McCain Foods Assignment - Jonathan
McCain Foods Assignment - Jonathan
McCain Foods Assignment - Jonathan
Jonathan Da Costa
jonathan.dacosta@ryerson.ca
500646932
Ricardo Reyes
GMS200-191
February 4, 2015
Mini-Assignment
Da Costa 2
Jonathan Da Costa
Ricardo Reyes
GMS200-191
February 4, 2015
Mini-Assignment
Da Costa 3
III. In order to break into the Chinese market, McCain Foods decide use adapt the beachhead
method. The beachhead method is where McCain foods decide to start selling their product
in one specific area in China before branching out. They decided to start in Shanghai and focus all their resources in that one specific market, hoping to dominate the market segment
before branching out. McCain also decided to open up manufacturing plants in China so that
they could cut their cost of goods sold down and focus on getting the product of cheaply and
timely. For McCain Foods to integrate faster into the Chinese market, they could implement
a globalization strategy to is identify their competitive edge within the Chinese market and
use that to gain market shares and a customer base. Creating a competitive edge separates
your product from the rest, creating a product niche and gives consumers a reason to buy
your product over other good from their competitors.
IV. It is important for businesses to understand that different countries do business in different
ways and you should respect the etiquette of the country you're in. for instance, in Canada an
executive understands when it takes up to a month for a response on a business proposal.
Canadian executives are also generally one time and dress professional all the time. Where
as, in China time is very important, everything is expected to be either on time or early. Chinese executives do business formally and tend to act extremely elegant. As well as in India,
you are expected to never point your feet at a person, touching a head is discouraged and
lunch meeting is preferred. It is important to understand these cultural differences to ensure
meeting are done effectively. McCain uses managers and executives that are familiar with
these practises to ensure the meeting and business negotiations are flawless.
Mini-Assignment
Da Costa 4
Works Cited
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"China Business Etiquette, Culture, & Manners." Cyborlink. Web. 5 Feb. 2015. <http://www.cyborlink.com/besite/china.htm>.
Friedlein, Keith, and Thomas Murtagh. "Opportunities and Challenges for Manufacturers and
Distributors in Going Global." Wolf & Company LLP. Web. 4 Feb. 2015. <http://
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Pearl, Mona. "3 Keys to Successful Globalization." Industry Week. 19 Jan. 2012. Web. 5 Feb.
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