrate, 58 brix, US2350-$2500/mt FCA Rotterdam
Cuba, red, frozen concentrate, 58 brix, US$1950-2050/mt FOB Cuba
Cuba, white, frozen concentrate, 58 brix, US$2000-2100/mt FOB Cuba
Mexico, coloured, frozen concentrate, 58 brix, US$2150-2200/mt FCA Holland
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Market News Service
Fruit Juices
Market Situation
USDA estimates for production in Florida (and
the whole of the USA) can be regularly viewed
on www.nass.usda.gov/fl, which is updated
th
th
from the 9 to the 12 of every month. The
latest estimates for grapefruit in the new
season were issued on 10 March 2011. They
write:
The forecast of all grapefruit production
remains at 19.6 million boxes, including an
allocation of 700,000 boxes for non-certified
gift fruit and local sales. Of the total grapefruit
forecast, 5.6 million boxes are white and 14.0
million boxes are the colored varieties. A Size
and Drop survey conducted in February shows
droppage for white grapefruit to be about
average and average fruit size to be close to
the minimum. The Size and Drop survey for
colored grapefruit confirmed droppage less
than average with fruit smaller than the
minimum of the seasons used in the
regressions. The route survey conducted
March 1-2 shows that 43 percent of the white
rows and 57 percent of the colored rows have
been harvested.
GUA/ Guava
Prices
South Africa, pink, ss, aseptic pulp, 9 brix US$675-775/mt FCA Holland in transit
Brazil, pink, ss, aseptic pulp, 9-12 brix US$650-700/mt FOB Brazil
Brazil, pink, concentrate, aseptic pulp, 14-16 brix US$950/mt FOB Brazil
Brazil, pink, concentrate, aseptic pulp, 18-20 brix US$1000-1140/mt FOB Brazil
Market Situation
Brazilian production is too expensive to compete outside the domestic market. Demand and supply
are normal.
LEM/Lemon
Prices
Argentina, frozen concentrate, cloudy, 500gpl US$4250-4400/mt FCA Rotterdam
Argentina, frozen concentrate, clear, 500gpl US$5200-5400/mt CFR Rotterdam
Greece, frozen concentrate, cloudy, 400gpl, 3500/mt CIP Europe
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Market News Service
Fruit Juices
Market Situation
At the moment, there are almost zero stocks of
lemon juice available, but most pundits are
picking a vastly improved supply situation from
Argentina for the next harvest. They cite a
large crop from Spain, which is satisfying the
market for fresh fruit in Europe. This is
expected to leave more fruit available for
processing into juice and oils.
Organic Juices
Italy, frozen concentrate, cloudy, 400 gpl max 1% pulp, US$4500/mt FCA Holland duty free
South Africa, frozen ss, cloudy, US$1150/mt FCA Holland duty paid
LIM/Lime
Prices
Brazil, 400gpl, 8% pulp, cloudy, frozen concentrate, US$2500/mt FOB Santos
Brazil, 400gpl, 8% pulp, clear, frozen concentrate, US$4100/mt FOB Santos
Market Situation
The Brazilian crop has started. Demand is
strong for lime juice as well as for fresh fruit.
This comes at the same time as there is a
shortage of fresh lemons. Lime fruit prices
MANG/Mango
Prices
India, Alphonso, aseptic puree, 17 brix, US$1600-1700/mt FCA Rotterdam
India, Totapuri, aseptic concentrate, 28 brix, US$1600-1700/mt FCA Rotterdam
India,Totapuri, aseptic puree, 14-16 brix, US$1075-1100/mt CFR Rotterdam
Brazil, Palmer, aseptic concentrate, 28-30 brix, US$1380-1400/mt FOB Santos
Brazil, Tommy Atkins, aseptic concentrate, 28-30 brix, US$1350-1400/mt FOB Santos
Brazil, Tommy Atkins, ss aseptic, 14-16 brix, US$925-950/mt FOB Santos
Mexico, Tommy Atkins, aseptic concentrate, 28 brix, US$1500-1550/mt FCA Holland in bulk
Peru, Chato dIca, frozen ss, 14-16 brix, US$1100/mt CFR Rotterdam
Colombia, Magdalena, aseptic concentrate, 28 brix, US$1475/mt C+F Europe
Market Situation
The high prices, which were in force for last
seasons crop, resulted in a significant
downturn in sales. Not only did Latin America
pick up extra business for their varieties, but
the Indian exporters are now forced to
discount their production to make way for the
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Market News Service
Fruit Juices
Organic Juices
Brazil, Palmer, aseptic concentrate, 28-30 brix, US$2100/mt FOB Santos
ORA/Orange
Prices
Brazil, FCOJ, 66 brix, US$2600-2700/mt FCA Holland, duty unpaid
Italy, blood FCOJ, 66 brix, $2850-3050/mt DDP Holland, duty free
Brazil, NFC, US$600-750/mt FOB Santos
Spain, NFC, 400/mt, ex-works
Greece, NFC, 480-500/mt C+F Northern Europe
Market Situation
The global NFC orange juice market seems to
have recovered, with higher exports in 2010
from both Brazil and the USA. A weaker US
market has forced processors to seek markets
elsewhere. In particular, Europe is showing
good growth and is predicted to continue to
grow by as much as 10% over the next three
Brazil
The National Supply Company in Brazil
(CONAB) issued its first forecast in January
2011 for the 2010/2011 orange harvest in Sao
Paulo state. They expect an increase of nearly
10% to a total of 353 million boxes. They
warned that the situation is still not clear, but
report that flowering in the latter part of 2010
was good, due to lower rainfall. More recent
Florida
USDA estimates for production in Florida (and
the whole of the USA) can be regularly viewed
on www.nass.usda.gov/fl, which is updated
from the 9th to the 12th of every month. The
latest new seasons Florida all orange forecast
was released on 10 March 2011. They write:
The 2010-2011 Florida all orange forecast
released today by the USDA Agricultural
Statistics Board is 142.0 million boxes, up 4.0
million boxes from February or 6 percent more
than last seasons production. The total is
comprised of 70.0 million boxes of nonValencia oranges (early, midseason, Navel,
and Temple varieties) and 72.0 million boxes
of Valencia oranges. The Navel forecast is 2.6
million boxes, 4 percent of the non-Valencia
total. The hurricane seasons of 2004-2005 and
2005-2006 have been excluded from the usual
10-year regression analysis and from
comparisons of the current season to previous
seasons. For those previous 8 seasons, the
March forecast has deviated from final
production by an average of 2 percent with 6
seasons below and 2 above, with differences
ranging from 3 percent below to 2 percent
above. All references to average or
minimum refer to the previous 8 nonhurricane seasons unless noted.
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Market News Service
Fruit Juices
Other origins
The first offers of FCOJ from the new season
Mexican crop are coming onto the market. We
have heard that there could be a ratio problem
with this new harvest. Mexican FCOJ normally
has a high ratio, which is much in demand for
blending. These are early days, and it is still
possible that the ratio will rise. Offers are only
just coming out at the time of writing, but
Cuban production seems to have suffered
from adverse weather conditions and a
consequent lower ratio, as in Mexico. Higher
ratio production is required to blend with early
season juice from Brazil, as well as with supply
from South Africa.
Organic Juices
Brazil, FCOJ, 66 brix, US$4500/mt FOB Santos
Italy, Valencia, FCOJ, 60 brix, US$3360/mt CIP Europe duty free
Italy, Valencia, frozen NFC, 11 brix, US$1150/mt CIP Europe duty free
South Africa, frozen ss, 11 brix, US$1250/mt FCA Holland duty free
Market Situation
We have received reports that European
investors are seeking farms to develop organic
orange groves in the North East of Brazil. It is
PAP/Papaya
Prices
Brazil, red aseptic concentrate, 25 brix, US$1100-1150/mt FOB Brazil
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Market News Service
Fruit Juices
Market Situation
The market is reported as normal, with no
particular change in the relatively low levels of
demand.
PAS/Passion Fruit
Prices
Ecuador, frozen concentrate, 50 brix, US$4200-4250/mt C+F Rotterdam
Ecuador, clarified, 50 brix, US$6000/mt C+F Rotterdam
Ecuador, NFC, 11 brix, US$1700/mt C+F Rotterdam
Brazil, NFC, 12-14 brix, US$1500-2100/mt FOB Santos
Brazil, frozen concentrate 50 brix, US$4500-5000/mt FOB Santos
Market Situation
The March/April harvest is reported to be
running normally. However, Ecuador is
experiencing a severe drought, which is, at
present, affecting the flowering and fruit
development. Early indications are that supply
will be available until the second harvest after
which, availability could become short again.
We have received several reports that suggest
growers are not as keen to grow passion fruit
at these price levels. Additionally, many vines
are at the end of their two year life cycle, and
will have to be replaced. Alternative crops are
cocoa, maize and palm. If a substantial
proportion of growers either switch crops or
delay their replanting, this could bring prices
up before the end of this year.
PIN/Pineapple
Prices
Thailand, Smooth Cayenne, frozen concentrate, 60 brix, US$2250-2300/mt FCA Holland duty free
Thailand, Smooth Cayenne, aseptic concentrate, 60 brix, US$2200-2250/mt FCA Holland duty free
Costa Rica, MD2, ss, 12 brix, NFC, US$800-815/mt FCA Holland in bulk
Costa Rica, MD2, concentrate aseptic, 60 brix, US$2100-2150/mt FCA Holland in bulk
Brazil, Perola, frozen concentrate, 60 brix, US$2100/mt FOB Santos
Market Situation
The latest reports about the situation in
Thailand say that there will be no production
peak in April, and, therefore, supplies of
concentrate will remain tight until this autumn.
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Market News Service
Fruit Juices
PEA/Peach
Prices
Greece, puree, 32 brix, 0.88/kg ex factory
South Africa, puree, 32 brix, US$1130-1175/mt FOB Cape Town
Argentina/Chile, puree, 32 brix, US$1100-1150/mt FOB Buenos Aires/Valpariso or US$1225-1350/mt
CFR Europe
Market Situation
South Africa is almost sold out at the time of
writing. The crop was not as large as had been
expected.
Latin American suppliers are expressing
concerns over the size of the crop which is
about to start. Smaller sized fruit from Chile,
and drought in Argentina, have contributed to
this situation. However, on a positive note,
POM/Pomegranate
Prices
Turkey, aseptic clarified concentrate, 66 brix, 4350-4650/mt FCA Rotterdam
Market Situation
The harvests in Iran and Turkey finished in the
early part of the year. Both were lower than
expected. Demand is growing. Pomegranate
juice is now widely promoted, particularly by
Coca Cola under their Pom brand
The
following
article
appeared
on
internalmedicinenews.com
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Market News Service
Fruit Juices
HANDBOOK
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