EFFECTIVE COMMUNICATIONS –

II

TOPIC: - BOLLYWOOD AND BEYOND

PROJECT DESIGNER: - NIKITA BHAVNANI

SUBMITTED TO: - MRS. MARTINA

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 ACKNOWLEDGEMENT

I AM REALLY THANKFUL TO MRS. MARTINA OUR SUBJECT

COORDINATOR FOR EFFECTIVE COMMUNICATIONS – II FOR
GIVING US AN OPPURTUNITY TO THINK BEYOND OUR
IMAGINATION AND PROVE OUR THOUGHTS. THROUGH
THIS PROJECT BOLLYWOOD AND BEYOND I HAVE TRIED
TO FOCUS ON JAUNDRAS THE BOLLYWOOD STARS ARE
ENGAGED IN RATHER THAN JUST ACTING, WHAT THE
BOLLYWOOD BUDGET IS ALL ABOUT AND SO ON…………….

THANKING YOU,
NIKITA BHAVNANI

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 Bollywood

The world's movie capital is not Hollywood but Bollywood.

Bollywood is the nickname for the Indian film industry
located in Bombay
Indians are in love with movies, even though most films
follow a similar format called masala (the word for a
collection of spices). Movies are three to four hours long,
include dozens of songs and dances, top stars, the story
between the songs of boy meets girl, lots of action and
always - a happy ending.
Fourteen million Indians go to the movies on a daily basis
(about 1.4% of the population of 1 billion) and pay the
equivalent to the average Indian's day's wages (US $1-3)
to see any of the over 800 films churned out by
Bollywood each year. That's more than double the
number of feature films produced in the United States.
Although American-made films have been edging into
India, only the blockbuster Titanic has ever made India's
top five list. One hundred and fifty U.S. films arrived in

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India in 1998. However, Indian films have become
somewhat of an international obsession.
Bollywood films are being shown in American and British
theaters on a more and more frequent basis. These
theaters have become community foci for the South
Asian communities around the world. Though separated
by a vast distance from home, South Asians have found
Bollywood films to be a great way of staying in touch with
their culture and their fellow South Asians.
Since India is a country of sixteen official languages and
a total of twenty-four languages spoken by over a million
people each, some portions of the film industry are
fragmented. While Mumbai (Bollywood) leads India in film
production, its specialty lies with Hindi movies. Chennai
(formerly Madras) produces films in Tamil and Kolkata
(formerly Calcutta) is the Bengali movie capital.
Neighboring Pakistan's Lahore calls itself Lollywood.
Bollywood's film production center is a government-
owned studio facility known as "Film City" in the northern
suburbs The stars of Bollywood are very popular and
highly paid, considering the budget of the films. The lead
star in a film often receives as much as 40% of the US
$2 million budget for the typical masala film. Stars may
be in such high demand that they're working on ten films
at once. Photographs of Bollywood stars grace shop
windows and homes throughout the country.
Indian movies are becoming more and more popular
around the world

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 BOLLYWOOD AND ITS TIE-UPS

Now that the IPL frenzy is over, brands are focusing on

Bollywood again. Harry Baweja's science fiction Love Story 2050
has got Lux, Xbox 360, Tata Indicom and Sun Microsystems
interested for branding and marketing tie-ups.

On the other hand, Aamir Khan Productions (AKPL) & PVR

Pictures' co-production Jaane Tu Ya Jaane Na, a low-budget
movie, has clinched marketing deals with Zee and Sony, and is
expected to sign Coke and Toyota, brands endorsed by Aamir
Khan. The two movies will be the launch pad for two fresh faces
Harman Baweja and Imraan Khan, and are slated for a July 4
release.

"We have covered 20% of our production costs through brand

and marketing tie-ups. But if we combine the money that we have
earned through merchandising and distribution deals, it would
cover 100% of the costs. Anything that we will earn from now on
would be profits for us," says Rowena Baweja of Harry Baweja
Productions. Love Story 2050's production cost is an estimated
Rs 50 crore.

BOLLYWOOD & HOLLYWOOD

The fast-growing entertainment and media industries in India and

other developing countries are attracting capital and building
audiences in ways their Western counterparts have not. Revenue
from India’s movie industry hit $2.2 billion in 2007, according to

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PricewaterhouseCoopers, less than a 10th that of Hollywood. But
Bollywood is expected to double in size by 2012, thanks to 13 percent
annual growth, versus less than 3 percent in Hollywood.
Indian entertainment companies have embraced new channels of film
distribution, like the Internet, more rapidly than their Western rivals.
That’s in part because of the Indian diaspora — some 25 million
people of Indian origin who live outside of India, many of whom are
eager to see Bollywood films but cannot find them in the local theater.

With India's $10 billion media and entertainment industry growing --

and the subprime-mortgage credit crunch's squeeze on films reliant
on hedge-fund cash -- many observers see these deals as an example
of what's to come. "There's more and more money coming out of
India and Asia, in general," said Jared Underwood, a Senior Vice
President of Comerica Entertainment Group. "It's a market that's
starting to become more mature and the governments are trying to
combat piracy, so there's a massive amount of potential."

Hollywood Meets Bollywood

At 61st annual Cannes Film Festival bollywood queen Aishwarya

Rai arrived on red carpet along with Eva Longoria and Mischa
Barton for the premiere of new Julianne Moore flick
“Blindness”.Paramount Pictures' "Indiana Jones and the Kingdom
of the Crystal Skull" grabbed the Cannes limelight over the
weekend, with paparazzi and fans swarming the world premiere
that didn't quite bowl over audiences, but proved the franchise
still strong after 17 years.

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But the real business of Cannes is happening away from the red
carpet. At beachside cocktail parties and yacht soirees, major
production agreements are negotiated as part of the Marché du
Film, the festival's movie marketplace, which operates in a
labyrinth of booths that extend beneath and around the Grand
Palais theater. One of the striking business trends this year is an
increased relationship between Hollywood and Bollywood, India's
massive film industry.

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Will Smith wants to star in a Bollywood
film

THE “HANCOCK ACTOR- who has made his name by landing lead
roles in a series of big blockbuster movies – thinks it is time to
try his hand at a different genre. THIS MEANS THAT
BOLLYWOOD IS SPREADING ITS WINGS NOT ONLY IN
INDIA BUT THROUGHTOUT HOLLYWOOD URGING
HOLLYWOOD ACTORS TO WORK IN BOLLYWOOD.
The bollywood industry has approximately acquired 80-85%
growth urging 20% of Hollywood actors in the industry.

BOLLYWOOD ACTORS BIDDING FOR

IPL

• Kings XI Punjab

The Mohali team was bought by Bollywood diva Preity Zinta, her
industrialist beau Ness Wadia, along with renowned industrialists
Karan Paul and Mohit Burman for $76 million for a period of 10
years. ‘Icon player’ Yuvraj Singh is the captain of Kings XI Punjab.
Australia’s Tom Moody is the coach of the team.

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 • Kolkata Knight Riders

The Kolkata team is owned by Bollywood actor Shah Rukh Khan, actress Juhi
Chawla and her husband Jay Mehta for $75.09 million for a 10-year period.
‘Icon player’ Sourav Ganguly is the captain of Kolkata Knight Riders.
Australia’s John Buchanan is the coach of the team.
A few interesting statistics were thrown up, such as Manoj Tiwari getting
the highest percentage increase above the base price of 575% (Delhi
snapped him up for $675,000, from a base price of only $100,000), followed
by Ishant Sharma at 533% ($950,000 from $150,000). Neither of these are
highly surprising because if you look back at the auction a year from now,
you will realise the value and potential of these young stars.
Pure bowlers and batsmen were sold for only around 114% over their bases
prices each, as compared to increases of 150% and 209% for wicketkeeper-
batsmen and all-rounders respectively.
Another mention went to Shane Warne and Glenn McGrath, who, not
surprisingly to the author, went for very low amounts. On the other hand,
the highest wicket taker in the T20 World Cup, Umar Gul, and the highest
run getter, Matthew Hayden, were both good deals by their respective
teams. These notes correspond with the ratings received by these players in
the IPL

CHARITIES FUNDED WITH

BOLLYWOOD
Sonali Bendre

Sonail Bendre was too involved with the charity when she was
acting in movies. She is been involved with CRY, and an orphanage
in the suburbs in Mumbai Saint Catherine's Home.

"I Am with them because it is one of the few orphanages which

take in HIV positive children. Something which not too many
other orphan homes are comfortable with. And you know how I

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feel about children and HIV. It makes my heart bleed, but there
is just so much you can do about it. We can at least try, she says.

Amitabh Bachchan

Recently when shooting for Anil Sharma's Ab Tumhare Hawale

Watan Saathiyon, he read in the papers that farmers in Andhra
Pradesh were committing suicide as they cannot repay their loans.

Bachchan was so overwhelmed that he donated Rs. 1.1 million to

the farmers. This money has paid off for 42 Andhra Pradesh
farmers.

It feels so good that I could save the lives of so many people by

this small gesture, says Amitabh.

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Sunil Dutt

The late actor turned politician’s charitable works were legendary

especially in his home constituency.

He helped set up many charitable institute and contributed wisely

and generously to all of them.

“He would never say no when anyone approaches him for

charitable works,” says an actor.

BOLYWOOD ACTORS ANCHORING

TV SHOWS

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Salman Khan
Channel - Sony Entertainment Television
Programme - Dus Ka Dum
Take-home: Rs 72 crore (for 90 episodes over three seasons)
They may still be larger than life, but these days they’re no
longer that large to be unable to fit snugly into the small screen.
Of late, a host of Bollywood superstars—a few who are at their
peak, along with a few who’re set to peak out and a few who
peaked out some time ago—has begun gravitating towards
television.

On June 6, Salman Khan took a bow on the idiot box, as the host
of Dus ka Dum: India sochega percentage Mein, a game show on
Sony Entertainment Television (SET).

It has been adapted from internationally popular Power of 10, and

comes with a winner-takes-home jackpot of Rs 10 crore. Whether
any participant will bag that bonanza is an imponderable; what
isn’t is the stash Khan is laughing all the way to the bank with—a
cool Rs 72 crore for 90 episodes over three seasons, a sum he’s
unlikely to make signing films over that period.
Khan isn’t the first tinseltown jack flash to jump out of the silver
screen onto the smaller counterpart in homes.

Shah Rukh Khan

Channel: Star Plus
Programme: Paanchvi Pass

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Take-home: Rs 1 crore per episode (72 episodes over two
seasons)

SHAHRUKH Khan is back on STAR with another format called

Kya Aap Paanchvi Pass Se Tez Hain? Now, it’s the turn of some
other big stars of Bollywood to be lured by television.

Urmila Matondkar
Channel: Sony Entertainment Television
Programme: Waar Parriwar
Take-home: Rs 7.5 crore (for 51 episodes)
Other artistes who’ve been convinced that small is indeed big
include Urmila Matondkar, who is hosting a music show on SET
called Waar Parriwar.

Akshay Kumar
Channel: Colors
Programme: Fear Factor: Khatron ke Khiladi
Take-home: Rs 1.5 crore per episode (16 episodes)

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AKSHAY KUMAR IS ALL SET TO HOST THE TV-SHOW
KHATRON KE KHILADI ON CHANNEL COLORS TAKING
HOME NOT LESS THAN 1.5 CRORE PER EPISODE.

TURNING CORPORATES

The new age bracket of Indian movie stars is whirling

consumerist much before the glare of publicity dim.

Many are into retail, fashion and the hotel industry - and now into
the world of cricket, as exemplified by Shah Rukh and Preity
Zinta, who have heavily invested in the Indian Premier League
(IPL), the richest domestic cricket tournament in the world.

It is understood that Khan has already got the biggest knock out
of each money that he has so far downcast into IPL. Apart from
this, Khan’s production house - Red Chilies - is motivated to come
forward as the best in animation and special sound effects.
One of the first actors to embark on investing in business from
the film industry was Mithun Chakraborty who started his own
hotel business in south India. Since then, many have followed,
together with actors like Suniel Shetty and Bobby Deol.
Now actresses too are blurring the lines between the worlds of
Bollywood and business.
Stars like Sushmita Sen, Aishwarya Rai and Preity Zinta are
giving some strong competition. Sushmita was probably the first

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to turn industrialist when she placed up her company Sensazione
in 2006. Through her company, she plans to open a chain of
hotels, lounges and spas. She has also acquired 12,000 sq ft of
space in Kolkata for a “lifestyle zone”, which apart from a huge
open space will house a nightclub, a restaurant and a cigar lounge.
She has a jewelry retail show room in Dubai which her mother
manages.

Preity Zinta has become co-owner of the Mohali cricket team of

the Indian Premier League (IPL) with partner Ness Wadia and
two others. She is indomitable to make a go of it and says: “When
I do anything in life for the first time, I want to succeed.
Aishwarya Rai, has moved in to revive father-in-law Amitabh
Bachchan’s company AB Corp and is negotiating with filmmakers
to regenerate production work. Ayesha Takia, who with
restaurateur boyfriend Farhan Azmi is set to launch their first
boutique hotel in Goa.
The couple has acquired a 200-year-old Portuguese bungalow in
Candolim, which is just 10 minutes away from the beach. They
plan to build a luxurious swimming pool, a lounge area and are
working out details on how to entertain guests with good music
and superb cuisine.
“Each of our boutique hotels will have 20 rooms,” Ayesha says.
Her enthusiastic boyfriend adds: “Ayesha is interested in doing
other things rather than just acting, which is so great.”

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 BIG-BUDGET
The Current Industry Scenario

In the current economic scenario, the Indian entertainment

industry is in the cusp of strong growth.
According to the CII - KPMG report the Indian entertainment
industry was valued at Rs222bn ($5bn) in 2004 and are expected
to grow at 18% CAGR to reach Rs588bn ($13bn) by 2010. "Films"
has been one of the integral components of the Indian
entertainment industry contributing nearly 27% of the total
revenues of the entertainment industry. Besides, films also
contribute to other components of the entertainment industry
like music, television and live entertainment. The Indian film
industry is one of the most complex and fragmented national film
industries in the world comprising of a number of regional film
industries like Hindi, Tamil, Telugu, Kannada and others. The Hindi
film industry is the most popular among them.
Though India produces the largest number of films in the world
(Approximately 1000 per year), it accounts for only 1% of the
global film industry revenues. In spite of being over 90 years old,
the Indian film industry was accorded the status of industry only
in 2000. Over the years, the Indian film industry has been highly

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unorganized. as film financing was dependant on private and
individual financing at extremely high interest rates. Only
recently, the industry has got access to organized finance. With
vertical integration taking place between producers, distributors,
exhibitors, broadcasters and music companies; corporatization is
now taking shape in the Indian film industry. We believe, that
corporatiation, will bring about transparency, accountability and
consolidation; which will help to improve the overall profitability
of the Indian film industry as well as reduce piracy and leakages
which presently account for 14% of the Indian film industry's
revenues.
Film exhibition business in India- tremendous scope Film
exhibition forms the most important component of the Indian
film industry. According to the CII - KPMG report domestic
theatrical revenues contributes 57% of the total Rs59bn film
industry revenues and are expected to grow at 17%. Overall, the
Indian film industry is expected to grow at 16% CAGR from
Rs59bn in 2004 to Rs143bn in 2010. (CII-KPMG)At present, the
per capita monthly spend on films is less than Rs4 per month. This
amount is extremely low for a country like India, where
entertainment is given significant importance and is therefore
expected to increase over a period of time. The main pockets for
film exhibition in India are Delhi, Mumbai and South India. Due to
various regional language film industries in the South, it has
become an important film exhibition pocket.
Hyderabad and Bangalore are 2 southern cities where occupancies
are exceptionally high at around 70%-80%.With around 12,900
active screens, India is under screened. China, which produces far
lesser films than India has 65,000 screens while the US has
36,000. India’s screen density stands low at 12 screenS per
million population. There is a need of at least 20,000 screens as
against the current 12,900. This gives multiplex operators enough

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room to grow as the traditional single-screen theatres do not
have the financial wherewithal nor do they enjoy tax incentives.

BIBLIOGRAPHY
THE HELP FOR CREATING THIS PROJECT IS TAKEN FROM
THE FOLLOWING SOURCES :-

GOOGLE.COM
YAHOO.COM
BUSINESS TODAY

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