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FINDINGS
AGE WISE CLASSIFICATION
50% of respondents are 26-35 years, 35% of respondents are below 25 years, 10% of respondents are 36-45 years and 5% of respondents are 46-60 years. EDUCATIONAL WISE CLASSIFICATION 52.5% of respondents qualification is 12th standard, 27.5% of respondents qualification is UG and 20% of respondents qualification is 10th standard. OCCUPATION WISE CLASSIFICATION 60% of respondents are Driver, 20% of respondents are Private Employee, 17.5% of respondents are Business Man and 12.5% of respondents are Government Employee. INCOME WISE CLASSIFICATION 47.5% of respondents income is 16,000-25,000, 35% of respondents income is 25,000-35,000., 10% of respondents income is below Rs. 15,000 and 5% of respondents income is 36,00045,000. VEHICLE WISE CLASSIFICATION 47.5% of respondents owns FORCE Traveller, 32.5% of respondents owns TATA Sumo and 20% of respondents owns CHEVROLET Tavera. NUMBER OF VEHICLES WISE CLASSIFICATION 57.5% of respondents are owned only 1 vehicle, 37.5% of respondents are owned 2-4 vehicles and 27.5% of respondents are owned 5-7 vehicles.
DURATION WISE CLASSIFICATION
52.5% of respondents are 1-3 years, 30% of respondents are 4-6 years, 10% of respondents are Below 1 year and 7.5% of respondents are More than 8 years. USAGE WISE CLASSIFICATION 45% of respondents usage is Office, 45% of respondents usage is Tour and 10% of respondents usage is Business. AWARENESS WISE FOR FORCE TRAVELLER CLASSIFICATION 35% of respondents by Newspaper, 30% of respondents by Personal exposure, 25% of respondents by Dealer and 10% of respondents by TV. INFLUENCE WISE FOR FORCE TRAVELLER CLASSIFICATION 27.5% of respondents influenced by Quality, 25% of respondents influenced by Friends, 20% of respondents influenced by Price, 17.5% of respondents influenced by Ready Availability and 10% of respondents influenced by Dealers. ADVERTISEMENT WISE CLASSIFICATION Advertisement on TV and Newspaper advertisements have more responsiveness, Magazines and Pamphlets are in moderate number and Brochure have the low number of respondents. SALES PROMOTION WISE CLASSIFICATION Force Traveller have more number in Exchange way of sales promotion and low in direct marketing, Chevrolet Tavera have more number in Exchange way of sales promotion and low in Personal Selling and TATA Sumo have more number in Discount and Exchange way of sales promotion and low in Personal marketing.
COST MAINTENANCE WISE CLASSIFICATION
Force Traveller have more number under high cost maintenance, Chevrolet Tavera have more number in medium cost maintenance and Cost maintenance of TATA Sumo is high among the respondents. BASIS ON OVERALL PERFORMANCE OF ALL VEHICLES Force Traveller has ranked first by more number of respondents, Chevrolet Tavera has ranked second by more number of respondents and TATA Sumo has ranked first by more number of respondents. BASIS ON SERVICE WISE CLASSIFICATION In Force Traveller more respondents are satisfied with Prompt service and less in Prompt delivery, In Chevrolet Tavera more respondents are satisfied with Concerned & Friendly and less in Prompt in Action and TATA Sumo more respondents are satisfied with both Availability and Follow Up where less amount in Concerned & Friendly. BASIS ON CLASSIFICATION OF LOYALTY 56.67% respondents are Agree, 22.5% respondents are Neither Agree nor Disagree, 10.83% respondents are Strongly Agree and 10% respondents are Disagree
