PGP_PG (ISBE)_IV_SEMESTER_SPRING SUMMER_2012-14

RELEASE DATE: SEP 2013

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PROGRAMME STRUCTURE FOR

PG-ISBE
SUBJECT
Total Quality Management

Business Ethics
Retail Management
CRM
Executive Communication & Mentoring
MARKETING SPECIALIZATION
Product and brand management
Distribution & Logistics Management
B2B Marketing
HR & PERSONNEL MANAGEMENT SPECIALIZATION:
Human Resource Planning
Work Psychology
Performance Management & Appraisal System
FINANCIAL MANAGEMENT SPECIALIZATION:
Mergers & Acquisitions
Strategic Corporate Finance
Multinational Business Finance & FOREX
MARKETING COMMUNICATION SPECALIZATION
Marketing and Advertising Research
Account Planning, Servicing and Management
PR & Corporate Communication
INFORMATION TECHNOLOGY SPECIALIZATION
ERP & CRM Consulting Implementation
Technology & Strategic Consulting
M-Commerce

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IMPORTANT NOTE
All concerned including students are required to note that for students enrolled for MGU
degree all the papers mentioned in bold type face are the ones for which the examination
will be conducted by the MGU. For the rest of the papers, IIPM will hold internal and
end term examinations.
However, for the purely IIPM enrolled students all the papers will be set by the faculties
of IIPM only, and the examination will also be conducted by IIPM examination
department.
Note very carefully therefore that the total number of papers for which a student will write
examination will remain same, irrespective of whether he is enrolled with MGU plus IIPM (OR)
with ONLY IIPM.

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TOTAL QUALITY MANAGEMENT

COURSE DURATION: 20 HRS
COURSE CREDIT: 02
1. INTRODUCTION
Meaning of quality orientation to customer satisfaction
Scope of TQM
Basics and Imperatives of TQM
Cost of quality and its relevance to TQM
Concept of Kaizen and continuous improvement

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2. STATISTICAL QUALITY CONTROL
Concept of SQC
Acceptance sampling and inspection plans
Statistical process control
Process capability studies
3. PEOPLES ISSUES IN TQM
Leadership issues
Total employee involvement
5 S concept
Quality circles
4. QUALITY MANAGEMENT SYSTEMS
Quality audits
Lead assessment & ISO - 9000
RECOMMENDED BOOKS:
BESTERFIELD: Total Quality Management (Pearson)
S. N. CHARY: Production & Operations Management (TMH)
JAMES R. EVANS: Total Quality (Cengage: 2005) chs, 1,2,4,5,6 and 7

BUSINESS ETHICS
COURSE DURATION: 10 HRS
COURSE CREDIT: 01
1. INTRODUCTION
Business functioning and ethical dilemmas in management
Unethical behaviour and conduct at individual, group, and corporate level
2. INDIVIDUAL ETHICS
Ethics in corporate strategy

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Ethical dilemmas and value clarification for future managers

3. GROUP ETHICS
Ethical attitudes of Indian managers
Managers facing unethical management
4. CORPORATE ETHICS
Ethics and company philosophies
Corporate social responsibility
5. APPLICATIONS
Ethics in marketing research and marketing strategy
Ethics in finance: Tax planning; financial disclosures
Ethics in information technology and systems usage
Ethics and human resources management
Environmental ethics
(Faculty should use Indian case studies for this unit)
REQUIRED READINGS
MANUEL G. VELASQUEZ: Business Ethics: Concepts and Cases (Pearson: Latest
Edition)
FERNANDO: Business Ethics: An Indian perspective (Pearson:2009)

RETAIL MANAGEMENT
COURSE DURATION: 20 HRS
COURSE CREDIT: 02
1. BASICS OF RETAILING
Definition, scope, and importance; organized vs. unorganized retailing; retail competition
Retail life cycle
Emerging trends in retailing, including e-tailing

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Retail formats; retailing formats in India

Retailing scenario in India
Evaluation criteria / ratios for retail effort
Future scope of organized retailing in India: Opportunities and Challenges (in detail)

2. RETAIL PLANNING
Information gathering and strategic planning; operation management
Retail financial strategy
Target market selection and retail location
Store design and layout
Visual merchandising and display
3. RETAIL MARKETING & MERCHANDISING
Merchandise planning, buying and handling
Pricing, promotional, and communication mix
ESSENTIAL TESTS
LEVY & WEITZ: Retailing Management (TMH: Latest Edition)
SINHA & UNIYAL: Managing retailing (OUP:2007)
ET CDs on Retailing
IMAGES YEAR BOOK ON RETAILING (Latest)
KPMG, ASSOCHAM, PWC, E&Y Reports on Retailing in India

CUSTOMER RELATIONSHIP MANAGEMENT

COURSE DURATION: 10 HRS
COURSE CREDIT: 01
1. INTRODUCTION TO CRM
Concept of satisfaction, dissatisfaction, and delight

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Starting point: Customer needs identification; meeting the needs; exceeding expectations:
transactional marketing to relational marketing

2. UNDERSTANDING AND DEFINING THE INTERNAL CUSTOMER

The triangle of marketing: internal, external, and interactive marketing
Internal customer philosophy: Understanding internal customer needs, teamwork, and
employee care
Involvement of employees in serving the external customer better
3. CUSTOMER ACQUISITION, MAINTENANCE, AND ENHANCEMENT
Understanding changing customer needs, behaviour, and expectations
Provision of service in a competitive environment
Permission marketing and CRM
Retention management strategies
Attrition management
4. BUILDING AND DELIVERING A CRM PROGRAM
Setting up of CRM program objectives
Stepwise implementation of CRM programme
Estimation of resource needs, including finances
Program delivery logistics: call centre, internet, web, etc.
ESSENTIAL TEXTS
S. SHAJAHAN: Relationship Marketing (TMH)
G. SHAINESH & JAGDISH N. SHETH: Customer Relationship Management
(Macmillan)

EXECUTIVE COMMUNICATION & MENTORING

COURSE DURATION: 60 HOURS
COURSE CREDITS: 06

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Contact Mr. Shoib Ahmed for Executive Communication courseware.
Email id: shoibahmed588@gmail.com
Mobile No: 9999006866

SPECIALIZATION: MARKETING
PRODUCT AND BRAND MANAGEMENT
COURSE DURATION: 40 HOURS PER SEMESTER

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COURSE CREDITS: 04
SECTION A: PRODUCT MANAGEMENT
1. PRODUCT PLANNING & MANAGEMENT
Product planning, development, and launch: Introduction
Product development: Strategy and process
Opportunity identification
Concept generation
Concept evaluation
Technical development
Market planning
Commercialization and launch
SECTION B: BRAND MANAGEMENT
2. BRAND MANAGEMENT
Brands and brand management
Brand equity, positioning, and values
Building brand equity through brand elements
Building brand equity through marketing tactics
Designing and implementing branding strategies
ESSENTIAL TEXTS:
KENNETH P. KAHN: New Product Planning (Response: 2001) Chs. 1,2,4,5,6,7,8,9
KELLER, PARMESHWARAN & ISRAEL: Strategic Brand Management (Pearson: 3rd
Special Indian Edition) Chapter 1,2,3,4,5,7,11

SPECIALIZATION: MARKETING
DISTRIBUTION AND LOGISTICS MANAGEMENT

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COURSE DURATION: 20 HRS
COURSE CREDIT: 02
1. DISTRIBUTION PLANNING AND CONTROL
Role and function of intermediaries; their selection and motivation
Distribution analysis, control, and management
Channel dynamics: VMS, HMS, multichannel marketing system
Channel conflict and their management
2. DISTRIBUTION SYSTEM
Physical distribution system: Various decision areas
Modes of transport in India; their characteristics
3. LOGISTICS
Logistics management: Meaning; functional areas of logistics; logistics integration for
customer satisfaction
4. COST AND CUSTOMER MANAGEMENT
Distribution costs and their management
Customer service
5. SUPPLY CHAIN
Supply chain management
Integration of procurement and supply strategies
RECOMMENDED BOOKS:
CHOPRA, MEINDI, AND KALRA: Supply Chain Management(Pearson)
R.H.BALLOU AND SAMIR K. SRIVASTAVA: Business Logistics/ Supply Chain
Management(Pearson)
SATISH C. ALLAWADI & RAKESH SINGH: Logistics Management (EEE)
KAPOOR & KANSAL: Basics of Distribution Management: A Logistics Approach
(PHI Learning)
P. VENUGOPAL: Sales and Distribution Management (Sage Publications)

SPECIALIZATION: MARKETING

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B 2 B MARKETING
COURSE DURATION: 20 HRS
COURSE CREDIT: 02
1. B2B MARKETING: OVERVIEW
Nature and scope of B2B marketing
Basics of B2B marketing
2. UNDERSTANDING CUSTOMER & ITS ENVIRONMENT
Organisational buying behaviour
Organising for the buying function
Managing buyer seller relationship
Researching the business markets
3. ORGANISING THE MARKETING FUNCTION
Market segmentation strategy
Product decisions for B2B products
Management of new B2B products
Pricing strategy for new products
Pricing strategy in a competitive environment
4. PROMOTING AND PLACING B2B PRODUCTS
Communication for B2B markets
B2B products distribution
Commercial aspects of B2B marketing
B2B selling
5. SPECIFIC MARKETING PROGRAMS
Marketing of projects
Marketing of B2B services
RECOMMENDED BOOKS:
P. K. GHOSH: Industrial Marketing (OUP): Relevant chapters only.
HUTT & SPEH: Business Marketing Management (Cengage)

SPECIALIZATION: HR PERSONNEL MANANGEMENT

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HUMAN RESOURCE PLANNING
COURSE DURATION: 20 HRS
COURSE CREDIT: 02
1. INTRODUCTION TO MANPOWER PLANNING
Definition and scope
Objectives, importance, benefits, and challenges involved.
2. MANPOWER PLANNING PROCEDURES
System and procedures used
Manpower data bank
Norms, plans, and projections
Forecast: Manpower supply and demand; reconciliation between the two
Manpower budgeting
Manpower acquisition and redeployment
3. ASSESSMENT OF MANPOWER REQUIREMENT
Information required
Manpower surveys; employment market information
Labor market characteristics
4. MANAGING CAREERS
Career planning and management
Succession planning
5. UTILIZATION AND CONTROL
Improving manpower utilization
Wastage analysis, downsizing, and manpower control.
RECOMMENDED BOOKS:
DIPAK K. BHATTACHARYA: Human Resource Planning (Excel)
GATEWOOD, FIELD & BARRICK: Human Resource Selection (Cengage: 2008)

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SPECIALIZATION: HR PERSONNEL MANANGEMENT
WORK PSYCHOLOGY
COURSE DURATION: 30 HRS
COURSE CREDIT: 03
1. PSYCHOLOGICAL PROCESSES IN WORK CONTEXT
Framework and bases
Personality in work context
Industrial psychological research
2. ENVRIONMENTAL PSYCHOLOGY AND ERGONOMICS
Organizational psychology
Environmental psychology
Ergonomics
3. WORKPLACE DIVERSITY AND PSYCHOLOGICAL ADJUSTMENTS
Work psychology well being, and adjustments
Workplace diversity
4. INDUSTRIAL PSYCHOLOGY TESTING AND ASSESSMENT
Psychological testing: Meaning, scope, and effectiveness
Principles involved: Norms and meaning of test scores, reliability, validity, and item
analysis
Ability testing: Individual tests; tests for special populations; group testing
Personality testing: Self assessment personality inventories; measurement of interests and
attitudes; projection techniques
Application of testing; ethical and social considerations involved
Personnel psychology
5. INDIVIDUAL DIFFERENCES AND WORK PERFORMANCE
Demographic, personality, and cultural factors contributing to individual differences
Individual differences in the work context
Individual differences in cognitive behaviours, personality traits, personal orientation,
and emotional state
Individual difference in goal striving, work motivation, and work satisfaction
Individual differences and decision making behaviours
Individual differences and entrepreneurship
Individual differences and organizational withdrawls
RECOMMENDED BOOKS:
PAUL M. MUCHINSKY: Psychology Applied to Work (Hypergraphic press)

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MALTHEWMAN, ROSE, AND HETHERINGTON: Work Psychology : An

Introduction to Human Behaviour (OUP)
DUNANC SCHULTZ: Psychology and Work Today ( Pearson)
PETER WARTSMAN: Psychology at Work
JOHN ARNOLD, IVAN T.ROBERTSON, AND CARY L. COOPER: Work
Psychology:Understanding Human Behaviour in The Workplace (Prentice Hall)

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SPECIALIZATION: HR PERSONNEL MANANGEMENT

PERFORMANCE MANAGEMENT & APPRAISAL SYSTEM
COURSE DURATION: 30 HRS
COURSE CREDIT: 03
1. INTRODUCTION TO PERFORMANCE APPRAISAL
Performance appraisal: Meaning, purpose, and scope
Pros, Cons and reputation of performance appraisal
Legal aspects of performance appraisal systems
Performance planning
2. PERFORMANCE EXECUTION
Performance execution: Meaning, and scope
Performance execution & managerial and employee responsibilities
Performance tracking
Performance enhancement: Motivators
3. PERFORMANCE ASSESSMENT
Appraisal of performance
Review
Appraisal forms
Process
4. BUILDING PERFORMANCE EXCELLENCE
Factors leading to excellence in work
Creating development plans that work for the employees
Management and employee responsibilities in development
Using the job as part of the development process
Problem employees
Identifying gaps between desired and actual performance
Getting a buy in to change
Documenting change discussions
Attitude and attendance problems
5. PERFORMANCE COUNSELLING
Objectives of counselling
Conditions for effective counselling
Sequential process of performance counselling
Making counselling effective

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RECOMMENDED BOOKS:
TV RAO: Performance Management & Appraisal System (Sage)
SAKS: Performance Management through Training and Development (CIPD)
MICHAEL ARMSTRONG: Performance Management (Kogan Page)
TV RAO: 360 Degree Feedback and Performance Management System (Excel Books)
MIKE WALTENS: The Performance Management Handbook (Jaico Publishing House)

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SPECIALIZATION: FINANCIAL MANAGEMENT

MERGER & ACQUISITIONS
COURSE DURATION: 30 HRS
COURSE CREDITS: 03
1. FORMS OF BUSINESS ALLIANCES
Strategic choice of type of business alliance
Merger and acquisition and take-over
Introduction to restructuring problems; types of mergers; reasons for M & A; vertical,
horizontal, conglomerate, concentric mergers.
History of mergers the first to the fourth wave and causes thereof.
The strategic Process Theories of mergers and tender offering financial synergy and
managerial synergy.
2. DEFINING AND SELECTING TARGET
Pricing of mergers (Pricing the competitive bid for take- over)
Negotiation/approach for merger
Acquisition and take over contracting; implementation of M & A; managing postmerger issues
3. VALUING FIRMS AND THE DIFFERENT METHODS OF VALUATION
Product life cycle effect on valuation.
Corporate and financial restructuring
Divestiture Mechanism, process and techniques legalities involved in M & A and takeover
Ethical issues of merger and take-over
4. ACCOUNTING FOR MERGERS
Financing the mergers and Take-overs
Corporate restructuring divestment and abandonment
5. JOINT VENTURE AND ALLIANCES
Leveraged buyout
Share repurchase.
Takeover defences
International take over and restructuring
The M & A process
Implementation and management guides for Mergers & Acquisitions.

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6. LEGAL ASPECTS OF M&A
Legal aspects of mergers/amalgamation and acquisition; provisions of Companies Act;
SEBI regulation; Takeover Code; schemes of amalgamation; court approvals
Note: The subject will be taught with the help of case studies from the Indian corporate world.
REQUIRED READINGS:
GAUGHAN: Mergers, Acquisition & Corporate Restructuring (John Wiley)
SUDI SUDERSANAM: Creating Value from M&A (Pearson)
COPE LAND, KOLLER, MURRIN: Valuation (John Wiley& Sons)

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SPECIALIZATION: FINANCIAL MANAGEMENT

STRATEGIC CORPORATE FINANCE
COURSE DURATION: 20 HRS
COURSE CREDITS: 02
1. INTRODUCTION TO STRATEGIC FINANCE
Business system and maximization of wealth of shareholders/stakeholders
Objective function of a business entity: wealth maximization for the shareholders and/or
stakeholders
Corporate governance issue: Principal agency problem
Share holders marginal and average
2. PRINCIPLES OF INVESTMENT DECISION
Risk and hurdle rates
Risk measurement of equity (cost of equity)
Risk management of debt (cost of debt)
Cost of capital overall
3. MEASUREMENT OF RETURNS
Investment decisions: strategic and tactical roadmap for companies
Capital budgeting: Concepts; decision making, including risk analysis
Inflation and capital budgeting
Economic value added (EVA): Concept and measurement in India companies
4. CORPORATE FINANCING DECISIONS
Corporate life cycle approach
Corporate debt: Benefits and costs
Optimal capital structure
Issues in designing capital structure (profitability & liquidity, control & tax tax planning,
maneuverability)
Transition from prevailing capital structure to optimum mix (debt plus equity)
5. DECISION ABOUT DIVIDEND PAYOUTS
Relevance/irrelevance of dividends
Dividend policy trends in India
Legal, procedural, and tax aspects
REQUIRED READING

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A. DAMODARAN : Applied Corporate Finance (John Wiley)

VISHWANATH & KRISHNAMURTHY: Advanced Corporate Finance (PHI
Learning, 2008)

SPECIALIZATION: FINANCIAL MANAGEMENT

MULTINATIONAL BUSINESS FINANCE & FOREX MANAGEMENT
COURSE DURATION: 30 HRS
COURSE CREDIT: 03
1. ESSENTIALS OF INTERNATIONAL FINANCE
International finance: Issues & dimensions
International finance: Nature, role
International monetary/financial system
Internationalization process; international financial flows, and balance of payments
framework
2. CAPITAL IN MBF
Capital structure
Capital budgeting
Working capital management
3. INTRODUCTION TO FOREIGN EXCHANGE
Sources and Uses
International exchange system and balance of payment (BoP) framework,
International financial institutions ,
Basic glossary of foreign exchange market
4. FOREX MARKETS
Regulatory framework
Various kinds of instruments
Different type of markets
Working of Forex market
5. FOREIGN EXCHANGE RISK MANAGEMENT
Introduction and need of risk management
Types of risks and instruments to hedge forex risks
- Currency futures and currency options
- FX exposure and transaction risk
- Market Risk
- Counterparty Credit risk
- Settlement risk

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- Measurement Techniques and Management Practice
Hedging products
RECOMMENDED BOOKS:
MOFFETT, STONEHILL, EITEMAN: Study Guide for fundamentals of Multinational
Finance (Addition Wesley: 2008)
A. V. RAJWADE: Foreign Exchange International Finance and Risk Management
(Universal Law Publishing Co. Pvt. Ltd)

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SPECIALIZATION: MARKETING COMMUNICATION

MARKETING AND ADVERTISING RESEARCH
COURSE DURATION: 40 HRS
COURSE CREDIT: 4
1.

INFORMATIONAL PERSPECTIVE AND ORGANIZATION

Marketing research: Meaning, need, and scope
Information and decision making; M.I.S.
Research process and research design
Research data
Techniques to collect information

2.

RESEARCH IN MARKETING MIX

Product research
Price research
Distribution research
Communication research

3.

PRERESEARCH IN ADVERTISING
Advertising research during pre and post release phases
Creative development research
Concept testing
Pretesting the whole campaign

4.

POSTTESTING
Techniques for post testing
Measurement of effectiveness of advertising
Limitations of research in advertising

5. PRESENTING RESEARCH
Preparing written research reports and oral presentations
Reading and interpreting research reports
RECOMMENDED BOOKS:
GREEN, TULL, AND ALBAUM: Research for Marketing Decisions (PHI Learning)
JOHN PHILIP JONES: When Ads Work: New Proof that Advertising Triggers
Sales(M.E. Sharpe Inc.)

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LUCK AND RUBIN: Marketing Research (PHI Learning)

NARESH MALHOTRA: Marketing Research- An Applied Orientation (Pearson)
ZIKMUND: Marketing Research (Cengage)

SPECIALIZATION: MARKETING COMMUNICATION

ACCOUNT PLANNING, SERVICING AND MANAGEMENT
COURSE DURATION: 20 HRS
COURSE CREDIT: 2
1.

COMMUNICATION PLANNING AND EXECUTION

Situation analysis
Objective setting
Message strategy
Media strategy
Execution

2. ACCOUNT PLANNING BASICS

Meaning and scope of account planning

Role, responsibilities, and tracts of an account planner

Account servicing basics

Overall account management

3.

RESEARCH AND ACCOUNT PLANNING

Strategic research
Strategy document
Message development research
Research challenge

4.

ACCOUNT SERVICING
Advertising agency and account servicing
Role and responsibilities of client service team
Client - agency relationship: services provided

5. ACCOUNT MANAGEMENT
Client brief
Strategy formulation
Strategic execution
Evaluation
RECOMMENDED BOOKS:

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SANGEETA SHARMA & RAGHUVIR SINGH: Advertising Planning and

Implementation(PHI Learning)
TEJ K. BHATIA: Advertising and Marketing in Rural India (Macmillan Books)
JOHN STEEL: Truth, Lies and Advertising- The Art of Account Planning (Wiley
books)
SUNIL GUPTA: Living on the Edge (Roli books)
DON COWLEY: How to Plan Advertising (Abe Books)

SPECIALIZATION: MARKETING COMMUNICATION

PUBLIC RELATIONS AND CORPORATE COMMUNICATION
COURSE DURATION: 20 HRS
COURSE CREDIT: 2
1.

PUBLIC RELATIONS
Meaning and scope
Tools for P.R
Planning of a P.R. activity
Executing a P.R.campaign

2.

CORPORATE COMMUNICATION
Concept: Need, advantage, benefits
Identification of public for corporate communication
Corporate communication planning and execution

3. CORPORATE COMMUNICATION SETUP

Functional interface within the organization
Role of corporate communication department
4.

EXTERNAL COMMUNICATION
Media Training
External functional interface with ad. agency, PR agency, and other media
Limitations of corporate communication

5. CORPORATE COMMUNICATION CASE STUDY

Success stories
Failure stories
RECOMMENDED BOOKS:
PHILIP LESLEY: Handbook of Public Relations (Jaico)
SUSHIL BEHL: Making P.R. Work (Wheeler Publishing)
SUBIR GHOSH: Public Relation Today (Rupa)

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CENTER & JACKSON: Public Relations Practices (Prentice Hall)

LYNN UPSHAW: Truth: The New Rules for Marketing in a Skeptical World
(AMACOM)

SPECIALIZATION: INFORMATION TECHNOLOGY

ERP AND CRM CONSULTING & IMPLEMENTATION
COURSE DURATION: 40 HRS
COURSE CREDIT: 4
1. INTRODUCTION TO ERP
Meaning
Various products available, including SAP
ERP implementation: phases and problems faced
Models of ERP
2. VERTICALS AND ERP
Banking
Retail
Telecom
Services
Logistics
Manufacturing
3. CRM STRATEGY
Planning CRM implementation
Understanding and measuring service quality
Voice of customer
4. TECHNOLOGY FOR CRM
Contact centre
Frontdesk management
CRM technology
Customer data management

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5. CRM MEASUREMENT
What needs to be measured
Consumer matrices
Application of the matrices
RECOMMENDED BOOKS:
ASHIM RAJ SINGLA: Enterprise Resource Planning
RAHUL V. ALTEKAR: Enterprise Resource Planning: Theory and Practice (Cengage)
FJERMESTAD & ROMANO: Electronic Customer Relationship Management (AMIS)
V.K.GARG & N.K.VENKITAKRISHNAN: ERPWare: ERP Implementation
Frameworks (TMH)
ALEXIS LEON: Enterprise Resource Planning (TMH)
SPECIALIZATION: INFORMATION TECHNOLOGY
TECHNOLOGY AND STRATEGIC CONSULTING
COURSE DURATION: 20 HRS
COURSE CREDIT: 02
1. INTRODUCTION:
What is technology
Contribution of technology to business performance: Economic analysis
Technological and performance enhancement
2. TECHNOLOGY AND VALUE CHAIN
Concept of value chain and contribution of technology: Technology & competitive
advantage
Technology and value chain optimization
3. TECHNOLOGY SELECTION
Technology scanning: Searching for window of opportunity
Matching internal and external competencies
Evaluation of risk vs. potential for success
Short term vs. long term considerations
4. TECHNOLOGY ASSESSMENT
Methodologies of technological assessment
Problem issues in TA
Organization and management of TA
5. ENTREPRENEURSHIP & TECHNOLOGY
Web based entrepreneurship

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Websites and their potential in conducting business

RECOMMENDED BOOKS:
RANDEV MEHTA: Getting to Transformation (Macmillian)
MOMAYA & SHARMA: New Business Paradigm : Global, Virtual, and Flexible
(Thomson Learning)
KATHLEEN R. ALLEN: Bringing New Technology to Market (Pearson)
ANDERSON, BRAMORSKI, TESAR, AND GHOSH: Strategic Technology
Management (Edited books)
SAMEER KUMAR: Connective Technologies in the Supply Chain ( Auerbach
Publications)
WHITE: The Management of Technology and Innovation: A Strategic Approach
(Cengage)
SPECIALIZATION: INFORMATION TECHNOLOGY
M COMMERCE
COURSE DURATION: 20 HRS PER SEMESTER
COURSE CREDIT: 2
1. INTRODUCTION
Concept of commerce, e-commerce, and commerce through mobile screens
Scope of m commerce in India vis a- vis. Other modes
Obstacles in the path of m commerce in India
2. MOBILE COMMUNICATION
Managerial perspective of mobile communication and mobile internet
Business models and m commerce today; m commerce value chain
3. MOBILE COMMERCE IN INDIA
Mobile ways in India; mobile industry
Relevance and potential of mobile industry in urban and rural India
4. MOBILE INDUSTRY: POLICIES AND REGULATIONS
Regulatory issues of m commerce
Regulatory model of m commerce: Stakeholders perspective
5. SYSTEMS DYNAMICS
The eco system of m commerce: Casual loops and impact of policies and regulation
Mobile commerce: Present and future in India
Wireless spectrum auctions
Mobile security and payments

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RECOMMENDED BOOKS:
NORMAN SADCH: M.Commerce: Technologies, Services, and Business Models
(Wiley)
DAVID WHITELEY: E- Commerce (TMH)
ELIAS M. AWAD: Electronic Commerce: From Vision to Fulfilment (Elias M Awad
Books)
P.T.JOSEPH: E-Commerce: An Indian Perspective (PHI Learning)
RAVI KALAKOTE & ANDREW B. WHINSTON: Frontiers of Electronic Commerce
(Wesley)