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    Questionnaire

    Uploaded by

    Vishnu Sreekanthan
    This document appears to be a market survey questionnaire about advertisement recall of Kitchen Treasure products. It contains 14 multiple choice and open-ended questions about the respondent's familiarity with and impressions of Kitchen Treasure advertisements across various media like print, television, radio, and online/social media. Key questions ask about specific ads recalled from magazines and television, favorite product ads, ratings of ad attributes and effectiveness, and familiarity with other advertising channels for Kitchen Treasure.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Questionnaire

    Uploaded by

    Vishnu Sreekanthan
    60 views4 pages
    This document appears to be a market survey questionnaire about advertisement recall of Kitchen Treasure products. It contains 14 multiple choice and open-ended questions about the respondent's familiarity with and impressions of Kitchen Treasure advertisements across various media like print, television, radio, and online/social media. Key questions ask about specific ads recalled from magazines and television, favorite product ads, ratings of ad attributes and effectiveness, and familiarity with other advertising channels for Kitchen Treasure.

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    Questionnaire

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    This document appears to be a market survey questionnaire about advertisement recall of Kitchen Treasure products. It contains 14 multiple choice and open-ended questions about the respondent's familiarity with and impressions of Kitchen Treasure advertisements across various media like print, television, radio, and online/social media. Key questions ask about specific ads recalled from magazines and television, favorite product ads, ratings of ad attributes and effectiveness, and familiarity with other advertising channels for Kitchen Treasure.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    60 views4 pages

    Questionnaire

    Uploaded by

    Vishnu Sreekanthan
    This document appears to be a market survey questionnaire about advertisement recall of Kitchen Treasure products. It contains 14 multiple choice and open-ended questions about the respondent's familiarity with and impressions of Kitchen Treasure advertisements across various media like print, television, radio, and online/social media. Key questions ask about specific ads recalled from magazines and television, favorite product ads, ratings of ad attributes and effectiveness, and familiarity with other advertising channels for Kitchen Treasure.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    INTER GROW FOOD PVT

    LTD
    ABHILASH ARAVIND
    Abstract

    abhilashrvnd08@gmail.com
    This questionnaire is designed to conduct a market survey
    on Advertisement
    recall of KITCHEN TREASURE products.

    QUESTIONNAIRE

    1. Are you familiar with Kitchen Treasure products?


    Yes

    No

    If Yes* how? .
    2. In which all media have you notice Kitchen Treasures ads?
    Print

    TV

    Radio

    Hoarding Internet/SociaMedia

    3. Do you use Kitchen Treasure products?


    If Yes* what aspect influenced you the most ..
    If No* why?...........................................................
    4. What all products do you use of KT ?

    ..
    5. To what extent advertisements influence you buy the product?
    Not at all

    Not much

    Somewhat

    A lot

    6. How do you prefer to receive advertising?


    Print

    TV

    Radio

    Hoarding Internet/SociaMedia

    7. If they read magazines, have you noticed our ads published in magazines like
    Vanitha & Grihalakshmi?
    Yes

    No

    If Yes, can you recall some features in those


    ads.
    8. Are you familiar with our TV ads?
    Yes
    No
    If Yes, can you recall some features in those
    ads.
    9. What all ads do you remember of Kitchen Treasures?
    100% Pure Spices
    Chicken Masala Sambhar Masala
    Meat Masala
    Fish Masala
    10.Which is your favorite spices or masala ad and why?

    11.Rate the options that describes our TV ads


    Strongl
    y
    disagre
    e

    Disagr
    ee

    Agre
    e

    Strong
    ly
    Agree

    Disagr
    ee

    Agre
    e

    Strong
    ly
    Agree

    Disagr
    ee

    Agre
    e

    Strong
    ly
    Agree

    Good ads which is watchable for number of


    times
    Creative and sensible ads
    Offbeat ads
    Annoying ads
    12.Rate the attributes that you can recollect from our ads
    Strongl
    y
    disagre
    e
    Jingles/ Background music
    Characters/ any expression
    Tagline
    13.Rate the whole TV advertisements of our products
    Strong
    ly
    disagr
    ee
    Reliability TV ads influence us to buy the
    product
    Assurance Product quality is same as said in
    the ads
    Tangible Ads are telecasted in appropriate
    timings
    Empathy Is our ads are creating an image in
    individual minds
    Responsiveness Is our ads make a sense in
    your mind?
    14.Are you familiar with our any other advertisement channels?
    Yes
    No
    If Yes, Specify ..

    CUSTOMER DETAILS

    Name :
    Age:
    Occupation:
    Contact details:

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