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    Air Asia Swot Analysis

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    Kasthuri Ramasamy
    Air Asia is a leading low-cost airline in Asia with strengths in low operating costs, strong management, and simple strategies that deliver low fares. However, it faces weaknesses such as limited resources to handle irregular situations and reliance on outsourcing. Opportunities for Air Asia include industry consolidation opening new routes and a large market potential from population growth. Threats include competition from full service carriers starting low-cost subsidiaries and risks beyond Air Asia's control like regulations and cost increases.

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    Air Asia Swot Analysis

    Uploaded by

    Kasthuri Ramasamy
    834 views2 pages
    Air Asia is a leading low-cost airline in Asia with strengths in low operating costs, strong management, and simple strategies that deliver low fares. However, it faces weaknesses such as limited resources to handle irregular situations and reliance on outsourcing. Opportunities for Air Asia include industry consolidation opening new routes and a large market potential from population growth. Threats include competition from full service carriers starting low-cost subsidiaries and risks beyond Air Asia's control like regulations and cost increases.

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    Air Asia is a leading low-cost airline in Asia with strengths in low operating costs, strong management, and simple strategies that deliver low fares. However, it faces weaknesses such as limited resources to handle irregular situations and reliance on outsourcing. Opportunities for Air Asia include industry consolidation opening new routes and a large market potential from population growth. Threats include competition from full service carriers starting low-cost subsidiaries and risks beyond Air Asia's control like regulations and cost increases.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    834 views2 pages

    Air Asia Swot Analysis

    Uploaded by

    Kasthuri Ramasamy
    Air Asia is a leading low-cost airline in Asia with strengths in low operating costs, strong management, and simple strategies that deliver low fares. However, it faces weaknesses such as limited resources to handle irregular situations and reliance on outsourcing. Opportunities for Air Asia include industry consolidation opening new routes and a large market potential from population growth. Threats include competition from full service carriers starting low-cost subsidiaries and risks beyond Air Asia's control like regulations and cost increases.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    AIR ASIA SWOT ANALYSIS

    STRENGTHS Low cost operations and the leading low cost airline in Asia Strong management team with effective, focused and aggressive management Simple proven strategies formulation and executions that consistently delivers that lowest fares Easy branding and enters and stimulate to potential markets easily Multi-tasking staffs who are very flexible and highly commited Single type fleet minimize maintenance fee and easy for pilot dispatch WEAKNESS Lots of complaints and limited human resources could not handle irregular situation Government interference and regulation on airport deals and passenger compensation Heavy reliance on outsourcing on its maintenance, overhaul and repairs Questionable on time performance Limited aircraft also means unavailability of standby planes in event of operational problems Poor airport infrastructure - not enough gates, no transit trains, not enough parking bays, not enough counter space OPPORTUNITIES Ongoing industry consolidation has opened up prospects for new routes and airport deals High fuel prices will squeeze out unprofitable competitors, being a low cost leader, AirAsia an upper hand because its cost will be still the lowest among all the regional airlines Huge market potential by increased population ,this creates a larger market and a huge opportunity for all low cost airlines in this region including AirAsia

    THREATS Full service airlines start cut costs by creating a low cost subsidiary to compete Users perception that budget airlines may compromise safety to keep costs low Accident, terrorist attack, and disaster and affect customer confidence Aviation regulations and government rules like airport departure, security charges and landing charges are beyond the control of airline operators Increase in operation cost in producing value-added services

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