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    Turning Connections Into Career Opportunities

    Uploaded by

    Erin Turner
    An alumna of Elon University, Colleen Callahan, hired two other Elon alumni, Tim Johnson and Will Anderson, for a freelance video project for her company, ZICO Beverages. As students, Callahan, Johnson, and Anderson knew each other through Elon's School of Communications and had remained connected after graduation. Their previous relationship helped Callahan think of Johnson and Anderson for the project. The video highlighted an athlete sponsored by ZICO in order to rebrand ZICO as a sports drink. The project provided valuable experience for Anderson and an opportunity to work with Johnson again. The article emphasizes the importance of networking and maintaining connections from college to find career opportunities.

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    © All Rights Reserved
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    Turning Connections Into Career Opportunities

    Uploaded by

    Erin Turner
    36 views2 pages
    An alumna of Elon University, Colleen Callahan, hired two other Elon alumni, Tim Johnson and Will Anderson, for a freelance video project for her company, ZICO Beverages. As students, Callahan, Johnson, and Anderson knew each other through Elon's School of Communications and had remained connected after graduation. Their previous relationship helped Callahan think of Johnson and Anderson for the project. The video highlighted an athlete sponsored by ZICO in order to rebrand ZICO as a sports drink. The project provided valuable experience for Anderson and an opportunity to work with Johnson again. The article emphasizes the importance of networking and maintaining connections from college to find career opportunities.

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    Zico

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    Zico

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    An alumna of Elon University, Colleen Callahan, hired two other Elon alumni, Tim Johnson and Will Anderson, for a freelance video project for her company, ZICO Beverages. As students, Callahan, Johnson, and Anderson knew each other through Elon's School of Communications and had remained connected after graduation. Their previous relationship helped Callahan think of Johnson and Anderson for the project. The video highlighted an athlete sponsored by ZICO in order to rebrand ZICO as a sports drink. The project provided valuable experience for Anderson and an opportunity to work with Johnson again. The article emphasizes the importance of networking and maintaining connections from college to find career opportunities.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    36 views2 pages

    Turning Connections Into Career Opportunities

    Uploaded by

    Erin Turner
    An alumna of Elon University, Colleen Callahan, hired two other Elon alumni, Tim Johnson and Will Anderson, for a freelance video project for her company, ZICO Beverages. As students, Callahan, Johnson, and Anderson knew each other through Elon's School of Communications and had remained connected after graduation. Their previous relationship helped Callahan think of Johnson and Anderson for the project. The video highlighted an athlete sponsored by ZICO in order to rebrand ZICO as a sports drink. The project provided valuable experience for Anderson and an opportunity to work with Johnson again. The article emphasizes the importance of networking and maintaining connections from college to find career opportunities.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    You are on page 1of 2

    3/12/2015

    Turning connections into career opportunities

    Turning connections into career


    opportunities
    Connections made as students later turned into career opportunities for
    Colleen Callahan 09 G10, Tim Johnson 09 and Will Anderson 13.
    By Erin M. Turner 15
    Networking has proven to be a positive tool for
    members of the Elon University community.
    Alumna Colleen Callahan 09 G10 discovered that
    last year when she helped Will Anderson 13 and
    Tim Johnson 09 land freelance positions at her
    Left to right: Colleen Callahan 09 G10, Tim Johnson 09 &

    company, ZICO Beverages.

    Will Anderson 13

    We were looking to showcase one of ZICOs


    athletes, Dean Karnazes, said Callahan, the
    companys social media manager and a 2010 graduate of Elon's interactive media program. We
    wanted to make a short video to show how he implements ZICO into his diet and what makes him
    special.
    Mark Rampolla founded the company in 2004 when he first discovered coconut water as aPeace
    Corpsvolunteer in Central America. As an athlete and advocate for healthy living, Rampolla saw the
    opportunity to distribute coconut water in the United States as a nutritional beverage, and also boost
    the economies of coconut-producing nations.
    As students in the School of Communications, Callahan, Anderson and Johnson knew of each other
    while at Elon and remained close after graduation, which played a vital role in leading Callahan to bring
    Johnson and Anderson on board for the project. We needed a producer at a good rate and although I
    actually never worked with Tim directly while at Elon, he has been good friends with my friends for quite
    some time and had an amazing reputation with all of his work being top notch, so I knew hed be a
    great fit, Callahan said.
    Johnson and Anderson worked with the companys marketing and video production team to help
    rebrand ZICO Beverages as a sports drink and not just as a nutritional beverage. The result was a video
    highlighting how Karnazes, an ultra marathon runner, implements ZICO Beverages into his diet.
    The project presented a great opportunity for Anderson to not only gain professional experience but
    also to work alongside Johnson, who together with Max Cantor 09, produced an award-winning video
    for the Elons Office of Admissions in 2011 and more recently an alumni video for the Office of Alumni
    Engagement.
    Johnson said networking is about establishing relationships, which is only accomplished by going

    http://www.elon.edu/e-net/Article/86091

    1/2

    3/12/2015

    Turning connections into career opportunities

    beyond an initial connection. The Elon Mentor Network and the Elon Job Network are great, but they
    cant do much for you if you dont take the initiative to be proactive, he said.
    Callahan said their story is a great example of how important networking is. Its a tried and true
    statement that is all about who you know; its how Ive gotten all my jobs after graduation, she said.
    Networking shouldn't be something you pick up and drop once you have a jobanyone you meet can
    be a good resource. My best recommendation is to do as much as you can for others. That way when
    its your time to call in a favor, they have no problem doing so.
    Johnson agreed. Going the extra mile can be the difference between a contact thinking of you when
    an opportunity comes up and having it pass along to the next person.
    This story is part a series highlighting the power of the Elon network. Dont miss the opportunity
    to reconnect with alumni in your area during the 2014 National Networking Event Series. For
    more information or to register, visit www.elon.edu/alumninetworking.
    Keren Rivas, Staff

    http://www.elon.edu/e-net/Article/86091

    1/23/2014 10:35 AM

    2/2

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