Project Proposal On

PROJECT PROPOSAL
ON
EFFECT OF SALES OF ROOMS ON INCOME GENERATION IN HOTEL
(CASE STUDY OF SELECTED HOTELS IN IKORODU)
By
AGANMWONYI JOY OSAGBOKAN
116161004
1.1
BACKGROUND OF THE STUDY
In the modern times, the way people spend their vacations has undergone a great change. People
like to spend good times with family and friend while at the same time exploring various tourist
places across the globe. As a result the hospitality industry across the globe has seen an
unprecedented growth which in turn has also resulted in tremendous growth in the hotel and
accommodation facilities.
Comfortable hotels and accommodation facilities play a very important role in popularizing any
hospitality destination. If a person, who is quite far away from home, gets to enjoy the same
facilities and comforts as he enjoys at his home, then he is bound to become attached to the
place.
The role of the hotel industry stems from a long history and development in the field of
hospitality provision.
In many countries hotels have evolved as extensions of domestic
hospitality; though typically they are more often larger establishments (particularly in developed
countries)
Industry groups in different countries may define a hotel in different ways. A typical definition
might be: A hotel is an establishment of a permanent nature, which consists of four or more
bedrooms, and offers bed and breakfast on a short term contract and provides certain minimum
standards
Hotels may be classified in many different ways, for different purposes, to different countries. A
hotel may fit into more than one category. This may be a deliberate policy in order to appeal to a
wider market, to encourage greater occupancy or a more even pattern of occupancy. The
diversity and changing patterns of hotel use often make precise classification difficult, and new
forms of accommodation are being introduced to cater for specific needs, for example, holiday
villas, condominiums, time-share.
Accommodation on the other hand is interpreted in a wide context to include any premises where
any of the housekeeping, reception, maintenance and cleaning services have to be provided on a
larger scale than in a domestic dwelling. The establishment need not necessarily include sleeping
accommodation. Accommodation or Lodging is, by far, the largest and most ubiquitous subsector within the tourism economy. With few exceptions, tourists require a location where they
can rest and relax during their travels through staying at a tourism destination. Accommodation
can therefore be seen as an important support facility in the destination region and with few
exceptions, commercial accommodation facilities are found wherever tourists venture. Of course
there is great diversity in the size, type of organization of this accommodation. (Cooper et al,
2008). Accommodation is a good concept to think of when it comes to spending a night out of
home. Usually, customers are always preoccupied with how comfortable it can be when they get
there. But it is always fortunate that many customers usually like what they see and feel with
respect to accommodation.
At the hub of the hotel world is the reception desk where most guest transactions take place. It is
here that the guest is received, registered and assigned a room. Information, mail, messages,
complaints and room accounts are all dealt with here. Therefore, to a large extent, the reception
team is the key to an enjoyable and problem-free stay for the hotel guest. It is also the centre of
attraction and money generation for the establishment. The front office department is the nerve
centre, the hub and the heart of the hotel. Front office personnel have more contact with guests
than staffs in other departments. This is the department where the guest first checks in and finally
checks out of the hotel. The front office is the main communication centre. As it is the major
revenue generating department, it is equipped with staffs of good quality and personality. The
front office is the show window and hence it is furnished and maintained with good furnitures
and fittings. Front office is well designed in an orderly manner. Regardless of how the hotel is
organized, the front office is always an essential focal point.
Housekeeping is an important and integral part of the guest experience and satisfaction. Other
things such as security are important, but what guests really want is to feel at home, to feel
comfortable. Although the staff providing this service do not necessarily interact directly with
the public, the quality of their work is critical in shaping guests pleasant memories of their stay.
The impact of the housekeeping function on the success of a hotels operations cannot be
underestimated, since large revenue for hotel industry is generated mainly from the sale of
rooms.
1.2
STATEMENT OF THE PROBLEM
It is known that most hotels in Nigeria are faced with the problem of marketing their
accommodation services to potential customers. So this study will try to address this issue by
giving them the ideology and possible ways to do so using selected hotels in Ikorodu as a case
study. Though the standard quality of hotel business is at a pleasing level. But most guest still
may compare the service to overseas service of accommodation business. It is suggested that the
evaluation of satisfaction from guest toward accommodation service is practicable therefore
room income generation assessment can reflect the service outcome whether it has served
customers enough or less.
1.3
OBJECTIVES OF STUDY
This main aim of this study is to assess the sales of rooms in hotels. Specifically, it aims
i.
To analyze the requirement of guests room in a hotel room service.
ii.
To assess the satisfaction level of guests toward room service and if this leads to income
generation for the hotel.
iii.
1.4
To assess if guest satisfaction of hotel room leads to income generation of hotel

RESEARCH QUESTIONS
The study would attempt to answer the following questions

1. What is the requirement for guests room in hotel room service?
2. Does guest satisfaction in room service lead to income generation for the hotel?
3. Does guest satisfaction of hotel room leads to income generation of hotel?
1.5
SIGNIFICANCE OF STUDY
The result from the evaluation from customers would be rewarding since it reflects room
expectations of customers and the performance of workers by the observation of customers. This
information is the advantageous to hotelier in accommodations business, in the form of

improving accommodation offered, giving instruction, skill training and behavioral improvement
of the staffs to meet the efficiency. The findings from study can improve the hotel
accommodation to become more effective. This study would also serve as a useful resource
materials to hospitality professionals and students alike.
1.6
SCOPE AND LIMITATIONS OF STUDY
The scope of this study is limited to selected hotels in Ikorodu, which is used as the case study
for this project and deals with accommodation as a means of generating revenue for the hotel
In carrying out this research, there are factors that have adverse effect on the validity of the
study. Worth mentioning is the problem of money, and shortage of time in carrying out this
research, also the prevailing economic, social, and psychological depression in the country
2.0
RESEARCH METHODOLOGY
2.1
DESIGN:
The research design used in this project is survey design. The reason for using this design is that
it helps the researcher to gain insight into the effect of sales of room on income generation in the
hotel. The questionnaire is of 100 numbers which was distributed to people at different hotels in
Ikorodu.
2.2
SETTING:
The research will be carried out at selected hotels in Ikorodu lagos

2.3
SUBJECT:
Hotel guests and staff will be interviewed through the use of questionnaire. The research will be
carried out in the chosen hotels so as to sample various opinions of different guests and staff of
the hotels.
2.4
SAMPLE FRAME:
A convenience sample of 100 subjects will be sampled. The sample would consist of 70 guests
and 30 staffs.
This is an important tool used in social research work to collects analyze and interpret data and
for the purpose of the study probability sampling technique would be used.
2.5
INSTRUMENT USED:
The instrument to be used for this research is the questionnaire. This instrument is preferred
because of its expressiveness in mode data collection and its presentation of uniformity to all
respondent enabling the researcher to have an easy analysis of data. Likewise the unity that
accompanies the questionnaire which lead respondent to be more open and truthful.
2.6
PROCEDURE:
The questionnaires will be well structured with close ended questions. The questionnaires will be
personally distributed to the subjects by the researcher.
3.0
CHOICE OF STATISTICAL ANALYSIS:
Simple descriptive analysis like percentage, mean etc will be used.

3.1
REFERENCES
Bardi, J A (2010) Hotel Front Office Management, 5th ed, New York: Wiley.
Bhatia A. K. (2006) The Business of Tourism. Concepts and Strategies. / Arjun Kumar Bhatia.
New Delhi : Sterling Publishers Pvt. Ltd.
Frapin-Beaug, A J M, Verginis, C S and Wood, R C (2008) Accommodation and facilities
management, in Brotherton, B and Wood, R C (eds) The Sage Handbook of Hospitality
Management, London: Sage. pp. 38399.
Kotler P, Bowen J, Makens J (2010) Marketing for Hospitality and Tourism (5th edn), Upper
Saddle River, NJ: Prentice Hall.
Schneider, M, Tucker, G and Scoviak, M (1998) The Professional Housekeeper, 4th edn, New
York: Wiley.
Stipanuk, D M (2006) Hospitality Facilities Management and Design, East Lansing: EIAHLA.
Verginis, C S and Wood, R C (eds) (1999) Accommodation Management: Perspectives for the
International Hotel Industry, London: Thomson.

Project Proposal On

Uploaded by

Copyright:

Available Formats

Project Proposal On

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Project Proposal On

Uploaded by

Copyright:

Available Formats

PROJECT PROPOSAL

BACKGROUND OF THE STUDY

In many countries hotels have evolved as extensions of domestic

STATEMENT OF THE PROBLEM

To analyze the requirement of guests room in a hotel room service.

To assess if guest satisfaction of hotel room leads to income generation of hotel

The study would attempt to answer the following questions

information is the advantageous to hotelier in accommodations business, in the form of

SCOPE AND LIMITATIONS OF STUDY

The research will be carried out at selected hotels in Ikorodu lagos

CHOICE OF STATISTICAL ANALYSIS:

Simple descriptive analysis like percentage, mean etc will be used.

You might also like